Zumiez 🌮
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170,432
Followers
842
Following
27,766
Tweets
67.0
Avg Engagement
445
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @zumiez's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-21
- Verification:No
- Location:Lynnwood, WA
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:53.5
- Avg Retweets per Tweet:13.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account has a high average number of likes and retweets, indicating strong audience interaction. The use of hashtags and links to online and in-store purchases boosts engagement.
53.5
Avg Likes/Tweet
13.5
Avg Retweets/Tweet
173,872
Total Likes
43,901
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
3
75th Percentile
73,873
Top Tweet
0.39
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
7.8%
Original
86.5%
Replies
3.4%
Retweets
2.3%
Quotes
0.0%
Threads
0.3%
With Media
26.1%
With Links
1.7%
With #Tags
91.4%
With @Mentions
21.2%
With Emojis
56
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
11.11
Reply/Original Ratio
0.69
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
96.0%
Weekday Posts
4.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 109 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes fashion-conscious consumers and fans of K-pop, particularly BTS enthusiasts. The audience is likely aged 15-35 and interested in trendy merchandise.
Average
Audience Quality
20.5%
Suspicion Index
25.9%
Low-Quality %
26
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.7%
Empty Bio
25.9%
<10 Tweets
6.9%
Mass Following (>2K)
0.0%
New (<90 days)
41.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.3%
No URL
16.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
77,232,710
Total Potential Reach
26
Median Follower Reach
129
75th Percentile Reach
3.5%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51.8%
Creators
25,897 accounts
22.3%
Consumers
11,140 accounts
25.9%
Dormant
12,963 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
241
Verified Followers
0.24% of total
12,842
Protected Accounts
12.72% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @MrBeast | 19,846,293 | YouTuber | Philanthropy, YouTube, Charity |
| @PostMalone | 7,011,362 | Musician | Music, Tattoos, Beer |
| @WORLDSTAR | 5,665,889 | Entertainment | hiphop, distribution, independent |
| @sapnap | 3,439,372 | YouTuber | Gaming, YouTube, Content creation |
| @KameronBennett | 1,820,128 | DJ | Music, DJing, Booking |
| @screamau | 1,549,916 | Singer | singer, composer, NFTs |
| @TwitterBusiness | 1,352,965 | - | - |
| @soledadobrien | 1,317,665 | Journalist | working, mom, journalist |
| @kio_cyr | 1,146,657 | Influencer | Fashion, Travel, Photography |
| @VIZMedia | 1,065,966 | Anime/Manga Publisher | Anime, Manga, Club |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
63,806
Followers With Bio
37,191
Followers Without Bio
63.18%
% With Bio
36.82%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed163,675
Combined Engagement
131,094
Total Likes
32,581
Total Retweets
32,735
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
2/25💜 #BTS #BTS_THEMED_MERCH https://t.co/5JS6tsSJbl
💜BTS THEMED MERCH IS NOW AVAILABLE ONLINE AT https://t.co/avXnVfTKPE AND IN SELECT ZUMIEZ LOCATIONS💜 @bts_bighit hoodies, tees, figurines, keychains, and more👀 #BTS #BTS_THEMED_MERCH https://t.co/pZTfXcwmXI
💜MARK YOUR CALENDARS FOR 2/25💜 + BTS Themed Merch drops on https://t.co/46W2RWHEfh THIS FRIDAY @ 6am PST//9am EST + Also available at the select Zumiez store locations listed below (mall hours vary by location) @bts_bighit #BTS #BTS_THEMED_MERCH https://t.co/OhwtUFHh2M
CHECK IT👀✨💜 BTS Themed Merch is now available at https://t.co/avXnVfTKPE and in select Zumiez store locations🤩 #BTS #bts_themed_merch https://t.co/w0tL8YXE16
RT @kourtrob: “I think your cat has the zumiez again” https://t.co/7HpHZDFuGv
Key Insights & Takeaways
The account heavily promotes BTS-themed merchandise, which drives both online and in-store traffic. Collaborations with popular K-pop groups like BTS are a key driver of engagement and follower interest. The use of emojis and visual content enhances the appeal and shareability of tweets.
Strengths
- + Established follower base of 170,432
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @zumiez reveals an growing Twitter presence with 170,432 followers. The account demonstrates a conversation-first approach, averaging 67.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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