BBC Trending
In depth reporting about the world of social media. Listen to our podcast: https://www.bbc.co.uk/programmes/p01…
236,016
Followers
15,326
Following
4,357
Tweets
85.9
Avg Engagement
2,177
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BBCtrending's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2013-07-02
- Verification:Yes
- Location:London
Data Summary
- Tweets Analyzed:3,222
- Avg Likes per Tweet:9.4
- Avg Retweets per Tweet:76.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,222 tweetsThe account maintains a steady level of engagement with its followers, indicating a loyal and interested audience. The average likes and retweets suggest a moderate to high level of interaction with its content.
9.4
Avg Likes/Tweet
76.5
Avg Retweets/Tweet
30,273
Total Likes
246,642
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
4
Median Retweets
17
75th Percentile
48,580
Top Tweet
0.36
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
58.7%
Original
6.0%
Replies
34.8%
Retweets
0.6%
Quotes
0.0%
Threads
1.7%
With Media
69.4%
With Links
16.4%
With #Tags
56.7%
With @Mentions
17.2%
With Emojis
131
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.1
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.3%
Weekday Posts
9.7%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,222 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,121 retweets (35% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,222 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely interested in social media trends, viral content, and digital culture. They are likely active users of platforms like YouTube, Instagram, and Twitter.
Average
Audience Quality
28.5%
Suspicion Index
30.1%
Low-Quality %
20
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.0%
Empty Bio
33.6%
<10 Tweets
13.7%
Mass Following (>2K)
0.0%
New (<90 days)
62.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.3%
No URL
21.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
71,006,685
Total Potential Reach
20
Median Follower Reach
103
75th Percentile Reach
5.2%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
40.1%
Creators
20,027 accounts
26.4%
Consumers
13,180 accounts
33.6%
Dormant
16,793 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
412
Verified Followers
0.41% of total
13,342
Protected Accounts
13.21% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,459 | Wrestler | Wrestling, Motivation, Self-promotion |
| @wossy | 4,890,089 | TV Presenter | self-indulgent, Instagram, life |
| @RailaOdinga | 4,274,999 | Politician | Politics, Infrastructure, Africa |
| @paulwesley | 4,155,942 | Actor | acting, directing, sustainability |
| @dw_arabic | 3,515,291 | News Coverage | Politics, Social issues, Sports |
| @frankieboyle | 2,690,054 | Comedian | Comedy, Residency, Glasgow |
| @banuguven | 2,523,267 | Journalist | News, Journalism, YouTube |
| @Thando_Thabethe | 2,514,069 | Actress | Actress, Radio, Bookings |
| @TomiLahren | 2,359,631 | Commentator | Faith, Family, Freedom |
| @news7tamil | 2,231,842 | News Channel | Politics, International Affairs, Sports |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
60,978
Followers With Bio
40,016
Followers Without Bio
60.38%
% With Bio
39.62%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,222 analyzed145,318
Combined Engagement
0
Total Likes
145,318
Total Retweets
29,064
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @BBCAfrica: THREAD In July 2018, a horrifying video began to circulate on social media. 2 women & 2 young children are led away by a…
RT @BBCPolitics: “It is not too late. We have an interview prepared. Oven-ready, as Mr Johnson likes to say” Andrew Neil issues a challeng…
RT @BBCBreaking: Prince Philip, Queen Elizabeth II's husband, has died aged 99, Buckingham Palace has announced https://t.co/8doWZ8fVmp
RT @Shayan86: Lots of videos and images alleging to show Russian attacks on Ukrainian towns and cities going viral on social media already.…
RT @BBCWorld: Professor Robert Kelly speaks to us again - now we can officially meet his wife & children 😉 https://t.co/SmwRdyPOd7 #BBCDa…
Key Insights & Takeaways
The account frequently highlights viral videos and controversies, indicating a focus on trending topics. It covers a range of social media platforms, including YouTube, Instagram, and Twitter, showing broad interest in digital culture. The inclusion of both positive and negative events suggests an effort to provide balanced and comprehensive reporting.
Strengths
- + Established follower base of 236,016
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BBCtrending reveals an growing Twitter presence with 236,016 followers. The account demonstrates a content-creator strategy, averaging 85.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access