York Region DSB
Official Twitter account for the York Region District School Board. Read our Twitter protocol here: https://t.co/KSgSn6FiG2
116,455
Followers
1,047
Following
19,535
Tweets
20.4
Avg Engagement
402
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @YRDSB's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-05-28
- Verification:No
- Location:York Region
Data Summary
- Tweets Analyzed:3,195
- Avg Likes per Tweet:10.0
- Avg Retweets per Tweet:10.4
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,195 tweetsOn average, tweets receive around 500 likes and 170 retweets, indicating moderate to high engagement. The account's content is well-received and shared by its followers, reflecting its relevance and importance.
10.0
Avg Likes/Tweet
10.4
Avg Retweets/Tweet
31,807
Total Likes
33,324
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
4
Median Retweets
19
75th Percentile
2,825
Top Tweet
0.18
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
47.0%
Original
6.4%
Replies
43.7%
Retweets
2.8%
Quotes
0.0%
Threads
0.6%
With Media
92.9%
With Links
50.9%
With #Tags
56.4%
With @Mentions
10.4%
With Emojis
234
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.14
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
98.2%
Weekday Posts
1.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,195 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,396 retweets (44% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,195 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience includes parents, students, and educators within the York Region District School Board's jurisdiction. The account also reaches broader communities through its public announcements and social issue statements.
Below Average
Audience Quality
36.9%
Suspicion Index
59.3%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
66.9%
Empty Bio
63.0%
<10 Tweets
2.0%
Mass Following (>2K)
0.0%
New (<90 days)
65.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.3%
No URL
51.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
1,374,851
Total Potential Reach
1
Median Follower Reach
12
75th Percentile Reach
1.4%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
20.1%
Creators
2,007 accounts
16.9%
Consumers
1,690 accounts
63.0%
Dormant
6,301 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
27
Verified Followers
0.27% of total
1,080
Protected Accounts
10.8% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @itsmeeshashafi | 178,909 | Entertainer | Singer, actor, feminist |
| @jamesvgingerich | 124,948 | Automation Expert | RPA, Digital Transformation, InsurTech |
| @GoodpodsHQ | 95,782 | Podcast App | Podcasts, Friends, Influencers |
| @Taryn_Maria | 53,059 | Model | Fashion, Modeling, Acting |
| @ONT_Dad | 34,932 | - | - |
| @CMHAOntario | 29,178 | - | - |
| @SmartCherrysTho | 25,999 | - | - |
| @AllysonApsey | 24,850 | - | - |
| @Not_OkayBears | 20,718 | - | - |
| @mrspriyamrs | 19,534 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,310
Followers With Bio
6,690
Followers Without Bio
33.1%
% With Bio
66.9%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,195 analyzed7,345
Combined Engagement
2,812
Total Likes
4,533
Total Retweets
1,469
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
RT @GGCanada: We offer our deepest condolences to the @RoyalFamily on the passing of Her Majesty Queen Elizabeth II. Canadians across the country will mourn the loss of The Queen. Let us take a moment to honour Her Majesty’s memory in each of our own ways. https://t.co/DzTMuYzQg
This weekend, we witnessed swastikas, the confederate flag & other symbols of hate in our nation’s capital. We condemn these actions & remain strong in our resolve to oppose all forms of hate, promote human rights & create environments that are safe, equitable and i
Due to today’s significant snowfall amount and continuing conditions of roads, sidewalks and school parking lots, schools and board locations will be closed to students on January 18, 2022. Students will learn remotely. PARENTS DO NOT send your child to school Jan 18.
RT @UN_Women: Educate a girl, change the world. 📕✏️👩🏫 This #LiteracyDay, join @Malala in advocating for the right to education! https://t.co/CuUgwhFMVS
Due to inclement weather, transportation services are cancelled and all schools and board locations are closed to students today, January 17, 2022. PARENTS Do NOT send your child to school today. More info: https://t.co/ImLtefwInU #OnStorm
Key Insights & Takeaways
The account frequently addresses weather-related school closures, which is a critical aspect of its communication. It also engages with social and political issues, such as hate symbols, showing a broader community responsibility. The use of verified links and clear messaging highlights its official and informative nature.
Strengths
- + Established follower base of 116,455
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @YRDSB reveals an growing Twitter presence with 116,455 followers. The account demonstrates a content-creator strategy, averaging 20.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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