WWL-TV

WWL-TV

@WWLTV

Breaking Stories and information from WWL-TV Channel 4, Eyewitness News, CBS affiliate in New Orleans

https://www.wwltv.com/ Joined 2008-03-31 Date of Analysis: Dec 16, 2025

229,649

Followers

782

Following

273,745

Tweets

16.7

Avg Engagement

1,876

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @WWLTV's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-03-31
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:5.9
  • Avg Retweets per Tweet:10.8
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account consistently receives moderate to high engagement, indicating a loyal and active audience. The average likes and retweets suggest that the content is relevant and resonates with followers.

5.9

Avg Likes/Tweet

10.8

Avg Retweets/Tweet

19,282

Total Likes

35,076

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

2

Median Retweets

9

75th Percentile

6,514

Top Tweet

0.07

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

74.2%

Original

0.2%

Replies

24.9%

Retweets

0.8%

Quotes

0.0%

Threads

0.6%

With Media

82.2%

With Links

5.8%

With #Tags

25.1%

With @Mentions

2.2%

With Emojis

105

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.0

Reply/Original Ratio

0.03

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

83.8%

Weekday Posts

16.2%

Weekend Posts

Top Hashtags

#beon4 (43) #saints (40) #breaking (14) #mardigras (13) #nola (10) #fb (9) #pelicans (8) #wwltv (6) #radar (6) #mardigras2023 (5)

Most Mentioned

@wwltv (153) @verifythis (69) @wwltvweather (66) @paytonmalonewx (65) @alexandracranfo (44) @cjohnfranklin (42) @lamarbourgeois (40) @rossjacksonnola (36) @connor_vl (36) @pmurphywwl (33)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,411 (74%)
Replies 5 (0%)
Retweets 808 (25%)
Quote Tweets 26 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 808 retweets (25% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is residents of New Orleans and surrounding areas who rely on local news. The account also attracts national attention due to its coverage of major events and political issues.

Average

Audience Quality

32.4%

Suspicion Index

46.2%

Low-Quality %

7

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

55.3%

Empty Bio

47.4%

<10 Tweets

7.8%

Mass Following (>2K)

0.0%

New (<90 days)

62.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.2%

No URL

37.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

33,576,880

Total Potential Reach

7

Median Follower Reach

62

75th Percentile Reach

3.9%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

34.1%

Creators

17,067 accounts

18.4%

Consumers

9,223 accounts

47.4%

Dormant

23,710 accounts

232

Verified Followers

0.46% of total

4.8%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

New Orleans, LA (4,097) Louisiana, USA (950) New Orleans (584) United States (506) Baton Rouge, LA (407) Louisiana (277) Metairie, LA (232) Houston, TX (187) Slidell, LA (169) Covington, LA (126)

320

Verified Followers

0.32% of total

9,846

Protected Accounts

9.75% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@CBSNews 8,919,446 News outlet News, Reporting, Trusted
@StephanieAbrams 1,954,441 Meteorologist Weather, Meteorology, Morning TV
@KameronBennett 1,816,586 DJ Music, DJing, Booking
@PelicansNBA 1,364,680 Sports Team Basketball, New Orleans, Team
@funder 1,106,860 Journalist Politics, Journalism, Music
@HerschelWalker 919,190 Politician Politics, Sports, Leadership
@iownjd 777,697 Lawyer learn, inspire, engage
@Foodimentary 703,309 Food Blogger Food, Celebrate, Holiday
@PleasureEllis 685,537 Entertainer Music, Transformation, Celebration
@TayeDiggs 647,144 Actor acting, chocolate, hosting

Top Keywords in Follower Bios

love (2,888) life (2,120) orleans (1,837) god (1,085) music (1,082) mom (1,077) louisiana (1,011) family (939) wife (856) lover (852)

Top Hashtags in Follower Bios

#whodat (170) #nola (117) #saints (103) #geauxtigers (85) #blacklivesmatter (79) #blm (77) #1 (72) #maga (71) #resist (67) #lsu (62)

39,104

Followers With Bio

61,892

Followers Without Bio

38.72%

% With Bio

61.28%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

15,309

Combined Engagement

717

Total Likes

14,592

Total Retweets

3,062

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

80%

With @Mentions

80%

With Links

Topical Analysis:

Local News Politics Breaking News Criminal Justice Civic Engagement

Key Insights & Takeaways

The account frequently covers local politics and recalls, indicating a focus on civic engagement and public interest in governance. It reports on tragic incidents and criminal cases, highlighting its role in informing the public about safety and justice issues. The use of breaking news alerts suggests a commitment to timely and urgent communication.

Strengths

  • + Established follower base of 229,649
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @WWLTV reveals an growing Twitter presence with 229,649 followers. The account demonstrates a content-creator strategy, averaging 16.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025