AyuntamientoZaragoza

AyuntamientoZaragoza

@zaragoza_es

Perfil oficial de noticias del Ayuntamiento de Zaragoza. ☎ Teléfono gratuito 010 - 976 721 234

Zaragoza. España https://t.co/9wk6X4ZeMw Joined 2009-03-11 Date of Analysis: Dec 16, 2025

102,134

Followers

299

Following

53,178

Tweets

12.4

Avg Engagement

771

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @zaragoza_es's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-03-11
  • Verification:No
  • Location:Zaragoza. España

Data Summary

  • Tweets Analyzed:3,245
  • Avg Likes per Tweet:8.5
  • Avg Retweets per Tweet:3.9
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,245 tweets

The account shows consistent engagement with an average of 266 likes and 66 retweets per tweet. While the engagement rate is moderate, the verified status is low, suggesting limited official endorsement.

8.5

Avg Likes/Tweet

3.9

Avg Retweets/Tweet

27,627

Total Likes

12,711

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

4

Median Likes

1

Median Retweets

11

75th Percentile

579

Top Tweet

0.12

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

88.3%

Original

4.9%

Replies

5.9%

Retweets

0.9%

Quotes

0.0%

Threads

0.3%

With Media

92.4%

With Links

47.6%

With #Tags

41.3%

With @Mentions

40.4%

With Emojis

271

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.06

Reply/Original Ratio

0.15

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

86.7%

Weekday Posts

13.3%

Weekend Posts

Top Hashtags

#zaragoza (277) #tiempozgz (218) #plenozgz (139) #pilar22 (119) #exposición (92) #debatezgz22 (44) #gobiernozgz (33) #volveremos (29) #zgzcultura (28) #violenciadegénero (27)

Most Mentioned

@auditoriozgz (72) @igualdadzgz (68) @zaragozaturismo (68) @zaragozadeporte (64) @etopia_ (59) @teatrozgz (58) @civicoszgz (54) @jorge_azcon (41) @museogargallo (40) @zgzbibliotecas (38)

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Content Strategy Analysis

Based on 3,245 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,864 (88%)
Replies 159 (5%)
Retweets 193 (6%)
Quote Tweets 29 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 193 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,245 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience consists of residents of Zaragoza and visitors interested in local news and events. The content is likely shared by community members, local businesses, and media outlets.

Below Average

Audience Quality

37.0%

Suspicion Index

58.2%

Low-Quality %

2

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

66.4%

Empty Bio

60.8%

<10 Tweets

3.8%

Mass Following (>2K)

0.0%

New (<90 days)

67.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

92.3%

No URL

50.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

4,001,104

Total Potential Reach

2

Median Follower Reach

19

75th Percentile Reach

2.3%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

23.7%

Creators

2,370 accounts

15.5%

Consumers

1,553 accounts

60.8%

Dormant

6,077 accounts

10

Verified Followers

0.1% of total

2.5%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Saragossa, Spain (460) Zaragoza, España (280) Zaragoza (198) España (107) Spain (68) zaragoza (35) Madrid, Comunidad de Madrid (34) Aragon, Spain (31) Madrid (17) Barcelona, Spain (15)

10

Verified Followers

0.1% of total

732

Protected Accounts

7.32% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@miguelhotero 1,932,121 Journalist Politics, Journalism, Leadership
@jorcervan 237,717 Writer Mythology, Self-discovery, Openness
@ChrisMattCook 114,489 Actor Acting, Drumming, Collecting
@RalphyOficial 99,655 Radio Director Music, Afro-Caribbean, Radio
@CarlosMaizOK 87,283 Entrepreneur Entrepreneur, Digital Communication, Bitcoin
@irenevalmore 75,722 Escritora Books, Classics, Writing
@LaScript 56,612 Podcaster cine, series, podcast
@GreenCogEU 38,135 - -
@SomosConama 36,552 - -
@locaperdidita 34,003 - -

Top Keywords in Follower Bios

zaragoza (216) vida (131) mundo (63) amante (59) gusta (59) musica (54) aragon (52) cuenta (50) siempre (50) social (47)

Top Hashtags in Follower Bios

#espan (6) #bitcoin (5) #zaragoza (5) #marketingdigital (4) #ia (3) #innovacio (3) #bienestar (3) #economi (3) #educacio (3) #sostenibilidad (3)

3,364

Followers With Bio

6,636

Followers Without Bio

33.64%

% With Bio

66.36%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,245 analyzed

2,301

Combined Engagement

1,612

Total Likes

689

Total Retweets

460

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

40%

With @Mentions

60%

With Links

Topical Analysis:

Local News Public Safety Cultural Events Community Engagement Emergency Updates

Key Insights & Takeaways

The account frequently shares event-related content, such as the Drone Light Show, which highlights festive and cultural activities. It also covers emergency situations, like rescue operations, indicating a focus on public safety and community support. The use of hashtags and links suggests an effort to increase visibility and encourage interaction with the content.

Strengths

  • + Established follower base of 102,134
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @zaragoza_es reveals an growing Twitter presence with 102,134 followers. The account demonstrates a content-creator strategy, averaging 12.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025