WTOL 11
Breaking news, weather, traffic, sports and all the stories that matter to you from NW Ohio/SE Michigan (and beyond). Maintained by actual humans, not robots.
124,377
Followers
2,124
Following
233,986
Tweets
4.2
Avg Engagement
797
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @WTOL11Toledo's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-09-19
- Verification:No
- Location:ÜT: 41.654712,-83.528995
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:2.2
- Avg Retweets per Tweet:2.0
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account consistently receives moderate to high engagement, indicating a loyal and active audience. The average likes and retweets suggest that the content is well-received and shared within the community.
2.2
Avg Likes/Tweet
2.0
Avg Retweets/Tweet
7,111
Total Likes
6,445
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
3
75th Percentile
216
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
87.7%
Original
0.0%
Replies
11.8%
Retweets
0.5%
Quotes
0.0%
Threads
1.0%
With Media
97.4%
With Links
2.5%
With #Tags
12.0%
With @Mentions
3.1%
With Emojis
168
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
80.1%
Weekday Posts
19.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 385 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is residents of NW Ohio and SE Michigan who rely on local news and updates. The content appeals to a broad demographic interested in sports, weather, and community events.
Below Average
Audience Quality
40.4%
Suspicion Index
67.3%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
73.3%
Empty Bio
70.7%
<10 Tweets
2.9%
Mass Following (>2K)
0.0%
New (<90 days)
68.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.1%
No URL
61.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,604,912
Total Potential Reach
1
Median Follower Reach
10
75th Percentile Reach
1.6%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
15.8%
Creators
1,581 accounts
13.5%
Consumers
1,351 accounts
70.7%
Dormant
7,068 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
37
Verified Followers
0.37% of total
619
Protected Accounts
6.19% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @iownjd | 772,206 | Lawyer | learn, inspire, engage |
| @shomaristone | 230,963 | Reporter | News, Emmy Awards, Journalism |
| @Schultz_Report | 203,289 | Sports Analyst | Sports, Analysis, Podcasts |
| @terrywhalin | 185,530 | Editor | Writing, Publishing, Marketing |
| @OfficialOPLive | 93,039 | TV Show | True Crime, Law Enforcement, Television |
| @JeanChatzky | 81,724 | Financial journalist | finance, writing, podcasting |
| @JanRomes | 71,217 | Author | Romance, Women's fiction, Reading |
| @ColumbusPolice | 67,235 | Law Enforcement | Law enforcement, Safety, Community engagement |
| @FinaNapoleon | 62,845 | Sports Journalist | Sports, Soccer, Journalism |
| @uguisujyo_KCCo | 61,215 | Voice Actress | MC, Voice Professional, Talk Magic |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
2,671
Followers With Bio
7,329
Followers Without Bio
26.71%
% With Bio
73.29%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed784
Combined Engagement
556
Total Likes
228
Total Retweets
157
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
BREAKING: Toledo native Zia Cooke, picked 10th overall by the Los Angeles Sparks in the 2023 WNBA draft, starred at Rogers High School and the University of South Carolina. https://t.co/DeYBZNNQot
RT @VerifyThis: Gun violence is the leading cause of death among children in the U.S., ahead of car accidents and cancer. https://t.co/3qt8yuYRGB
UPDATE: BGSU police have charged the Memphis player with assault following last night's incident. https://t.co/UOH1MXppSm
ICYMI: Toledo's own Zia Cooke, a Rogers High School grad, was selected with the 10th overall pick in Monday's WNBA draft. READ MORE: https://t.co/1XBCdvCcOB 📷LA Sparks https://t.co/wo7Gz9KkI9
Toledo women beat Iowa St. in first round of NCAA tournament https://t.co/Dt5O7cMUGq https://t.co/KtE7hXoL9V
Key Insights & Takeaways
The account frequently highlights local sports achievements, such as Zia Cooke's WNBA draft selection. It covers breaking news and community incidents, like the BGSU police charge. The use of links and multimedia suggests a focus on providing detailed and up-to-date information.
Strengths
- + Established follower base of 124,377
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @WTOL11Toledo reveals an growing Twitter presence with 124,377 followers. The account demonstrates a content-creator strategy, averaging 4.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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