ZOWIE Esports North America
ZOWIE is a brand dedicated to the development of professional esports equipment.
98,348
Followers
734
Following
8,379
Tweets
10.9
Avg Engagement
181
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ZOWIEbyBenQUSA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-06-04
- Verification:No
- Location:United States
Data Summary
- Tweets Analyzed:3,185
- Avg Likes per Tweet:6.5
- Avg Retweets per Tweet:4.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,185 tweetsThe account has a moderate engagement rate with an average of 476 likes and 61 retweets per tweet. Verified accounts make up 1.9% of the followers, indicating a mix of brand advocates and general interest followers.
6.5
Avg Likes/Tweet
4.4
Avg Retweets/Tweet
20,718
Total Likes
13,907
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
8
75th Percentile
3,315
Top Tweet
0.11
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
19.7%
Original
56.4%
Replies
19.3%
Retweets
4.6%
Quotes
0.0%
Threads
0.3%
With Media
42.1%
With Links
16.3%
With #Tags
88.0%
With @Mentions
7.8%
With Emojis
159
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.87
Reply/Original Ratio
0.24
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.4%
Weekday Posts
17.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,185 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 615 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,185 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes esports professionals, gamers, and tech enthusiasts interested in high-performance equipment. The audience is likely engaged in competitive gaming and follows esports trends.
Average
Audience Quality
20.5%
Suspicion Index
21.1%
Low-Quality %
39
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.6%
Empty Bio
17.3%
<10 Tweets
9.3%
Mass Following (>2K)
0.0%
New (<90 days)
53.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
71.0%
No URL
10.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
34,134,033
Total Potential Reach
39
Median Follower Reach
168
75th Percentile Reach
6.5%
>1K followers
1.9%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
63.1%
Creators
6,310 accounts
19.6%
Consumers
1,963 accounts
17.3%
Dormant
1,727 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
187
Verified Followers
1.87% of total
810
Protected Accounts
8.1% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,092,979 | Wrestler | Wrestling, Motivation, Self-promotion |
| @FaZeBlaze | 1,755,068 | Gamer | gaming, esports, content creation |
| @CounterStrike | 1,740,017 | Gamer | Gaming, eSports, CS:GO |
| @TenZOfficial | 1,334,758 | Professional Gamer | VALORANT, Gaming, eSports |
| @JDaIey | 1,243,946 | - | - |
| @AimBizzle | 658,405 | Professional Gamer | Fortnite, Streaming, Gaming |
| @Jenfoxxxy | 558,515 | Entertainer | Singer, Model, Entrepreneur |
| @dapr | 422,262 | Professional Gamer | Valorant, Sentinels, MadySmacks |
| @DXRacer | 346,564 | Furniture | Gaming, Office Seating, Sit Better |
| @VividFN | 313,500 | Gamer | Gaming, Happiness, YouTube |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,844
Followers With Bio
3,156
Followers Without Bio
68.44%
% With Bio
31.56%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,185 analyzed6,493
Combined Engagement
2,935
Total Likes
3,558
Total Retweets
1,299
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
RT @PlayVALORANT: Ranked is live! https://t.co/C8oIGwZOO7
We're excited to partner with @brax1wnl. ZOWIE has been his choice of monitor over his entire career in CS:GO and we will continue to support him going forward with Valorant. https://t.co/j4fIv6hR5H
Our #XL2566K is designed with the PROs in mind. What settings do you customize before hoppin' into a match? @loud_aspas | @LOUDgg https://t.co/2W9nM5CoOO
It's Official! ZOWIE ZA-C Series Mice Are Available to Order! https://t.co/3EYy7K1Tuz
We are happy to announce the release of the EC-B series with the 3360 sensor. More useful information here: https://t.co/UrD4ttQHy4 https://t.co/mA6IpRvjJu
Key Insights & Takeaways
The account frequently partners with esports professionals, which helps build credibility and reach within the gaming community. Product launches are a key focus, with links provided for purchasing or more information. Engagement is driven by content that highlights ZOWIE's role in competitive gaming and its commitment to supporting players.
Strengths
- + Established follower base of 98,348
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ZOWIEbyBenQUSA reveals an growing Twitter presence with 98,348 followers. The account demonstrates a conversation-first approach, averaging 10.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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