Yale Program on Climate Change Communication
We conduct research on public climate change knowledge, attitudes, policy support & behavior. Posted events are not endorsements.
85,845
Followers
2,781
Following
12,913
Tweets
15.4
Avg Engagement
2,485
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @YaleClimateComm's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-03-23
- Verification:No
- Location:New Haven, CT
Data Summary
- Tweets Analyzed:3,230
- Avg Likes per Tweet:8.2
- Avg Retweets per Tweet:7.3
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,230 tweetsAverage engagement per tweet is around 220 likes and 96 retweets, indicating a moderate level of interaction. Verified accounts make up 1.3% of the followers.
8.2
Avg Likes/Tweet
7.3
Avg Retweets/Tweet
26,400
Total Likes
23,418
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
4
Median Retweets
15
75th Percentile
2,170
Top Tweet
0.18
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
87.8%
Original
2.9%
Replies
8.4%
Retweets
0.8%
Quotes
0.0%
Threads
0.2%
With Media
99.4%
With Links
46.9%
With #Tags
75.9%
With @Mentions
0.8%
With Emojis
220
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.1
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
80.3%
Weekday Posts
19.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,230 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 272 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,230 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe audience is likely interested in climate science, policy, and environmental awareness. They may include students, researchers, and environmentally conscious individuals.
Average
Audience Quality
21.9%
Suspicion Index
22.1%
Low-Quality %
67
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.3%
Empty Bio
25.5%
<10 Tweets
17.1%
Mass Following (>2K)
0.0%
New (<90 days)
41.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
72.1%
No URL
16.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,685,954
Total Potential Reach
67
Median Follower Reach
319
75th Percentile Reach
11.3%
>1K followers
1.7%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
52.6%
Creators
5,263 accounts
21.8%
Consumers
2,183 accounts
25.5%
Dormant
2,552 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
127
Verified Followers
1.27% of total
853
Protected Accounts
8.53% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,964 | Wrestler | Wrestling, Motivation, Self-promotion |
| @sherryrehman | 1,393,121 | Politician | Foreign Affairs, Politics, Pakistan |
| @nature_org | 990,699 | Conservation | Conservation, Lands, Waters |
| @CalvinHelin | 582,880 | Author | empowerment, responsibility, self-reliance |
| @CynthiaDRitchie | 330,380 | Filmmaker | Truth, Vulnerable, Writer |
| @YRDeshmukh | 198,633 | Political Analyst | Politics, Broadcasting, Parenting |
| @OmarWaraich | 152,016 | Journalist | Politics, Human Rights, Journalism |
| @zoom_earth | 140,426 | Meteorologist | Weather, Satellite Images, Natural Disasters |
| @UrbanLandInst | 137,347 | Real Estate | Real Estate, Development, Communities |
| @BrianSimsPA | 133,575 | Politician | LGBTQ activism, civil rights, adventure |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,272
Followers With Bio
2,728
Followers Without Bio
72.72%
% With Bio
27.28%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,230 analyzed5,303
Combined Engagement
863
Total Likes
4,440
Total Retweets
1,061
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @HillaryClinton: Data proving @GretaThunberg right—"you are never too small to make a difference." https://t.co/0STPr26kzU
A New York City resident has been making snow sculptures of polar bear families in Central Park to raise awareness about the threat climate change poses to this species: https://t.co/ryIdKDiBZU via @westsiderag https://t.co/meIfKpJsXG
RT @KHayhoe: Nearly six in ten (58%) are now either “Alarmed” or “Concerned;” from 2014 to 2019, the proportion of “Alarmed” nearly tripled while Doubtful + Dismissive stayed the same. My take-home? 80-90% can be moved, big-time. Let's not waste our time on the rest. via @YaleCl
RT @ecotone2: Today, the Alarmed (26%) outnumber the Dismissive (7%) nearly 4 to 1. In 2014, they were tied at 1 to 1. That's a *major shift* in the political, social and cultural climate of climate change. @YaleClimateComm https://t.co/inJqQ9UZjY
RT @KHayhoe: Hey so @YaleClimateComm has released a new set of my very fav maps that break down US opinion by congressional district + county. Here are two things people's opinions changed a LOT on in just one year, and two where they did NOT. Any guesses on which they are? Here
Key Insights & Takeaways
The account uses visual and relatable content, such as snow sculptures, to highlight climate change impacts. It emphasizes growing public concern with data from reports, showing increasing alarm about climate change. It connects with global events like the #OnePlanet summit to show international efforts in conservation.
Strengths
- + Established follower base of 85,845
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @YaleClimateComm reveals an growing Twitter presence with 85,845 followers. The account demonstrates a content-creator strategy, averaging 15.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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