American Library Association

American Library Association

@ALALibrary

Updates from the American Library Association (ALA) and libraries in general, authored by ALA staff. Contact us: [email protected]

Chicago, IL https://www.ala.org/ Joined 2009-02-24 Date of Analysis: Dec 16, 2025

231,924

Followers

4,071

Following

31,337

Tweets

48.1

Avg Engagement

3,845

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ALALibrary's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-24
  • Verification:No
  • Location:Chicago, IL

Data Summary

  • Tweets Analyzed:3,238
  • Avg Likes per Tweet:21.4
  • Avg Retweets per Tweet:26.7
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,238 tweets

The account has a moderate engagement rate with an average of 1,056 likes and 372 retweets per tweet. The content often sparks discussions around censorship and library rights.

21.4

Avg Likes/Tweet

26.7

Avg Retweets/Tweet

69,434

Total Likes

86,407

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

7

Median Likes

6

Median Retweets

34

75th Percentile

13,883

Top Tweet

0.21

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

52.4%

Original

12.9%

Replies

24.6%

Retweets

10.0%

Quotes

0.0%

Threads

0.3%

With Media

62.6%

With Links

65.7%

With #Tags

58.6%

With @Mentions

8.8%

With Emojis

197

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.25

Reply/Original Ratio

0.41

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

77.9%

Weekday Posts

22.1%

Weekend Posts

Top Hashtags

#liblearnx (335) #liblearnx23 (269) #uniteagainstbookbans (259) #alaac22 (204) #alaac23 (137) #alayma (124) #ala_carnegie (118) #freadom (116) #bannedbooksweek (92) #intellectualfreedom (90)

Most Mentioned

@oif (148) @alalibrary (103) @ala_booklist (90) @uabookbans (89) @votepattywong (88) @lessa4libraries (86) @traciedhall1 (72) @libcomix (67) @librarypolicy (48) @prhlibrary (47)

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Content Strategy Analysis

Based on 3,238 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,697 (52%)
Replies 419 (13%)
Retweets 797 (25%)
Quote Tweets 325 (10%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 797 retweets (25% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,238 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes library professionals, educators, and book lovers. It also reaches out to the general public interested in library services and advocacy.

Average

Audience Quality

24.3%

Suspicion Index

25.2%

Low-Quality %

31

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

27.5%

Empty Bio

32.8%

<10 Tweets

14.4%

Mass Following (>2K)

0.0%

New (<90 days)

48.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

77.6%

No URL

22.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

62,752,526

Total Potential Reach

31

Median Follower Reach

204

75th Percentile Reach

8.7%

>1K followers

1.1%

>10K followers

0.3%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

47.3%

Creators

23,672 accounts

19.9%

Consumers

9,929 accounts

32.8%

Dormant

16,399 accounts

280

Verified Followers

0.56% of total

13.5%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (500) Washington, DC (254) Chicago, IL (250) Los Angeles, CA (214) New York, NY (203) California, USA (163) USA (142) New York, USA (125) Houston, TX (123) Austin, TX (116)

413

Verified Followers

0.41% of total

9,513

Protected Accounts

9.42% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,289 Wrestler Wrestling, Motivation, Self-promotion
@jaketapper 3,162,708 Journalist News, Politics, Journalism
@DanRather 2,700,989 Journalist Journalism, storytelling, reading
@nypl 2,468,536 Library education, knowledge, community
@zlj517 1,985,326 Spokesman Geopolitics, Diplomacy, Communication
@SebGorka 1,340,409 Political Commentator Politics, National Security, Media
@SinghLions 1,334,246 Restaurateur Food, Travel, Influencer
@penguinrandom 1,270,972 Publisher books, reading, publishing
@AyannaPressley 1,050,265 Politician politics, activism, representation
@AlecBaldwin 1,006,970 Philanthropist arts, artists, support

Top Keywords in Follower Bios

librarian (6,474) library (5,363) books (3,979) teacher (3,851) sheher (3,724) school (3,539) writer (3,282) book (3,208) love (3,144) mom (2,991)

Top Hashtags in Follower Bios

#scbwi (310) #blm (196) #kidlit (193) #blacklivesmatter (166) #amwriting (147) #writingcommunity (134) #writer (130) #author (112) #12x12pb (107) #resist (98)

71,824

Followers With Bio

29,171

Followers Without Bio

71.12%

% With Bio

28.88%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,238 analyzed

40,358

Combined Engagement

2,407

Total Likes

37,951

Total Retweets

8,072

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

80%

With @Mentions

20%

With Links

Topical Analysis:

Library Advocacy Book Censorship Free Access To Information Ala Events Librarian Roles Public Education

Key Insights & Takeaways

The account frequently addresses issues of book censorship and defends the right to read, reflecting strong public interest in these topics. It leverages notable figures like Dolly Parton to highlight the importance of libraries and reading. The use of hashtags like #FReadom indicates a focus on advocacy and community engagement.

Strengths

  • + Established follower base of 231,924
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ALALibrary reveals an growing Twitter presence with 231,924 followers. The account demonstrates a content-creator strategy, averaging 48.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025