zavvi
Planet Pop Culture 🪐 Your one stop shop for officially licensed merchandise, collectables, steelbooks, pop culture and more! For order queries: @Zavvi_CS
72,336
Followers
371
Following
54,839
Tweets
46.7
Avg Engagement
489
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @zavvi's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-23
- Verification:Yes
- Location:Online
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:23.2
- Avg Retweets per Tweet:23.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,243 tweetsThe account maintains high engagement with an average of 1,913 likes and 1,909 retweets per tweet. Giveaways and promotions are key drivers of interaction.
23.2
Avg Likes/Tweet
23.6
Avg Retweets/Tweet
75,087
Total Likes
76,479
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
0
Median Retweets
12
75th Percentile
9,605
Top Tweet
0.65
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
62.6%
Original
32.7%
Replies
0.4%
Retweets
4.2%
Quotes
0.0%
Threads
0.4%
With Media
79.5%
With Links
54.1%
With #Tags
42.5%
With @Mentions
68.7%
With Emojis
171
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.52
Reply/Original Ratio
10.54
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
83.2%
Weekday Posts
16.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 13 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes Star Wars, Pokémon, and other pop culture enthusiasts. They are likely collectors and fans looking for exclusive merchandise and limited edition items.
Good
Audience Quality
19.9%
Suspicion Index
18.9%
Low-Quality %
110
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.9%
Empty Bio
9.1%
<10 Tweets
23.8%
Mass Following (>2K)
0.0%
New (<90 days)
40.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.3%
No URL
5.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
9,028,351
Total Potential Reach
110
Median Follower Reach
319
75th Percentile Reach
8.8%
>1K followers
0.9%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
79.7%
Creators
7,969 accounts
11.2%
Consumers
1,124 accounts
9.1%
Dormant
907 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
105
Verified Followers
1.05% of total
524
Protected Accounts
5.24% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ZachBoychuk | 826,374 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @NOH8Campaign | 798,724 | Activism | equality, bullying, discrimination |
| @ZimEye | 431,395 | Journalist | Zimbabwe, Africa, Journalism |
| @EvanKirstel | 348,928 | Tech Influencer | Tech, B2B, Social media |
| @idclrWorldPeace | 261,370 | Activist | Global peace, Power of intention, Art project |
| @ShitCoinBscGem | 249,034 | - | - |
| @ReddyGives | 197,835 | Giveaway Manager | Giveaways, Brand promotions, NFT/Crypto |
| @pokejungle | 157,305 | Pokemon Blogger | Pokémon, News, Merch |
| @madverse | 136,222 | Poet | poetry, Dada, Surrealism |
| @travisa850 | 131,611 | Cannabis Advocate | Cannabis, GreenLove, Travel |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,811
Followers With Bio
3,189
Followers Without Bio
68.11%
% With Bio
31.89%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed29,004
Combined Engagement
7,776
Total Likes
21,228
Total Retweets
5,801
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @netflix: Adventure strikes again! Millie Bobby Brown, Henry Cavill, and Helena Bonham Carter return in Enola Holmes 2 — where a mystery of historic proportions requires 2 Holmes to handle. #TUDUM https://t.co/6WWsNgwDvK
⚡ GIVEAWAY! ⚡ From a galaxy far far away… We’re giving you the chance to win a #LegoStarWars bundle to celebrate May the Fourth! 🌌 To enter: 💥 Like and retweet this post 💥 Tag your Padawan! 💥 Follow @zavvi and @LEGO_Group 18+/Closes 18/05 May the Fourth be with you! https://t
To celebrate the launch of #ObiWanKenobi We're giving away this amazing #StarWars Black Series First Order #Stormtrooper Helmet from @Hasbro! To enter... 💥 Like and RT this post 💥 Follow us and @Hasbro 💥 Tag your fellow Star Wars fan! 18+/closes 11/06 Good luck!✨ https://t
RT @netflix: Our family returns! The Witcher is back for Season 3 in Summer 2023 #TUDUM https://t.co/pV414YvRPI
Enter our intergalactic competition for a chance to win a LEGO® #StarWars #MillenniumFalcon UCS Set! To enter... 💥You MUST be following @Zavvi 💥Tag 3 friends 💥RT this post for an extra entry! Competition closes December 6th, 18+, int entries welcome GOOD LUCK! 💥 https://t.co
Key Insights & Takeaways
Giveaways are a major strategy for boosting engagement and follower growth. Collaborations with brands like Hasbro and LEGO enhance the appeal and credibility of promotions. Frequent use of hashtags and emojis helps to increase visibility and user interaction.
Strengths
- + Established follower base of 72,336
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @zavvi reveals an growing Twitter presence with 72,336 followers. The account demonstrates a content-creator strategy, averaging 46.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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