Zack Bornstein
Emmy-losing Writer/Director/Comedian (#Shrinking, @nbcSNL, #StrangePlanet, @Netflix, @Hulu, @Dreamworks, @JimmyKimmelLive, @NewYorker) #WGAstrong
156,664
Followers
3,942
Following
10,788
Tweets
5,240.3
Avg Engagement
978
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ZackBornstein's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-06-28
- Verification:No
- Location:IG: zackbornstein
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:4,514.4
- Avg Retweets per Tweet:725.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,247 tweetsHis tweets receive a high average number of likes and retweets, indicating strong audience interaction. The content is both entertaining and thought-provoking, driving significant engagement.
4,514.4
Avg Likes/Tweet
725.9
Avg Retweets/Tweet
14,658,289
Total Likes
2,357,020
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
15
Median Likes
0
Median Retweets
1,484
75th Percentile
1,000,738
Top Tweet
33.45
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
22.6%
Original
73.4%
Replies
1.0%
Retweets
3.0%
Quotes
0.0%
Threads
0.6%
With Media
16.7%
With Links
0.9%
With #Tags
71.6%
With @Mentions
3.1%
With Emojis
66
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3.24
Reply/Original Ratio
2.82
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77.1%
Weekday Posts
22.9%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 34 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience likely includes fans of comedy, entertainment news, and social commentary. They are engaged with content that mixes humor, current events, and pop culture references.
Good
Audience Quality
19.4%
Suspicion Index
17.5%
Low-Quality %
139
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.4%
Empty Bio
10.1%
<10 Tweets
25.5%
Mass Following (>2K)
0.0%
New (<90 days)
36.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.0%
No URL
6.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
128,740,868
Total Potential Reach
139
Median Follower Reach
534
75th Percentile Reach
16.5%
>1K followers
2.6%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
78.6%
Creators
39,303 accounts
11.3%
Consumers
5,645 accounts
10.1%
Dormant
5,052 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
768
Verified Followers
0.76% of total
14,088
Protected Accounts
13.95% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,911 | Wrestler | Wrestling, Motivation, Self-promotion |
| @EW | 6,409,333 | Media | Movies, Entertainment, News |
| @ZooeyDeschanel | 5,599,970 | Actress | Actress, Singer, Mom |
| @garyvee | 3,165,700 | Entrepreneur | Family, CEO, Investor |
| @jaketapper | 3,162,522 | Journalist | News, Politics, Journalism |
| @benlandis | 2,847,029 | - | - |
| @markhoppus | 2,669,586 | Musician | music, cancer awareness, activism |
| @JuddApatow | 2,376,722 | - | - |
| @DanaPerino | 2,360,499 | News Anchor | Fox News, Politics, News |
| @kathygriffin | 2,022,489 | Comedian | Comedy, Awards, Author |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
71,508
Followers With Bio
29,488
Followers Without Bio
70.8%
% With Bio
29.2%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed2,641,529
Combined Engagement
2,148,904
Total Likes
492,625
Total Retweets
528,306
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
60%
With Links
Topical Analysis:
Finally some good news, scientists discovered a treatment that can reduce COVID19 transmission by 70%, and its just a piece a cloth you wear in front of your dumb fucking face
If you had any doubt about America’s priorities, here’s how the people killing us are equipped vs the people keeping us alive https://t.co/oCb7u74hBQ
This is quite literally Trump’s America https://t.co/VkKjHiH4oC
Midsommar / Midwintar https://t.co/EQ5qciKQAn
I don’t understand how COVID is still spiking after we’ve tried everything from pretending it’s over to pretending it never happened
Key Insights & Takeaways
He blends humor with social and political commentary, which resonates with his audience. His tweets often include links to articles or videos, suggesting a focus on sharing content that sparks discussion. He leverages his platform to highlight both entertainment and real-world issues, appealing to a broad demographic.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 156,664
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ZackBornstein reveals an exceptionally influential Twitter presence with 156,664 followers. The account demonstrates a conversation-first approach, averaging 5,240.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access