YouGov
YouGov is a global online research company, offering insight into what the world thinks. Join our panel, share your opinion: https://account.yougov.com/
266,104
Followers
419
Following
22,983
Tweets
129.6
Avg Engagement
3,245
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @YouGov's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-05-17
- Verification:Yes
- Location:Earth
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:88.9
- Avg Retweets per Tweet:40.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsOn average, YouGov's tweets receive 3,807 likes and 1,234 retweets, indicating strong audience interaction. The verified user base is relatively small, at 0.8%.
88.9
Avg Likes/Tweet
40.7
Avg Retweets/Tweet
288,862
Total Likes
132,244
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
23
Median Likes
7
Median Retweets
79
75th Percentile
9,603
Top Tweet
0.49
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
53.6%
Original
34.9%
Replies
9.1%
Retweets
2.3%
Quotes
0.0%
Threads
0.2%
With Media
91.0%
With Links
2.8%
With #Tags
9.9%
With @Mentions
8.4%
With Emojis
235
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.65
Reply/Original Ratio
0.26
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
96.5%
Weekday Posts
3.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 297 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes political analysts, journalists, and individuals interested in public opinion polls. It also attracts food enthusiasts due to the cultural content shared.
Average
Audience Quality
21.5%
Suspicion Index
25.4%
Low-Quality %
63
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.4%
Empty Bio
19.5%
<10 Tweets
14.4%
Mass Following (>2K)
0.0%
New (<90 days)
44.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.3%
No URL
13.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
60,538,999
Total Potential Reach
63
Median Follower Reach
276
75th Percentile Reach
9.6%
>1K followers
1.1%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
63.3%
Creators
31,649 accounts
17.2%
Consumers
8,606 accounts
19.5%
Dormant
9,745 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
759
Verified Followers
0.75% of total
15,194
Protected Accounts
15.04% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,853 | Wrestler | Wrestling, Motivation, Self-promotion |
| @rimamaktabi | 2,797,869 | Journalist | News, WEF, Journalism |
| @radioleary | 2,657,231 | - | - |
| @JoyAnnReid | 2,052,087 | - | - |
| @zittokabwe | 1,656,471 | Politician | Politics, Democracy, Leadership |
| @Keir_Starmer | 1,407,724 | Politician | Politics, Law, Leadership |
| @VLADDO | 1,372,500 | Multifacético | Actualidad, columnista, caricaturista |
| @chinaorgcn | 1,054,141 | News service | News, China, Online |
| @ukhomeoffice | 1,046,851 | Government Agency | immigration, passports, counter-terrorism |
| @StanCollymore | 893,989 | Football Analyst | Football, Anti-Racism, Mental Health |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
64,426
Followers With Bio
36,573
Followers Without Bio
63.79%
% With Bio
36.21%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed33,040
Combined Engagement
24,014
Total Likes
9,026
Total Retweets
6,608
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Our latest VI poll has Labour with a *33pt* lead over the Tories, the highest of any recorded poll since the late 1990s. (Fieldwork 28-29 Sep) Con: 21% (-7 from 23-25 Sep) Lab: 54% (+9) Lib Dem: 7% (-2) Green: 6% (-1) Reform UK: 4% (+1) SNP: 5% (+1) https://t.co/qjE87FPC0i http
World's Most Admired Women 2021 (11-20) 11. Kamala Harris 🇺🇸 12. Hillary Clinton 🇺🇸 13. Aishwarya Rai Bachchan 🇮🇳 14. Sudha Murty 🇮🇳 15. Greta Thunberg 🇸🇪 16. Melania Trump 🇸🇮 17. Lisa 🇹🇭 18. Liu Yifei 🇨🇳 19. Yang Mi 🇨🇳 20. Jacinda Ardern 🇳🇿 https://t.co/oBV8X1gh6E https://t.co
By 51% to 12%, Britons say Nadhim Zahawi should resign from his role as Conservative party chairman (36% are unsure) Tory voters also say he should stand down, by 41% to 25% https://t.co/3UQuGAIJlK https://t.co/kp7DAKIfza
The biggest crimes against Italian food, according to Italians Ketchup on pasta -82 Pasta in cold water and then boiling -71 Pineapple on pizza -63 Pasta as side dish -55 Cutting pasta -46 Cream in carbonara sauce -45 Cheese with seafood pasta -39 https://t.co/9GmIniW6lx https:
The number of Britons who think it was wrong to vote to leave the EU has reached its highest level to date Right to vote to leave: 32% Wrong to vote to leave: 56% https://t.co/RkyseAbrEA https://t.co/qPbhkygEl0
Key Insights & Takeaways
The account highlights significant political polling results, such as Labour's lead over the Tories. It engages with current events by asking for public opinion on political figures like Nadhim Zahawi. It also shares culturally relevant content, like the biggest crimes against Italian food, which resonates with a broader audience.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 266,104
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @YouGov reveals an well-established Twitter presence with 266,104 followers. The account demonstrates a content-creator strategy, averaging 129.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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