Zynga
Updates from @Zynga, the leading developer of the world’s most popular social games!
406,093
Followers
1,247
Following
4,884
Tweets
31.9
Avg Engagement
2,489
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @zynga's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-04
- Verification:No
- Location:San Mateo, CA
Data Summary
- Tweets Analyzed:3,239
- Avg Likes per Tweet:4.7
- Avg Retweets per Tweet:27.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,239 tweetsZynga's tweets receive an average of 247 likes and 160 retweets, indicating a moderate level of engagement. The content is well-received and shared by the audience.
4.7
Avg Likes/Tweet
27.2
Avg Retweets/Tweet
15,208
Total Likes
88,091
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
10
75th Percentile
20,371
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
61.5%
Original
6.3%
Replies
29.3%
Retweets
2.9%
Quotes
0.0%
Threads
0.3%
With Media
78.8%
With Links
49.2%
With #Tags
80.4%
With @Mentions
27.7%
With Emojis
163
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.1
Reply/Original Ratio
0.1
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95.4%
Weekday Posts
4.6%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,239 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 949 retweets (29% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,239 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of gamers and industry professionals interested in social gaming and new game releases. They are likely to be interested in updates about Zynga's portfolio and upcoming events.
Average
Audience Quality
31.5%
Suspicion Index
43.5%
Low-Quality %
6
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
56.0%
Empty Bio
45.3%
<10 Tweets
9.0%
Mass Following (>2K)
0.0%
New (<90 days)
58.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.7%
No URL
31.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
56,656,473
Total Potential Reach
6
Median Follower Reach
56
75th Percentile Reach
3.9%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
32.8%
Creators
16,384 accounts
21.9%
Consumers
10,973 accounts
45.3%
Dormant
22,643 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
553
Verified Followers
0.55% of total
9,926
Protected Accounts
9.83% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,104,418 | Wrestler | Wrestling, Motivation, Self-promotion |
| @kevinjonas | 5,128,801 | Musician | Family, Music, Guitar |
| @YouTubeGaming | 2,092,181 | Gaming | Gaming, Community, Leveling Up |
| @etnow | 1,941,740 | Entertainment | Entertainment, ET, News |
| @2K | 1,829,919 | Video Games | Gaming, Sports, Entertainment |
| @KameronBennett | 1,812,981 | DJ | Music, DJing, Booking |
| @soledadobrien | 1,318,501 | Journalist | working, mom, journalist |
| @greggrunberg | 1,191,204 | Actor | ACTOR, WRITER, BANDS |
| @CSRRacing | 1,153,115 | Gaming | Racing, Gaming, Mobile |
| @mrvincecarter15 | 1,079,174 | Sports Analyst | Basketball, Analysis, Podcast |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
35,179
Followers With Bio
65,820
Followers Without Bio
34.83%
% With Bio
65.17%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,239 analyzed61,464
Combined Engagement
1,197
Total Likes
60,267
Total Retweets
12,293
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @zaynmalik: New avatar customizations are coming, and here’s a sneak peek; What do you think? Looks like me? Join me in playing @HPPuzzl…
RT @zaynmalik: The New @HPPuzzlesSpells game is sick! Check it out #HarryPotter #PuzzlesandSpells #Sponsored https://t.co/Wc6jJaG166
RT @zaynmalik: I ended up dying my hair for the 7 batrillionth time and so did my avatar. My avatar customisations are now live for all pla…
RT @markpinc: Tomorrow, Zynga shuts down FarmVille on Facebook after 11 years. I wanted to share the story of how we created it and why it…
Zynga enters agreement to acquire Istanbul-based @PeakCom, bringing Toon Blast and Toy Blast to portfolio of Forever Franchises: https://t.co/g7JygRtmi1 https://t.co/ETMuWa7x5F
Key Insights & Takeaways
Zynga frequently announces acquisitions, highlighting its strategy of expanding its game portfolio through strategic purchases. The account emphasizes new events and limited-time promotions, aiming to keep the audience engaged and excited. There is a focus on promoting specific games and franchises, such as Toon Blast and Toy Blast, to maintain brand visibility.
Strengths
- + Established follower base of 406,093
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @zynga reveals an growing Twitter presence with 406,093 followers. The account demonstrates a content-creator strategy, averaging 31.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access