WHO Regional Office for the Eastern Mediterranean

WHO Regional Office for the Eastern Mediterranean

@WHOEMRO

Official Twitter account of the World Health Organization Eastern Mediterranean Regional Office.

Cairo, Egypt https://www.emro.who.int/ Joined 2011-03-01 Date of Analysis: Dec 16, 2025

225,983

Followers

610

Following

26,714

Tweets

19.4

Avg Engagement

821

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @WHOEMRO's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2011-03-01
  • Verification:Yes
  • Location:Cairo, Egypt

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:3.1
  • Avg Retweets per Tweet:16.4
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

On average, tweets receive around 120 likes and 53 retweets, indicating moderate engagement. The account's verified status is low, suggesting a focus on organic reach and public trust.

3.1

Avg Likes/Tweet

16.4

Avg Retweets/Tweet

10,031

Total Likes

53,172

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

2

Median Retweets

8

75th Percentile

8,103

Top Tweet

0.09

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

26.6%

Original

36.1%

Replies

27.8%

Retweets

9.5%

Quotes

0.0%

Threads

0.0%

With Media

51.9%

With Links

60.4%

With #Tags

57.3%

With @Mentions

18.9%

With Emojis

221

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.36

Reply/Original Ratio

0.34

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

75.8%

Weekday Posts

24.2%

Weekend Posts

Top Hashtags

#healthforall_byall (339) #covid19 (209) #emrc69 (145) #الصحة_للجميع_وبالجميع (132) #emaris2023 (91) #كوفيد_19 (88) #uhcday (82) #uhc (70) #syria (63) #who75 (59)

Most Mentioned

@who (595) @whoemro (550) @whosyria (250) @drtedros (187) @whoyemen (58) @whoiraq (58) @whoopt (47) @unicbeirut (46) @ocha_syria (46) @uninsyria (45)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 866 (27%)
Replies 1,174 (36%)
Retweets 902 (28%)
Quote Tweets 308 (9%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 902 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes healthcare professionals, policymakers, and the general public interested in global health. It also reaches individuals affected by health crises in specific regions.

Average

Audience Quality

28.5%

Suspicion Index

30.5%

Low-Quality %

24

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

39.3%

Empty Bio

33.3%

<10 Tweets

13.8%

Mass Following (>2K)

0.0%

New (<90 days)

63.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.9%

No URL

21.7%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

50,006,182

Total Potential Reach

24

Median Follower Reach

126

75th Percentile Reach

5.1%

>1K followers

0.8%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

41.7%

Creators

20,836 accounts

25.1%

Consumers

12,533 accounts

33.3%

Dormant

16,631 accounts

272

Verified Followers

0.54% of total

6.3%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Cairo, Egypt (701) Egypt (503) Kingdom of Saudi Arabia (440) Iraq (421) المملكة العربية السعودية (283) Yemen (243) Kuwait (239) Riyadh (221) Alexandria, Egypt (198) مصر (177)

439

Verified Followers

0.43% of total

13,231

Protected Accounts

13.1% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,267 Wrestler Wrestling, Motivation, Self-promotion
@BBCArabic 9,059,722 News Outlet News, Alerts, Telegram
@Refugees 2,819,899 Humanitarian refugees, asylum-seekers, protection
@HasanIsmaik 1,146,493 Entrepreneur writing, entrepreneurship, media
@AlbankAldawli 939,881 Development Finance poverty, development, prosperity
@DrEricDing 780,579 Epidemiologist Epidemiology, Health, Whistleblower
@FatimaNaoot 760,950 Writer literature, Egypt, peace
@Sherif_Amer_ 684,467 Journalist News, Journalism, Egypt
@FCDOArabic 684,021 Diplomat Politics, Diplomacy, International Relations
@theBaann 648,369 Poet Poetry, Family, Tradition

Top Keywords in Follower Bios

health (2,096) love (1,230) life (1,146) student (1,145) medical (928) university (832) engineer (759) public (738) world (712) god (615)

Top Hashtags in Follower Bios

(73) #globalhealth (36) #sdgs (35) #الا (35) #health (27) #publichealth (25) #healthforall (21) #ai (20) #اليمن (20) #freepalestine (20)

60,903

Followers With Bio

40,091

Followers Without Bio

60.3%

% With Bio

39.7%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

13,329

Combined Engagement

0

Total Likes

13,329

Total Retweets

2,666

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

100%

With @Mentions

0%

With Links

Topical Analysis:

Health Emergencies Public Health Awareness Global Health Crises Humanitarian Aid Healthcare Security

Key Insights & Takeaways

The account frequently highlights urgent health crises and calls for funding and donations. It provides critical health information, such as the role of HPV in cervical cancer. It reports on attacks on healthcare facilities, emphasizing the impact on vulnerable populations.

Strengths

  • + Established follower base of 225,983
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @WHOEMRO reveals an growing Twitter presence with 225,983 followers. The account demonstrates a conversation-first approach, averaging 19.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025