José Roberto de Toledo

José Roberto de Toledo

@zerotoledo

jornalista e podcaster - 35 anos sem praia - UOL

SP - Brasil https://noticias.uol.com.br/colunas/jose-roberto-de-toledo/ Joined 2009-05-21 Date of Analysis: Dec 16, 2025

135,232

Followers

3,448

Following

25,920

Tweets

211.9

Avg Engagement

1,204

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @zerotoledo's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-05-21
  • Verification:No
  • Location:SP - Brasil

Data Summary

  • Tweets Analyzed:3,201
  • Avg Likes per Tweet:161.7
  • Avg Retweets per Tweet:50.2
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,201 tweets

His tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The engagement is driven by controversial and timely topics that provoke discussion.

161.7

Avg Likes/Tweet

50.2

Avg Retweets/Tweet

517,659

Total Likes

160,598

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

21

Median Likes

4

Median Retweets

126

75th Percentile

19,848

Top Tweet

1.57

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Commentator

Adds perspective to others content

19.7%

Original

41.4%

Replies

13.9%

Retweets

25.0%

Quotes

0.0%

Threads

0.0%

With Media

43.4%

With Links

5.7%

With #Tags

61.0%

With @Mentions

0.6%

With Emojis

117

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.1

Reply/Original Ratio

1.8

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

84.7%

Weekday Posts

15.3%

Weekend Posts

Top Hashtags

#forodeteresina (78) #pandorapapers (11) #festpiaui2022 (9) #coronavirus (5) #coronavirusnobrasil (4) #panamapapers (3) #luznofimdaquarentena (3) #sqn (2) #186 (2) #167 (2)

Most Mentioned

@revistapiaui (642) @fernandobarros (351) @thais_bilenky (238) @malugaspar (139) @zerotoledo (104) @besteves (69) @folha (51) @radionovelo (49) @allandeabreu1 (41) @uol (40)

Want This Report as PDF?

We're building PDF export for these analytics reports. Register your interest to get early access.

Register Interest

Content Strategy Analysis

Based on 3,201 tweets

Content Type Distribution

Content Breakdown

Original Tweets 631 (20%)
Replies 1,326 (41%)
Retweets 445 (14%)
Quote Tweets 799 (25%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 445 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,201 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

His audience is primarily interested in politics, public health, and social justice, with a focus on Brazil's current issues. The audience is likely politically engaged and socially conscious.

Average

Audience Quality

22.1%

Suspicion Index

28.0%

Low-Quality %

46

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

42.7%

Empty Bio

20.0%

<10 Tweets

10.2%

Mass Following (>2K)

0.0%

New (<90 days)

49.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.3%

No URL

13.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

72,151,786

Total Potential Reach

46

Median Follower Reach

189

75th Percentile Reach

7.2%

>1K followers

0.8%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

62.3%

Creators

31,169 accounts

17.6%

Consumers

8,817 accounts

20.0%

Dormant

10,014 accounts

94

Verified Followers

0.19% of total

6.1%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

São Paulo, Brasil (1,465) Brasil (1,377) Sao Paulo, Brazil (1,240) São Paulo (947) Brazil (723) Rio de Janeiro, Brasil (623) Rio de Janeiro, Brazil (577) Rio de Janeiro (551) Brasília, Brasil (322) Belo Horizonte, Brasil (314)

218

Verified Followers

0.22% of total

12,186

Protected Accounts

12.07% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,218 Wrestler Wrestling, Motivation, Self-promotion
@SabrinaSato 11,224,443 TV Host sorriso, vida, alegria
@LulaOficial 7,761,216 Politician politics, worker's rights, social justice
@UOLNoticias 5,240,346 News Outlet política, economia, saúde
@10neto 3,882,860 Commentator Futebol, Comentarista, Esportes
@OCriador 3,047,713 Religious Leader Deus, Onipresente, Onisciente
@Haddad_Fernando 2,854,583 Professor Education, Politics, Presidency
@alokoficial 2,761,556 DJ Music, DJing, Entertainment
@BeatsByAssassin 2,261,061 Multitalented Actor, Director, Rapper
@GuilhermeBoulos 2,231,168 Activist Social Justice, Housing Rights, Activism

Top Keywords in Follower Bios

nao (4,547) jornalista (3,313) professor (2,167) politica (1,869) vida (1,640) aqui (1,409) sempre (1,284) brasil (1,246) direito (1,228) tudo (1,216)

Top Hashtags in Follower Bios

#forabolsonaro (207) #esquerdistasseguemesquerdistas (56) #lula2022 (51) #lulalivre (44) #lulapresidente (38) #elena (34) #rstats (30) #lula13 (26) #elenao (17) #lula (17)

56,296

Followers With Bio

44,697

Followers Without Bio

55.74%

% With Bio

44.26%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

Buy Follower Data

Export full follower list with profile details, bios, locations, and follower counts as CSV.

Buy Followers - from $15

Buy Tweet Data

Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.

Buy Tweets - from $15

Viral Tweets

Top 5 by likes+RTs from 3,201 analyzed

80,186

Combined Engagement

42,302

Total Likes

37,884

Total Retweets

16,037

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

40%

With @Mentions

20%

With Links

Topical Analysis:

Politics Public Health Social Justice Government Criticism Controversy

Key Insights & Takeaways

His content often targets political and health-related controversies, which drive engagement. He uses strong, provocative statements to highlight government failures and social issues. His audience is highly engaged, suggesting a deep interest in current events and criticism of authority.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 135,232
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @zerotoledo reveals an well-established Twitter presence with 135,232 followers. The account demonstrates a conversation-first approach, averaging 211.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Need Programmatic Access?

We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.

Register Interest for API Access

About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025