Yoast
#Yoast is your go-to resource for everything #SEO 🎯 We help you rank your #WordPress website and #Shopify store 📈
113,835
Followers
1,483
Following
22,246
Tweets
6.0
Avg Engagement
5,234
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @yoast's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2007-05-30
- Verification:Yes
- Location:Wijchen, the Netherlands
Data Summary
- Tweets Analyzed:3,214
- Avg Likes per Tweet:4.4
- Avg Retweets per Tweet:1.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,214 tweetsThe account sees moderate engagement with an average of 90 likes and 22 retweets per tweet. The content is designed to be shareable and informative, encouraging interaction.
4.4
Avg Likes/Tweet
1.5
Avg Retweets/Tweet
14,252
Total Likes
4,952
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
8
75th Percentile
357
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
45.0%
Original
44.3%
Replies
7.2%
Retweets
3.5%
Quotes
0.0%
Threads
0.6%
With Media
69.2%
With Links
34.8%
With #Tags
64.0%
With @Mentions
46.0%
With Emojis
173
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.98
Reply/Original Ratio
0.48
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.5%
Weekday Posts
12.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,214 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 233 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,214 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes WordPress and Shopify users looking to enhance their SEO strategies. The content is tailored for individuals and businesses aiming to boost their online visibility.
Good
Audience Quality
18.3%
Suspicion Index
17.2%
Low-Quality %
52
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
20.7%
Empty Bio
23.7%
<10 Tweets
13.9%
Mass Following (>2K)
0.0%
New (<90 days)
33.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
51.1%
No URL
13.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,243,986
Total Potential Reach
52
Median Follower Reach
231
75th Percentile Reach
8.4%
>1K followers
1.1%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
48.2%
Creators
4,822 accounts
28.0%
Consumers
2,804 accounts
23.7%
Dormant
2,374 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
213
Verified Followers
2.13% of total
589
Protected Accounts
5.89% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,723 | Wrestler | Wrestling, Motivation, Self-promotion |
| @wordpressdotcom | 1,616,066 | Blogging | Blogging, Support, Updates |
| @DennisKoutoudis | 536,863 | - | - |
| @GoogleExpertUK | 261,083 | SEO Expert | SEO, Cruise, Art |
| @RockChristopher | 221,361 | Entrepreneur | Leadership, Social Media, Encouragement |
| @VL_e000 | 197,991 | - | - |
| @Digiday | 190,061 | Media | Digital media, marketing, insights |
| @collectibulldog | 176,051 | Collector | bulldogs, mental health, advocacy |
| @Domaindotcom | 175,345 | Domain Registrar | Domain registrations, web solutions, great ideas |
| @MarjiJSherman | 164,373 | Digital Marketer | Christian, Social Media, FinTech |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,932
Followers With Bio
2,068
Followers Without Bio
79.32%
% With Bio
20.68%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,214 analyzed1,144
Combined Engagement
438
Total Likes
706
Total Retweets
229
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
RT @googlesearchc: Today we fixed a Search Console issue that affected many properties: we were reporting pages that are not indexed as being indexed. As a consequence, you might see a drop in your indexed pages in the Index Coverage report.
#YoastSEO is coming to #Shopify! 🎉 To celebrate, we’ll be hosting #YoastCon2022 - Shopify edition! Come see the BIGGEST NAMES in the SEO world lined up for you, and did we mention this event is free and you can attend from anywhere?! Sign up now! 👇🏼 https://t.co/xlZZ3cGUZg
RT @searchliaison: Our “helpful content update” launching next week will better surface original, helpful content made by people, for people, rather than content made primarily to gain search traffic. It’s part of a broad effort to show more unique, authentic info in results http
Scare an SEO in 3 words 👇🏼
Today’s the day! #YoastSEO is available on #Shopify! 🎉 @Shopify users, get ready to take your online store’s SEO to the next level with the Yoast SEO app, now available with a 14-day free trial! 📈 Read more about what the app can help you with here ⬇️https://t.co/scBlrrGegY
Key Insights & Takeaways
The account frequently highlights new product launches and events, such as YoastCon, which helps drive traffic and community involvement. Content often includes interactive elements like polls or challenges to boost engagement. There is a focus on SEO education and tools, positioning Yoast as an expert in the field.
Strengths
- + Established follower base of 113,835
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @yoast reveals an growing Twitter presence with 113,835 followers. The account demonstrates a content-creator strategy, averaging 6.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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