Yale SOM
“We believe the most impactful leaders always weigh both sides of the ampersand in our mission—business & society.” —Dean Kerwin K. Charles
55,363
Followers
381
Following
18,874
Tweets
6.7
Avg Engagement
913
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @YaleSOM's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-08
- Verification:No
- Location:New Haven, CT
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:2.3
- Avg Retweets per Tweet:4.4
- Followers Analyzed:9,996
Engagement Analysis
Based on 3,249 tweetsThe account maintains moderate engagement with an average of 138 likes and 34 retweets per tweet. It shares a mix of educational content and faculty insights, which likely contribute to its engagement levels.
2.3
Avg Likes/Tweet
4.4
Avg Retweets/Tweet
7,494
Total Likes
14,251
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
2
Median Retweets
6
75th Percentile
2,811
Top Tweet
0.12
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
36.0%
Original
4.2%
Replies
57.4%
Retweets
2.4%
Quotes
0.0%
Threads
1.8%
With Media
97.1%
With Links
46.2%
With #Tags
80.6%
With @Mentions
5.6%
With Emojis
233
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.12
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.7%
Weekday Posts
9.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,864 retweets (57% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,996 followersThe primary audience includes students, faculty, and professionals interested in business and leadership. It also targets individuals seeking knowledge on antitrust, economics, and corporate leadership.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
67
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.0%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
28,059,759
Total Potential Reach
67
Median Follower Reach
282
75th Percentile Reach
10.0%
>1K followers
1.8%
>10K followers
0.5%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
9,996 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,495
Protected Accounts
14.95% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,090,766 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Ricamconsult | 1,511,755 | Economista | Economia, Humor, Influência |
| @SavvyRinu | 663,520 | Activist | Activism, Strategy, Fashion |
| @500GlobalVC | 661,398 | Venture Capitalist | Entrepreneurship, Uplifting, Global |
| @StanfordGSB | 516,202 | Education | Business research, insights, ideas |
| @DWUhlfelderLaw | 263,383 | Lawyer | Family, Law, Activism |
| @OliviaTroye | 217,571 | Security Expert | National Security, Homeland Security, Intelligence |
| @1drcole | 197,466 | Doctor | Health, Animals, Climate |
| @kevincorke | 184,923 | Journalist | Politics, News, Sports |
| @LBS | 183,758 | Education | Business, Education, Innovation |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,791
Followers With Bio
3,209
Followers Without Bio
67.91%
% With Bio
32.09%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed4,082
Combined Engagement
796
Total Likes
3,286
Total Retweets
816
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @Jabaluck: With dozens of researchers at Yale, Stanford, Berkeley and IPA and several other organizations, we ran a cluster randomized trial involving almost 350,000 people and 600 villages in Bangladesh to assess the impact of community masking on COVID.
“We need students to look at economics and say, ‘Oh, actually this isn’t just about getting a job at an investment bank. This is a tool kit that’s helpful for making all kinds of change in the world.’” — Prof. @judy_chevalier Read the profile: https://t.co/SFHBHONSso https://t.
RT @JeffSonnenfeld: "Some Western businesses refuse to quit a country whose soldiers are apparently executing Ukrainian civilians. If the companies won’t boycott Russia, boycott the companies." - with Steven Tian in today's @nytopinion @YaleSOM @nytimes https://t.co/32aHo7q0JR
Want to learn about antitrust, but don't know where to start? In a series of engaging animated videos, Prof. @ProfFionasm and other SOM scholars explain key economic concepts used in #antitrust law and competition enforcement. Watch them here: https://t.co/yVk9IRBpbk
Prof. @JeffSonnenfeld on whether Elon Musk's eccentricities are undermining his leadership of Twitter, Tesla, and SpaceX. Read more in #Yaleinsights: https://t.co/LYGPdPJJaG
Key Insights & Takeaways
The account emphasizes the importance of balancing business and societal impact in leadership. It highlights faculty expertise through discussions on topics like antitrust and corporate leadership. It uses multimedia content, such as animated videos, to make complex topics more accessible.
Strengths
- + Established follower base of 55,363
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @YaleSOM reveals an growing Twitter presence with 55,363 followers. The account demonstrates a content-creator strategy, averaging 6.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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