Zoya Sheftalovich
Contributing editor @POLITICOeurope, editor of Brussels and London Playbooks. Based in Sydney, born in Ukraine.
78,907
Followers
6,517
Following
11,255
Tweets
2,252.2
Avg Engagement
1,487
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @zoyashef's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-10-28
- Verification:No
- Location:Sydney
Data Summary
- Tweets Analyzed:3,209
- Avg Likes per Tweet:623.7
- Avg Retweets per Tweet:1,628.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,209 tweetsZoyashef's tweets receive a high number of likes and retweets, showing strong audience interaction. The consistent engagement suggests a loyal and interested following.
623.7
Avg Likes/Tweet
1,628.5
Avg Retweets/Tweet
2,001,356
Total Likes
5,225,943
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
25
Median Retweets
951
75th Percentile
405,137
Top Tweet
28.54
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
12.0%
Original
38.4%
Replies
43.8%
Retweets
5.9%
Quotes
0.0%
Threads
1.4%
With Media
52.9%
With Links
8.7%
With #Tags
62.3%
With @Mentions
5.3%
With Emojis
198
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3.21
Reply/Original Ratio
0.13
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.9%
Weekday Posts
18.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,209 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,404 retweets (44% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,209 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersTheir audience is likely politically engaged individuals, policymakers, and those interested in European and Ukrainian affairs. The focus on political analysis suggests a professional and informed readership.
Average
Audience Quality
22.8%
Suspicion Index
20.9%
Low-Quality %
147
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.7%
Empty Bio
13.5%
<10 Tweets
30.8%
Mass Following (>2K)
0.0%
New (<90 days)
40.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.0%
No URL
9.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
41,398,925
Total Potential Reach
147
Median Follower Reach
634
75th Percentile Reach
18.6%
>1K followers
3.2%
>10K followers
0.8%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
73.9%
Creators
7,390 accounts
12.6%
Consumers
1,257 accounts
13.5%
Dormant
1,353 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
161
Verified Followers
1.61% of total
1,073
Protected Accounts
10.73% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,098,009 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,328,989 | Restaurateur | Food, Travel, Influencer |
| @donwinslow | 932,557 | Author | books, writing, reading |
| @NOH8Campaign | 800,223 | Activism | equality, bullying, discrimination |
| @NatashaBertrand | 783,488 | Reporter | White House, National Security, Reporting |
| @RALee85 | 643,047 | PhD Student | Russian defense policy, PhD student, USMC |
| @paulmasonnews | 620,518 | Journalist | History, Ideology, Resistance |
| @OccupyDemocrats | 559,486 | Political Activist | Progressive, Grassroots, Politics |
| @brhodes | 558,952 | Political Analyst | Foreign policy, Politics, Writing |
| @KostasVaxevanis | 536,414 | Journalist | journalism, activism, Greece |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,726
Followers With Bio
3,274
Followers Without Bio
67.26%
% With Bio
32.74%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,209 analyzed999,860
Combined Engagement
83,823
Total Likes
916,037
Total Retweets
199,972
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
20%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
RT @Schwarzenegger: I love the Russian people. That is why I have to tell you the truth. Please watch and share. https://t.co/6gyVRhgpFV
RT @warriors: Steve Kerr on today's tragic shooting in Uvalde, Texas. https://t.co/lsJ8RzPcmC
New Zelenskyy video. It's really strong. First, he addresses the "free people of a free Ukraine," in Ukrainian. Says it has ben another difficult day, but adds that we are "approaching peace for Ukraine." 1/17
RT @hackingbutlegal: This, out of #Ukraine, is 100% one of the most incredible videos I have ever seen. This Russian POW has the heart of a lion 🦁 https://t.co/KIx1rsN0CZ
RT @BenjaminRamm: During his inaugural address in 2019, Zelensky told lawmakers: “I do not want my picture in your offices: the President is not an icon, an idol or a portrait. Hang your kids' photos instead, and look at them each time you are making a decision.” https://t.co/fjs
Key Insights & Takeaways
Focus on Ukrainian political figures and events, particularly Zelenskyy's messages and updates Emphasis on geopolitical tensions and Russia's actions Regularly shares content that highlights current political developments and analysis
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 78,907
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @zoyashef reveals an exceptionally influential Twitter presence with 78,907 followers. The account demonstrates a conversation-first approach, averaging 2,252.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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