Bankinter

Bankinter

@Bankinter

Te ayudamos a tomar las mejores decisiones financieras. Visítanos en: https://bankinter.com/blog Atención al Cliente:lunes a viernes de 9 a 20:00 h (exc. festivos)

España https://www.bankinter.com/ Joined 2009-10-29 Date of Analysis: Dec 16, 2025

60,305

Followers

1,825

Following

73,003

Tweets

1.3

Avg Engagement

670

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Bankinter's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-10-29
  • Verification:Yes
  • Location:España

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:0.9
  • Avg Retweets per Tweet:0.4
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,249 tweets

The average engagement per tweet is moderate, with 57 likes and 10 retweets, indicating a steady but not high level of interaction.

0.9

Avg Likes/Tweet

0.4

Avg Retweets/Tweet

2,975

Total Likes

1,153

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

1

75th Percentile

148

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

24.8%

Original

72.2%

Replies

2.5%

Retweets

0.5%

Quotes

0.0%

Threads

0.0%

With Media

49.3%

With Links

20.4%

With #Tags

69.2%

With @Mentions

14.5%

With Emojis

201

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.91

Reply/Original Ratio

0.2

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

97.4%

Weekday Posts

2.6%

Weekend Posts

Top Hashtags

#podcast (132) #implicadosysolidarios (57) #128071 (21) #juntabkt (19) #viipremioseconomíasostenible (16) #ddgijón (15) #ddleon (13) #ddburgos (13) #inversión (12) #8220 (11)

Most Mentioned

@ivoox (199) @ramonforcada (74) @bankinter (70) @bankintercard (63) @policia (51) @morningstares (23) @sevillajordi (18) @fundacionbkt (15) @consumidores (15) @evobanco (13)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 807 (25%)
Replies 2,345 (72%)
Retweets 81 (2%)
Quote Tweets 16 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 81 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience is primarily interested in financial decisions and banking services, with a focus on customer support and company reputation.

Good

Audience Quality

19.3%

Suspicion Index

26.6%

Low-Quality %

71

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

44.3%

Empty Bio

14.4%

<10 Tweets

12.7%

Mass Following (>2K)

0.0%

New (<90 days)

37.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.4%

No URL

9.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

9,562,285

Total Potential Reach

71

Median Follower Reach

241

75th Percentile Reach

7.2%

>1K followers

0.9%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

67.4%

Creators

6,737 accounts

18.2%

Consumers

1,818 accounts

14.4%

Dormant

1,445 accounts

41

Verified Followers

0.41% of total

6.4%

Professional Bios

founder, dev, analyst, etc.

0.15

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Madrid (317) España (285) Madrid, Comunidad de Madrid (266) Spain (142) Barcelona (104) Madrid, Spain (97) Madrid, España (82) Valencia, España (60) Barcelona, España (56) Barcelona, Spain (54)

41

Verified Followers

0.41% of total

1,182

Protected Accounts

11.82% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@Los40 1,573,759 Music Media Music, Community, Spain
@HayQueSaberlo 1,429,631 Educational Learning, Information, Knowledge
@dlacalle 362,923 Economist Economics, Finance, Teaching
@carlosceldran 204,238 Tour guide history, art, activism
@maxpradera 166,352 Journalist radio, television, writing
@Palop1 156,378 Coach Football, Coaching, Entrepreneurship
@GillianMcKeith 111,951 Nutritionist Nutrition, Health, Author
@JuEndrino 105,918 Influencer viajar, moda, @bcntb
@MuseoMIDE 105,090 Museum Economía, Finanzas, Desarrollo Sustentable
@Buenapublicidad 103,876 Digital Marketer Digital Marketing, Blogging, Creativity

Top Keywords in Follower Bios

vida (275) mundo (149) amante (124) madrid (116) marketing (115) mejor (112) siempre (108) digital (101) ingeniero (95) espana (92)

Top Hashtags in Follower Bios

#marketing (26) #comunicacio (20) #sostenibilidad (15) #finanzas (13) #bitcoin (13) #tecnologi (10) #rse (9) #innovacio (9) #ai (8) #btc (7)

5,573

Followers With Bio

4,427

Followers Without Bio

55.73%

% With Bio

44.27%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

443

Combined Engagement

398

Total Likes

45

Total Retweets

89

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

80%

With @Mentions

60%

With Links

Topical Analysis:

Financial Advice Customer Service Company Reputation Employee Satisfaction Media Engagement
Bankinter
@Bankinter

@AndreasSteno @MorningstarES Esos datos son erróneos. Si veis el informe oficial 2022 https://t.co/Fz5xHYD3fE (pag. 39 y 199), comprobaréis que ese epígrafe es "Deudores con garantía real". Es decir, todos los préstamos con garantía hipotecaria, principalmente nuestros 34.000M d

2023-03-26
Retweets: 24 Likes: 124 Engagement: 148
Bankinter
@Bankinter

🧡 Bankinter vuelve a ser certificada un año más -y ya van 16 consecutivos- como una compañía Top Employers España, es decir, como una de las mejores empresas para trabajar en nuestro país. Descubre todos los detalles en 👇👇👇 https://t.co/BxjmLGBngO

2023-02-15
Retweets: 6 Likes: 75 Engagement: 81
Bankinter
@Bankinter

@AndreasSteno @MorningstarES Es un error grave incluirlo en un informe como "mercado inmobiliario comercial" (oficinas, locales comerciales, etc...). Recomendamos realizar textos con datos obtenidos de fuentes oficiales. Un saludo

2023-03-26
Retweets: 3 Likes: 75 Engagement: 78
Bankinter
@Bankinter

SORTEO | ¡Seguimos con el #DíadelCommunityManager de @Bizum_Es ! ¿Ya sabes cuál es nuestro tweet? 🧡 ¡Participa! Sorteamos un Kindle valorado en más de 100€ entre todos los que acertéis 😘 #BizumQuiénEsQuién https://t.co/XUfSTbNCq9

2023-01-24
Retweets: 6 Likes: 66 Engagement: 72
Bankinter
@Bankinter

@AndreasSteno @MorningstarES Thank you for the amendment. Yes, of course, we will also report this error to the platform in question. In order to provide comprehensive information, we recommend referring to data published by the companies themselves or regulators such as the CNMV

2023-03-26
Retweets: 6 Likes: 58 Engagement: 64

Key Insights & Takeaways

The account frequently interacts with financial experts and media outlets, which suggests a strategic effort to build credibility and influence. It emphasizes customer service hours and contact information, indicating a focus on accessibility and support. The account also highlights company achievements, such as Top Employers España certification, to reinforce its reputation and employee satisfaction.

Strengths

  • + Established follower base of 60,305
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Bankinter reveals an growing Twitter presence with 60,305 followers. The account demonstrates a conversation-first approach, averaging 1.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025