Yorkshire Sculpture Park

Yorkshire Sculpture Park

@YSPsculpture

The UK's leading outdoor art gallery. Art Fund Museum of the Year 2014. Book tickets online. #YSP #ArtWithoutWalls

Wakefield, UK https://ysp.org.uk/ Joined 2009-06-15 Date of Analysis: Dec 16, 2025

51,762

Followers

2,828

Following

22,587

Tweets

6.1

Avg Engagement

835

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @YSPsculpture's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-06-15
  • Verification:No
  • Location:Wakefield, UK

Data Summary

  • Tweets Analyzed:3,245
  • Avg Likes per Tweet:3.1
  • Avg Retweets per Tweet:3.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,245 tweets

The account maintains a steady level of engagement with average likes and retweets, indicating a consistent but not overwhelming level of interaction. The content is focused on announcements and recognition of key figures and events.

3.1

Avg Likes/Tweet

3.0

Avg Retweets/Tweet

10,186

Total Likes

9,682

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

2

Median Retweets

7

75th Percentile

191

Top Tweet

0.12

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

29.7%

Original

28.1%

Replies

41.4%

Retweets

0.8%

Quotes

0.0%

Threads

5.3%

With Media

76.3%

With Links

44.3%

With #Tags

77.6%

With @Mentions

54.9%

With Emojis

253

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.95

Reply/Original Ratio

0.02

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

86.5%

Weekday Posts

13.5%

Weekend Posts

Top Hashtags

#ysp (643) #artwithoutwalls (543) #mywakefield (337) #artandnature (245) #outdoorgallery (228) #artoutdoors (147) #welcometoyorkshire (128) #wakefield (103) #sculpture (98) #yorkshire (96)

Most Mentioned

@yspsculpture (875) @ysi_sculpture (555) @expwakefield (541) @mywakefield (505) @ace_national (455) @jontywilde (344) @theoakprojectuk (176) @hepworthgallery (138) @wtyindustry (135) @hmileeds (97)

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Content Strategy Analysis

Based on 3,245 tweets

Content Type Distribution

Content Breakdown

Original Tweets 963 (30%)
Replies 913 (28%)
Retweets 1,343 (41%)
Quote Tweets 26 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,343 retweets (41% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,245 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience is likely art enthusiasts, culture seekers, and those interested in contemporary sculpture. They are engaged with updates on exhibitions, events, and the gallery's mission.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

116

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

66.9%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

14,329,678

Total Potential Reach

116

Median Follower Reach

527

75th Percentile Reach

16.4%

>1K followers

1.8%

>10K followers

0.4%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Leeds, England (261) United Kingdom (195) London (179) London, England (173) England, United Kingdom (135) Sheffield, England (121) Leeds (119) UK (117) Wakefield, England (101) Manchester, England (90)

0

Verified Followers

0.0% of total

925

Protected Accounts

9.25% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@henrywinter 1,353,453 Sports Journalist Football, Sports, Journalism
@DaveVescio 536,897 Actor Movies, Art, Transformation
@novogratz 463,489 CEO Bitcoin, 🍄, Social Justice
@zammit_marc 384,401 Filmmaker Film, Acting, Producing
@tom_watson 292,414 Author Books, Podcasting, Music
@DCMS 287,242 Government Digital, Culture, Media
@LNER 206,913 Customer Service trains, customer service, support
@RichardBurgon 204,709 Politician Socialism, Leeds, Labour
@TNLUK 191,908 Lottery Lottery, Prizes, Jackpot
@SayeedaWarsi 183,737 Politician Politics, Education, Writing

Top Keywords in Follower Bios

art (1,047) artist (651) views (529) yorkshire (331) arts (312) love (299) creative (288) music (262) design (251) sheher (242)

Top Hashtags in Follower Bios

#art (40) #yorkshire (18) #artist (16) #photography (15) #lufc (14) #leeds (12) #marketing (10) #wellbeing (9) #design (9) #blm (9)

7,294

Followers With Bio

2,706

Followers Without Bio

72.94%

% With Bio

27.06%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,245 analyzed

774

Combined Engagement

418

Total Likes

356

Total Retweets

155

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

60%

With Hashtags

80%

With @Mentions

60%

With Links

Topical Analysis:

Art Exhibitions Outdoor Sculpture Cultural Events Institutional Support Nature And Art Integration
Yorkshire Sculpture…
@YSPsculpture

📢 Peter Murray, Founding Director of #YSP has been awarded a knighthood in recognition of his services to the arts. We're delighted to see Peter’s contribution to culture publicly recognised. Photo: Barbara Hepworth, The Family of Man, 1970, courtesy Hepworth Estate #NYHonours ht

2022-01-01
Retweets: 22 Likes: 169 Engagement: 191
Yorkshire Sculpture…
@YSPsculpture

We are grateful to Arts Council England @ace_national for its continued support of Yorkshire Sculpture Park. Recognising the significant role it plays in the UK cultural sector, YSP will remain in ACE’s National Portfolio of funded organisations 2023-26. https://t.co/ma2ED42ODB

2022-11-04
Retweets: 29 Likes: 150 Engagement: 179
Yorkshire Sculpture…
@YSPsculpture

RT @NewWritingNorth: 🎉 The #NorthernWritersAwards 2022 are now open! 🙌 Open to writers in the North of England, there's £40k worth of awards up for grabs including publication, mentoring &amp; cash prizes. Find a category to suit you, get drafting and submit by 17 February 2022!

2021-12-03
Retweets: 164 Likes: 0 Engagement: 164
Yorkshire Sculpture…
@YSPsculpture

RT @mentalhealth: 🌞 More than six in ten UK adults say being in nature has led them to experience positive emotions such as calm, wonder and joy. #ConnectWithNature #MentalHealthAwarenessWeek https://t.co/90zCGy6Vc3

2021-05-10
Retweets: 127 Likes: 0 Engagement: 127
Yorkshire Sculpture…
@YSPsculpture

James Turrell: Deer Shelter Skyspace will reopen on 18 May.⁠ ⁠ Consisting of a large square chamber with an aperture cut into the roof, 'Skyspace' creates a place of contemplation and revelation --- ⁠ ⁠James Turrell, Deer Shelter Skyspace, 2006⁠ ⁠ 📷 @jontywilde⁠ https://t.co/XDFN

2021-05-09
Retweets: 14 Likes: 99 Engagement: 113

Key Insights & Takeaways

The account frequently highlights major events and recognitions, such as awards and reopenings, which can drive interest and traffic. It emphasizes its role as an art space that connects with nature, which is a unique selling point. Collaborations with organizations like Arts Council England suggest a strong institutional backing and credibility.

Strengths

  • + Established follower base of 51,762
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @YSPsculpture reveals an growing Twitter presence with 51,762 followers. The account demonstrates a content-creator strategy, averaging 6.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025