ZARA
For Customer Support please refer to @ZARA_Care
1,373,442
Followers
70
Following
70,482
Tweets
3.2
Avg Engagement
3,740
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ZARA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2011-08-01
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:2.8
- Avg Retweets per Tweet:0.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe engagement is relatively low compared to other fashion accounts, suggesting a need for more interactive content. The average likes and retweets indicate a passive audience interaction pattern.
2.8
Avg Likes/Tweet
0.4
Avg Retweets/Tweet
9,139
Total Likes
1,147
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
203
Top Tweet
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
3.8%
Original
96.2%
Replies
0.0%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
27.0%
With Links
0.6%
With #Tags
96.2%
With @Mentions
0.0%
With Emojis
197
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
25.21
Reply/Original Ratio
0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.0%
Weekday Posts
14.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely fashion-conscious individuals interested in trendy clothing and new releases. They are likely women aged 18-35 who follow fashion trends closely.
Average
Audience Quality
30.8%
Suspicion Index
41.6%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
49.6%
Empty Bio
44.5%
<10 Tweets
6.1%
Mass Following (>2K)
0.0%
New (<90 days)
63.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.2%
No URL
33.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
37,375,448
Total Potential Reach
8
Median Follower Reach
58
75th Percentile Reach
3.0%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
35.3%
Creators
17,657 accounts
20.2%
Consumers
10,081 accounts
44.5%
Dormant
22,262 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
297
Verified Followers
0.29% of total
15,287
Protected Accounts
15.14% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,149 | Wrestler | Wrestling, Motivation, Self-promotion |
| @News_Ejazah | 8,210,916 | News Coverage | education, news, Saudi Arabia |
| @thereallisaann | 1,988,822 | Sports Bettor | Fantasy Sports, Sports Betting, Podcast |
| @Valeria_Martell | 1,538,383 | Influencer | Fashion, Mexico, Contact |
| @Iyanya | 1,296,623 | Musician | Music, Wave, Entertainment |
| @NOH8Campaign | 801,928 | Activism | equality, bullying, discrimination |
| @iownjd | 779,061 | Lawyer | learn, inspire, engage |
| @IamMzilikazi | 544,388 | Musician | Pan-African music, Album, Rise |
| @iamprincekash | 409,984 | - | - |
| @StephenCaggiano | 342,658 | Content Creator | Content creation, Access, Resource for creators |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
53,532
Followers With Bio
47,466
Followers Without Bio
53.0%
% With Bio
47.0%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed857
Combined Engagement
725
Total Likes
132
Total Retweets
171
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
@Burcu08431302 Zara´s parent company, Inditex, has donated 3 million euros (https://t.co/zqMFbaNgLA) to the Turkish Red Crescent and 500,000 items of warm clothing for the humanitarian emergency in Türkiye and Syria. 1/2
@durakcansu Merhaba, Zara’nın bağlı olduğu Inditex, Türkiye ve Suriye’de yaşanan acil insani durum nedeniyle Türk Kızılayı’na 3 milyon Euro tutarında para ve 500.000 parça kışlık kıyafet bağışında bulunmuştur. (https://t.co/h5pxXuI42Z) (1/2)
An effortless summer outfit. Embroidered midi dress #zarawoman #zara https://t.co/u3d9zrVNfE https://t.co/ufiuZFHsgl
EARTH HOUR #EarthHour #joinlife https://t.co/avWVgQtxrT
ZARA RHUIGI collection available February 20th #zararhuigi #rhuigixzara https://t.co/2CZNezovjH
Key Insights & Takeaways
The account focuses on seasonal fashion and product launches, which aligns with its target audience's interests. The use of hashtags and links to product pages suggests a strategy to drive traffic to the brand's website. The low engagement rate may indicate a need for more interactive or visually appealing content.
Strengths
- + Established follower base of 1,373,442
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ZARA reveals an growing Twitter presence with 1,373,442 followers. The account demonstrates a conversation-first approach, averaging 3.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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