ARRAY
Founded by filmmaker Ava DuVernay in 2010.
72,518
Followers
6,097
Following
38,813
Tweets
52.9
Avg Engagement
748
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ARRAYNow's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-05-01
- Verification:No
- Location:Los Angeles, CA
Data Summary
- Tweets Analyzed:3,218
- Avg Likes per Tweet:18.8
- Avg Retweets per Tweet:34.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,218 tweetsThe account has an average of 1,311 likes and 198 retweets per tweet, indicating a moderately engaged audience. The verified user base is around 1.5%, suggesting a mix of public figures and general followers.
18.8
Avg Likes/Tweet
34.1
Avg Retweets/Tweet
60,544
Total Likes
109,671
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
5
Median Retweets
32
75th Percentile
6,468
Top Tweet
0.73
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
31.9%
Original
16.3%
Replies
45.3%
Retweets
6.5%
Quotes
0.0%
Threads
0.8%
With Media
75.1%
With Links
66.9%
With #Tags
72.2%
With @Mentions
23.3%
With Emojis
155
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.51
Reply/Original Ratio
0.14
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
80.3%
Weekday Posts
19.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,218 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,458 retweets (45% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,218 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience primarily consists of fans and followers of Ava DuVernay, likely including individuals interested in film, media, and social justice. The audience is engaged with content that highlights her career milestones and personal achievements.
Good
Audience Quality
17.5%
Suspicion Index
13.6%
Low-Quality %
171
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
20.0%
Empty Bio
11.4%
<10 Tweets
24.4%
Mass Following (>2K)
0.0%
New (<90 days)
32.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
61.8%
No URL
7.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
117,407,002
Total Potential Reach
171
Median Follower Reach
638
75th Percentile Reach
18.0%
>1K followers
3.3%
>10K followers
1.1%
>50K followers
0.7%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
75.3%
Creators
7,531 accounts
13.3%
Consumers
1,332 accounts
11.4%
Dormant
1,137 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
152
Verified Followers
1.52% of total
1,031
Protected Accounts
10.31% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jimmyfallon | 50,528,951 | Comedian | Comedy, TV, Music |
| @JohnCena | 14,096,682 | Wrestler | Wrestling, Motivation, Self-promotion |
| @IAMQUEENLATIFAH | 7,975,989 | Entertainer | Actor, Rapper, Producer |
| @THR | 3,451,327 | Entertainment News | Entertainment, News, Reviews |
| @levarburton | 2,179,240 | Actor | Kunta, Geordi, Reading Rainbow |
| @Nick_Offerman | 1,782,923 | Actor | comedy, woodworking, art |
| @michaelb4jordan | 1,481,478 | Actor | Movies, Fitness, Activism |
| @goldenglobes | 1,448,937 | Awards Show | Movies, Television, Awards |
| @SinghLions | 1,328,793 | Restaurateur | Food, Travel, Influencer |
| @RexChapman | 1,252,758 | Commentator | Basketball, Horse racing, Commentary |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,002
Followers With Bio
1,998
Followers Without Bio
80.02%
% With Bio
19.98%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,218 analyzed23,843
Combined Engagement
3,088
Total Likes
20,755
Total Retweets
4,769
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @BiancaLawson: ♥️ https://t.co/OdWDS95kxm
RT @fine__winebb: "stop crying it's just a movie" The Movie: https://t.co/uIEHQxTCOL
RT @Kaepernick7: “To the underestimated, the overlooked and the outcast, Trust Your Power!” #ColininBlackandWhite
RT @ava: A day of generational mourning for some. A day of gratitude for others. A day of loneliness for some. A day to gather for others. A day that stirs grief, loss and lack for some. A day that celebrates life for others. And so it is. Respect to all. Bravery and blessings to
Congratulations to our leader @ava who has been named one of The World’s Most Powerful Women of 2021 by @forbes! https://t.co/SnG8FGAGCL
Key Insights & Takeaways
The account frequently celebrates Ava DuVernay's career milestones and public recognitions. It shares media content such as images and articles related to her work and personal life. The content is highly focused on promoting her achievements and maintaining a positive public image.
Strengths
- + Established follower base of 72,518
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ARRAYNow reveals an growing Twitter presence with 72,518 followers. The account demonstrates a content-creator strategy, averaging 52.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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