Y
99.2FM and worldwide on the YFM app and https://www.yfm.co.za/
1,372,343
Followers
32,770
Following
465,193
Tweets
38.2
Avg Engagement
1,018
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Yfm's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-11-11
- Verification:No
- Location:Gauteng
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:29.0
- Avg Retweets per Tweet:9.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account consistently receives a high number of likes and retweets, indicating strong audience interaction. The engagement is driven by event promotions and celebrity announcements.
29.0
Avg Likes/Tweet
9.2
Avg Retweets/Tweet
94,093
Total Likes
29,914
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
15
Median Likes
3
Median Retweets
37
75th Percentile
2,894
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
96.6%
Original
2.4%
Replies
0.3%
Retweets
0.7%
Quotes
0.0%
Threads
0.2%
With Media
84.8%
With Links
84.4%
With #Tags
77.0%
With @Mentions
55.6%
With Emojis
223
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
2.67
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
81.9%
Weekday Posts
18.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 9 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in music, entertainment, and celebrity news. They are likely to be fans of Khosi Twala and other celebrities mentioned in the tweets.
Average
Audience Quality
34.8%
Suspicion Index
51.3%
Low-Quality %
12
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
59.9%
Empty Bio
57.9%
<10 Tweets
6.3%
Mass Following (>2K)
0.0%
New (<90 days)
60.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.9%
No URL
42.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
12,929,942
Total Potential Reach
12
Median Follower Reach
62
75th Percentile Reach
2.7%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
19.4%
Creators
9,681 accounts
22.7%
Consumers
11,373 accounts
57.9%
Dormant
28,946 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
72
Verified Followers
0.07% of total
6,790
Protected Accounts
6.79% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @iownjd | 779,061 | Lawyer | learn, inspire, engage |
| @NandosSA | 538,077 | Restaurant | chicken, flame-grilled, PERi-PERi |
| @karynmaughan | 479,888 | Legal journalist | Legal, journalist, optimist |
| @THE_THEO_FORD | 469,190 | - | - |
| @zammit_marc | 387,985 | Filmmaker | Film, Acting, Producing |
| @Carolinerathabe | 374,573 | Journalist | Fashion, Travel, Lifestyle |
| @EvanKirstel | 343,819 | Tech Influencer | Tech, B2B, Social media |
| @etvScandal | 309,370 | TV Show | Relationships, Crime, Family |
| @NalediMOfficial | 266,998 | YouTuber | YouTube, South Africa, Beauty |
| @adcagency_ | 258,054 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
50,443
Followers With Bio
49,557
Followers Without Bio
50.44%
% With Bio
49.56%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed8,561
Combined Engagement
6,803
Total Likes
1,758
Total Retweets
1,712
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
Khosireigns your Queen is here!🔥🔥 Tune into #TheLunchLeague https://t.co/S2JrGY3Sgk
Here is what your Queen is eager to get into after her incredible win!🤩 #TheLunchLeague https://t.co/HSwKpP56Pc
.@RealKhosiTwala has just been announced as the Big Brother Titans winner and @lulaodiba & @FreshByCaddy are having lunch with her on #TheLunchLeague!🤩 Catch all the vibes on Y captains! 😎 https://t.co/hAMjVC081T
We're taking it up a notch this long weekend with #BBTitans runner-up, @Tsatsii5. Let's find out what her next move is after Big Brother. https://t.co/71vJ0nUwUW
It’s a brand new radio year and we’re taking things straight to the 🔝 Yires, this is your winning team, holding down the 99.2 frequency. 🔥🚀 #YNot https://t.co/S3lKh18H2o
Key Insights & Takeaways
The account heavily promotes Khosi Twala and her achievements, which likely drives engagement. Content is often tied to specific events like #TheLunchLeague, which may attract targeted audiences. Collaborations with other celebrities and influencers are a key part of the strategy to maintain relevance and reach.
Strengths
- + Established follower base of 1,372,343
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Yfm reveals an growing Twitter presence with 1,372,343 followers. The account demonstrates a content-creator strategy, averaging 38.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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