Amy Edmondson

Amy Edmondson

@AmyCEdmondson

Prof @ Harvard Biz. Author #RightKindOfWrong. Per @Thinkers50, I'm the #1 management thinker in the 🌎 (I know, I don't quite believe it myself)

Boston https://amycedmondson.com/ Joined 2011-03-30 Date of Analysis: Dec 16, 2025

59,011

Followers

2,788

Following

7,423

Tweets

72.1

Avg Engagement

803

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @AmyCEdmondson's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2011-03-30
  • Verification:No
  • Location:Boston

Data Summary

  • Tweets Analyzed:3,246
  • Avg Likes per Tweet:24.1
  • Avg Retweets per Tweet:48.0
  • Followers Analyzed:9,998

Engagement Analysis

Based on 3,246 tweets

Her tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The engagement reflects her influence and the relevance of her content in the business and leadership space.

24.1

Avg Likes/Tweet

48.0

Avg Retweets/Tweet

78,183

Total Likes

155,700

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

6

Median Likes

1

Median Retweets

33

75th Percentile

29,298

Top Tweet

1.22

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Commentator

Adds perspective to others content

19.4%

Original

42.1%

Replies

10.1%

Retweets

28.3%

Quotes

0.0%

Threads

0.2%

With Media

54.4%

With Links

24.7%

With #Tags

70.5%

With @Mentions

4.5%

With Emojis

133

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.17

Reply/Original Ratio

2.8

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

77.7%

Weekday Posts

22.3%

Weekend Posts

Top Hashtags

#psychologicalsafety (317) #leadership (64) #intelligentfailure (32) #rightkindofwrong (27) #speakingup (21) #speakup (18) #teaming (16) #leaders (15) #thefearlessorganization (12) #fearlessorganization (10)

Most Mentioned

@workfearlessly (177) @work_matters (145) @amycedmondson (113) @drtcp (100) @tom_geraghty (70) @rgmcgrath (60) @tom_peters (56) @harvardbiz (48) @harvardhbs (47) @kimballscott (45)

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Content Strategy Analysis

Based on 3,246 tweets

Content Type Distribution

Content Breakdown

Original Tweets 631 (19%)
Replies 1,367 (42%)
Retweets 328 (10%)
Quote Tweets 920 (28%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 328 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,246 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,998 followers

Her followers likely include business professionals, managers, and students interested in leadership and organizational behavior. They are drawn to her insights on psychological safety and real-world leadership examples.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

62

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

76.9%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

12,055,502

Total Potential Reach

62

Median Follower Reach

268

75th Percentile Reach

9.5%

>1K followers

1.5%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

9,998 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (74) India (60) United States (59) London (52) United Kingdom (43) Lagos, Nigeria (42) New York, NY (39) Nigeria (38) Boston, MA (37) New York, USA (35)

0

Verified Followers

0.0% of total

942

Protected Accounts

9.42% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@Ricamconsult 1,511,976 Economista Economia, Humor, Influência
@NOH8Campaign 799,401 Activism equality, bullying, discrimination
@Ali_alalshikh 311,284 Consultant Startups, Bold Investments, Angel Investing
@spencerrayner 264,327 Digital Marketer Cryptocurrency, Education, Health & Wellness
@williamtincup 248,795 HR Influencer HR, Technology, Recruiting
@danbharris 203,945 Author Meditation, Mindfulness, Cats
@emollick 163,226 Professor innovation, entrepreneurship, games
@AliRaja_MD 152,274 Emergency Physician Emergency Medicine, Teaching, Leadership
@Octopusintell 142,909 Competitive Intelligence Competitive Intelligence, Certainty, Advantage
@VoteGloriaJ 141,509 - -

Top Keywords in Follower Bios

business (331) views (329) coach (240) health (226) life (220) leadership (215) consultant (170) management (164) love (163) director (156)

Top Hashtags in Follower Bios

#ai (21) #leadership (20) #innovation (16) #marketing (14) #business (14) #mentalhealth (12) #hr (11) #crypto (11) #entrepreneurship (11) #meded (10)

6,498

Followers With Bio

3,502

Followers Without Bio

64.98%

% With Bio

35.02%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,246 analyzed

91,195

Combined Engagement

0

Total Likes

91,195

Total Retweets

18,239

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

20%

With Links

Topical Analysis:

Leadership Psychological Safety Organizational Behavior Management Theory Real-World Examples

Key Insights & Takeaways

Amy emphasizes the importance of psychological safety in fostering innovation and accountability. She highlights real-world leadership examples, such as President Zelensky, to illustrate effective leadership traits. She challenges common misconceptions about psychological safety, clarifying it does not mean lowering standards or avoiding accountability.

Strengths

  • + Established follower base of 59,011
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @AmyCEdmondson reveals an growing Twitter presence with 59,011 followers. The account demonstrates a conversation-first approach, averaging 72.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025