WHO Uganda
Official account of the World Health Organization in Uganda 🇺🇬
124,563
Followers
164
Following
7,515
Tweets
74.2
Avg Engagement
218
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @WHOUganda's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2014-07-02
- Verification:Yes
- Location:Kampala, Uganda
Data Summary
- Tweets Analyzed:3,196
- Avg Likes per Tweet:12.4
- Avg Retweets per Tweet:61.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,196 tweetsThe account maintains a steady level of engagement with an average of 695 likes and 287 retweets per tweet. Its content often blends news updates with motivational messages, encouraging interaction.
12.4
Avg Likes/Tweet
61.8
Avg Retweets/Tweet
39,616
Total Likes
197,426
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
8
Median Retweets
38
75th Percentile
6,284
Top Tweet
0.6
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
29.6%
Original
20.2%
Replies
45.3%
Retweets
4.9%
Quotes
0.0%
Threads
0.4%
With Media
88.4%
With Links
76.9%
With #Tags
69.9%
With @Mentions
18.9%
With Emojis
231
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.68
Reply/Original Ratio
0.11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.2%
Weekday Posts
10.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,196 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,449 retweets (45% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,196 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes Ugandan citizens, healthcare professionals, and international stakeholders interested in public health. It also reaches global audiences through its engagement with global health issues.
Average
Audience Quality
34.7%
Suspicion Index
48.4%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
60.3%
Empty Bio
56.2%
<10 Tweets
4.1%
Mass Following (>2K)
0.0%
New (<90 days)
64.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.3%
No URL
36.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,517,787
Total Potential Reach
8
Median Follower Reach
35
75th Percentile Reach
2.0%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
14.9%
Creators
1,493 accounts
28.9%
Consumers
2,885 accounts
56.2%
Dormant
5,622 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
18
Verified Followers
0.18% of total
233
Protected Accounts
2.33% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @eddykenzoficial | 720,867 | Musician | Music, Uganda, Grammy |
| @nickopiyo | 176,334 | Attorney | Human Rights, Dignity, Equality |
| @_atanas_ | 122,802 | Scientist | Molecular Medicine, Digital Health, Innovations |
| @MarkMwandosya | 85,920 | Politician | Politics, Education, Engineering |
| @UgOmoz18 | 74,501 | Brand Strategist | Brand Strategy, Growth, Promotions |
| @NkunyingiMuwad1 | 30,760 | - | - |
| @ayeemacaraig | 29,908 | - | - |
| @MohamedOsmanSom | 24,208 | - | - |
| @YellowBrigadeTF | 24,154 | - | - |
| @jinrui_nikki | 23,477 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,967
Followers With Bio
6,033
Followers Without Bio
39.67%
% With Bio
60.33%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,196 analyzed24,805
Combined Engagement
0
Total Likes
24,805
Total Retweets
4,961
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @narendramodi: Spoke on phone to President Yoweri Museveni about the challenges arising out of the COVID-19 pandemic. India will support, in every way it can, Uganda’s efforts to control the spread of the virus. @KagutaMuseveni
RT @WHO: "Today is a day of celebration, and a day of hope. Today we come together to rejoice over an historic public health success - the certification of wild poliovirus eradication in the African Region."-@DrTedros #AFRORC70 #EndPolio #AfricaKicksOutWildPolio https://t.co/RjU
RT @DrTedros: Stronger Together!
RT @DrTedros: Love.
RT @DrTedros: As long as #COVID19 is circulating, we are all at risk. That’s why we’re asking everyone to treat the decisions about where they go, what they do and who they meet with as life-and-death decisions – because they are. https://t.co/ALeUcT1uv4
Key Insights & Takeaways
The account frequently shares updates on international aid and local health initiatives, highlighting Uganda's role in global health. It emphasizes the importance of healthcare workers and public health campaigns, especially during crises like the pandemic. The use of hashtags and multimedia links helps increase visibility and engagement with its audience.
Strengths
- + Established follower base of 124,563
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @WHOUganda reveals an growing Twitter presence with 124,563 followers. The account demonstrates a content-creator strategy, averaging 74.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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