World Health Organization Philippines
We work closely with @DOHgovph towards #HealthForAll in the Philippines 🇵🇭
98,630
Followers
503
Following
9,587
Tweets
19.3
Avg Engagement
321
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @WHOPhilippines's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-11-27
- Verification:Yes
- Location:Manila, Philippines
Data Summary
- Tweets Analyzed:3,225
- Avg Likes per Tweet:11.1
- Avg Retweets per Tweet:8.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,225 tweetsThe account has moderate to high engagement with an average of 539 likes and 202 retweets per tweet. Its content is well-received, especially around vaccine shipments and health advisories.
11.1
Avg Likes/Tweet
8.2
Avg Retweets/Tweet
35,840
Total Likes
26,377
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
2
Median Retweets
16
75th Percentile
3,199
Top Tweet
0.2
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
63.5%
Original
32.2%
Replies
3.3%
Retweets
0.9%
Quotes
0.0%
Threads
0.7%
With Media
85.6%
With Links
70.1%
With #Tags
21.9%
With @Mentions
34.4%
With Emojis
231
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.51
Reply/Original Ratio
0.27
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.2%
Weekday Posts
18.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,225 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 108 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,225 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely Filipinos interested in public health and vaccine distribution. It also reaches global audiences interested in health updates and pandemic developments.
Below Average
Audience Quality
35.7%
Suspicion Index
46.5%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
48.8%
Empty Bio
56.6%
<10 Tweets
3.9%
Mass Following (>2K)
0.0%
New (<90 days)
77.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.0%
No URL
44.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,026,971
Total Potential Reach
2
Median Follower Reach
18
75th Percentile Reach
1.8%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
24.3%
Creators
2,429 accounts
19.1%
Consumers
1,914 accounts
56.6%
Dormant
5,657 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
20
Verified Followers
0.2% of total
2,010
Protected Accounts
20.1% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @IamMzilikazi | 550,286 | Musician | Pan-African music, Album, Rise |
| @DILGPhilippines | 98,088 | Government | Government, Local Governance, Public Service |
| @suilee | 97,643 | Journalist | China, Southeast Asia, Journalism |
| @biggietwinkie | 86,321 | Influencer | Sponsors, Collaborations, Prep |
| @attygideon | 77,647 | Lawyer | Law, Education, Civic Engagement |
| @SevenSeas8951 | 73,919 | Chef | Cooking, Volunteering, HIV Advocacy |
| @ra7ttu | 67,748 | Doctor | Medicine, Blogger, Emotions |
| @worldheartfed | 36,439 | - | - |
| @ordona_rey | 26,540 | - | - |
| @Angiemeadking | 15,159 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,119
Followers With Bio
4,881
Followers Without Bio
51.19%
% With Bio
48.81%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,225 analyzed7,939
Combined Engagement
2,656
Total Likes
5,283
Total Retweets
1,588
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
RT @WHO: #InstagramDown, #FacebookDown, #WhatsAppDown but NEVER let your mask down. #WearAMask. Properly. https://t.co/3ARvucECfg
Over 2M more doses of AstraZeneca vaccines from the #COVAX Facility arrive in Manila 🇵🇭 today! This shipment is in addition to over half a million doses delivered in March, and is part of the 4.5M total doses committed to the Philippines from COVAX. https://t.co/vq2wxiBP5y
RT @WHO: "While Omicron does appear to be less severe compared to Delta, especially in those vaccinated, it does not mean it should be categorized as ‘mild’. Just like previous [#COVID19] variants; Omicron is hospitalizing people and it is killing people." says @DrTedros. https:/
“#Omicron is dominant worldwide. We’ve got mostly BA.2 being detected around the world. We see increasing numbers of BA.4 & BA.5. We need governments to maintain surveillance, enhance surveillance, make sure that sequencing is taking place.” – Dr @mvankerkhove https://t.co/WM
Over 2.028M more doses of AstraZeneca vaccines from the #COVAX Facility arrive in Manila 🇵🇭 today! Since March 2021, a total of 7.056 million #COVAX vaccines have arrived in the country. https://t.co/0Ig8u73kaB
Key Insights & Takeaways
The account frequently shares updates on vaccine arrivals from COVAX, indicating a focus on global health equity. It highlights the spread of Omicron variants and the emergence of BA.4 and BA.5, showing attention to pandemic developments. The account collaborates closely with the Department of Health, suggesting a role in disseminating official health information.
Strengths
- + Established follower base of 98,630
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @WHOPhilippines reveals an growing Twitter presence with 98,630 followers. The account demonstrates a content-creator strategy, averaging 19.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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