WhatsOnStage
WhatsOnStage is the UK's leading theatre website and home of the #WOSAwards. Follow for news, reviews, features, tickets and more.
204,864
Followers
3,089
Following
73,180
Tweets
80.2
Avg Engagement
1,373
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @WhatsOnStage's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-10
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:68.9
- Avg Retweets per Tweet:11.3
- Followers Analyzed:25
Engagement Analysis
Based on 3,250 tweetsThe account has a consistent level of engagement with an average of 2,017 likes and 281 retweets per tweet. Verified accounts make up a small portion of the followers.
68.9
Avg Likes/Tweet
11.3
Avg Retweets/Tweet
223,944
Total Likes
36,629
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
29
Median Likes
6
Median Retweets
80
75th Percentile
6,563
Top Tweet
0.39
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
77.5%
Original
3.6%
Replies
18.6%
Retweets
0.3%
Quotes
0.0%
Threads
3.8%
With Media
91.6%
With Links
11.8%
With #Tags
28.7%
With @Mentions
6.8%
With Emojis
126
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
70.9%
Weekday Posts
29.1%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 605 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 25 followersThe audience is primarily interested in theatre, awards, and related events. They follow for news, reviews, and features about the industry.
Average
Audience Quality
28.0%
Suspicion Index
62.0%
Low-Quality %
20
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
24.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
60.0%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,168
Total Potential Reach
20
Median Follower Reach
123
75th Percentile Reach
4.0%
>1K followers
0.0%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
25 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
331
Verified Followers
0.33% of total
11,717
Protected Accounts
11.6% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,099,660 | Wrestler | Wrestling, Motivation, Self-promotion |
| @wossy | 4,889,639 | TV Presenter | self-indulgent, Instagram, life |
| @IanMcKellen | 4,034,244 | Actor | acting, activism, theater |
| @TomFelton | 3,165,697 | Actor | acting, music, sports |
| @TanyaBurr | 2,575,900 | Influencer | Actor, Instagrammer, pick n mix |
| @davidwalliams | 2,290,511 | Comedian | comedian, author, children |
| @saatchi_gallery | 1,851,288 | Art Gallery | contemporary art, culture, London grads |
| @LouisePentland | 1,826,978 | Influencer | Vlogging, Blogging, Motherhood |
| @SinghLions | 1,334,100 | Restaurateur | Food, Travel, Influencer |
| @MTVMusicUK | 1,272,662 | Entertainment | Music, Entertainment, UK |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
68,967
Followers With Bio
32,024
Followers Without Bio
68.29%
% With Bio
31.71%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed16,105
Combined Engagement
14,171
Total Likes
1,934
Total Retweets
3,221
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
Diana the Musical was on Broadway for 47 days.
Confirmed: Jonathan Bailey IS Fiyero in the Wicked movies. https://t.co/CtyqSO4vvo https://t.co/iE6SrG4unF
Angela Lansbury has died aged 96 https://t.co/fQOIemPAPY https://t.co/EeD324K31Y
Look at them - it’s Paul Mescal and Jodie Comer #OlivierAwards https://t.co/166dMeEUBD
The WhatsOnStage Award for Best Performer in a Play goes to... Jodie Comer for Prima Facie. See all the latest #WOSAwards winners: https://t.co/ObYhjI43cx https://t.co/deppQXCsvd
Key Insights & Takeaways
The content often highlights major theatre events and awards, such as the Olivier Awards and WOSAwards. The account frequently shares news about notable actors and productions, which likely drives engagement. It uses links to additional content, suggesting a strategy to drive traffic to its website or other platforms.
Strengths
- + Established follower base of 204,864
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @WhatsOnStage reveals an growing Twitter presence with 204,864 followers. The account demonstrates a content-creator strategy, averaging 80.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access