World Bank Water

World Bank Water

@WorldBankWater

Official Twitter feed of the World Bank Water team. Committed to Water for People and Planet. #water #sanitation #WRM #irrigation #drainage

Washington, DC and Global https://www.worldbank.org/ext/en/topic/water Joined 2010-10-04 Date of Analysis: Dec 16, 2025

113,590

Followers

1,356

Following

22,771

Tweets

23.2

Avg Engagement

1,219

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @WorldBankWater's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-10-04
  • Verification:Yes
  • Location:Washington, DC and Global

Data Summary

  • Tweets Analyzed:3,232
  • Avg Likes per Tweet:14.7
  • Avg Retweets per Tweet:8.5
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,232 tweets

The account maintains moderate engagement with an average of 143 likes and 62 retweets per tweet. Verified accounts make up a small percentage of its followers, indicating a mix of public and institutional engagement.

14.7

Avg Likes/Tweet

8.5

Avg Retweets/Tweet

47,398

Total Likes

27,609

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

11

Median Likes

6

Median Retweets

28

75th Percentile

484

Top Tweet

0.2

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

89.2%

Original

0.2%

Replies

9.7%

Retweets

0.9%

Quotes

0.0%

Threads

0.0%

With Media

99.8%

With Links

83.0%

With #Tags

47.2%

With @Mentions

43.0%

With Emojis

276

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.0

Reply/Original Ratio

0.09

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

80.2%

Weekday Posts

19.8%

Weekend Posts

Top Hashtags

#climatechange (248) #water (200) #wateraction (183) #sdg6 (129) #climateactionwbg (102) #worldwaterday (98) #climatestories_wbg (96) #wwweek (93) #waste2resource (90) #cop27 (85)

Most Mentioned

@worldbank (493) @thegwsp (295) @worldbankwater (226) @sarojjha001 (181) @ciwaprogram (114) @siwi_www (66) @dfat (64) @2030wrg (59) @worldbankeca (55) @unicef (42)

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Content Strategy Analysis

Based on 3,232 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,884 (89%)
Replies 5 (0%)
Retweets 314 (10%)
Quote Tweets 29 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 314 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,232 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes policymakers, environmentalists, and development professionals interested in water management and sustainability. It also reaches a broader public interested in global water challenges and solutions.

Average

Audience Quality

24.8%

Suspicion Index

23.4%

Low-Quality %

65

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

32.1%

Empty Bio

23.8%

<10 Tweets

21.6%

Mass Following (>2K)

0.0%

New (<90 days)

50.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

79.5%

No URL

14.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

24,555,943

Total Potential Reach

65

Median Follower Reach

247

75th Percentile Reach

7.6%

>1K followers

1.2%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

49.9%

Creators

4,992 accounts

26.3%

Consumers

2,631 accounts

23.8%

Dormant

2,377 accounts

113

Verified Followers

1.13% of total

14.8%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nairobi, Kenya (116) Kampala, Uganda (80) India (72) Nigeria (69) Kenya (55) New Delhi, India (52) Dhaka, Bangladesh (45) Pakistan (41) Lagos, Nigeria (40) Afghanistan (39)

113

Verified Followers

1.13% of total

795

Protected Accounts

7.95% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,376 Wrestler Wrestling, Motivation, Self-promotion
@NOH8Campaign 799,039 Activism equality, bullying, discrimination
@ONUHumanRights 597,181 Human Rights Human Rights, Colombia, Representation
@SamChampion 517,784 Meteorologist Weather, News, Family
@BitiTendai 295,540 Lawyer Constitutional Law, Human Rights, Finance
@elbegdorj 265,270 Politician Politics, Diplomacy, Leadership
@IbrahimKanaan 249,850 Politician Politics, Finance, Lebanon
@BillionMagazine 246,746 Luxury Sales Jets, Yachts, Supercars
@OmarRiverosays 205,896 Meme Maker Memes, Politics, Dogs
@lawrencekitema 199,941 - -

Top Keywords in Follower Bios

water (529) climate (319) development (223) environmental (217) engineer (217) social (216) health (199) change (198) student (192) love (175)

Top Hashtags in Follower Bios

#water (27) #climate (25) #climatechange (21) #sdgs (21) #environment (16) #climateaction (14) #sustainability (12) #politics (9) #love (9) #humanrights (8)

6,792

Followers With Bio

3,208

Followers Without Bio

67.92%

% With Bio

32.08%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,232 analyzed

1,673

Combined Engagement

401

Total Likes

1,272

Total Retweets

335

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

80%

With @Mentions

100%

With Links

Topical Analysis:

Water Scarcity Sanitation Sustainable Development Public Health Environmental Protection Sdgs Irrigation Drainage Wrm
World Bank Water
@WorldBankWater

RT @DavidMalpassWBG: During talks with Prime Minister @AbiyAhmedAli, I emphasized the importance of ending conflict &amp; achieving lasting peace. Our new @WorldBank projects for health systems &amp; flood management in Ethiopia provide a people-centered approach. Readout: http

2022-12-15
Retweets: 484 Likes: 0 Engagement: 484
World Bank Water
@WorldBankWater

RT @WorldBankIndia: Watch Martin Raiser, @WorldBank's VP for #SouthAsia, talk with students on #India’s Position in a Changing Global Economy at the @SRCCDU 🔗 https://t.co/Cfz9HNiWvW

2023-05-12
Retweets: 316 Likes: 0 Engagement: 316
World Bank Water
@WorldBankWater

RT @UN: Clean water is a human right, not a privilege. Yet, 2 billion people still lack access to safe drinking water. See how the #GlobalGoals aim to ensure safe water &amp; sanitation for all: https://t.co/x8foErssns https://t.co/a4FFKlhezs

2023-04-04
Retweets: 299 Likes: 0 Engagement: 299
World Bank Water
@WorldBankWater

The world is facing a freshwater storage gap💧. As demands for storage grow📈, the volume of freshwater storage is in decline📉. A @WorldBank report, #WhatTheFutureHasInStore, offers a strategy for tackling the gap while providing sustainable services. https://t.co/V62HXN21go htt

2023-02-06
Retweets: 87 Likes: 207 Engagement: 294
World Bank Water
@WorldBankWater

Water is at the heart of development. Lack of access to water supply &amp; sanitation adversely impacts public health, economic growth, &amp; the environment. Smart investments in clean water and sanitation transform lives. https://t.co/iC8fpnwjq0 https://t.co/apz2H5EVcm

2023-04-10
Retweets: 86 Likes: 194 Engagement: 280

Key Insights & Takeaways

The World Bank highlights the freshwater storage gap and its implications for global water security. It emphasizes the link between water access and public health, economic growth, and environmental sustainability. Water is portrayed as a critical enabler for achieving the Sustainable Development Goals (SDGs).

Strengths

  • + Established follower base of 113,590
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @WorldBankWater reveals an growing Twitter presence with 113,590 followers. The account demonstrates a content-creator strategy, averaging 23.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025