Beverley Callard

Beverley Callard

@Beverleycallard

Personal Management @melanieblakeuk @ABA_Agent Voiceover @damngoodvoices

Joined 2011-09-16 Date of Analysis: Dec 16, 2025

110,342

Followers

858

Following

16,766

Tweets

185.7

Avg Engagement

159

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Beverleycallard's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2011-09-16
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,172
  • Avg Likes per Tweet:102.2
  • Avg Retweets per Tweet:83.4
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,172 tweets

Her tweets receive moderate engagement, with an average of 4,139 likes and 95 retweets, suggesting a loyal but not highly interactive audience.

102.2

Avg Likes/Tweet

83.4

Avg Retweets/Tweet

324,337

Total Likes

264,654

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

4

Median Likes

2

Median Retweets

94

75th Percentile

69,971

Top Tweet

1.68

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

28.2%

Original

21.6%

Replies

31.6%

Retweets

18.7%

Quotes

0.0%

Threads

0.5%

With Media

58.7%

With Links

22.1%

With #Tags

65.4%

With @Mentions

21.5%

With Emojis

109

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.77

Reply/Original Ratio

0.59

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

69.5%

Weekday Posts

30.5%

Weekend Posts

Top Hashtags

#imaceleb (83) #teambev (52) #strictly (41) #thethundergirls (37) #imacelebrity (31) #newarknewark (30) #mentalhealth (27) #corrie (25) #timetotalk (17) #destinationwedding (15)

Most Mentioned

@beverleycallard (359) @itvcorrie (136) @jonmmac (113) @imacelebrity (86) @mindcharity (85) @melanieblakeuk (73) @rockyhorroruk (71) @thethundergirls (65) @jordannorth1 (62) @timetochange (50)

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Content Strategy Analysis

Based on 3,172 tweets

Content Type Distribution

Content Breakdown

Original Tweets 893 (28%)
Replies 684 (22%)
Retweets 1,002 (32%)
Quote Tweets 593 (19%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,002 retweets (32% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,172 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

Her audience likely includes industry professionals, voiceover artists, and individuals interested in personal stories and updates.

Average

Audience Quality

31.1%

Suspicion Index

38.5%

Low-Quality %

24

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

54.1%

Empty Bio

33.9%

<10 Tweets

12.9%

Mass Following (>2K)

0.0%

New (<90 days)

67.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

93.5%

No URL

22.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

5,965,635

Total Potential Reach

24

Median Follower Reach

99

75th Percentile Reach

3.8%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

40.9%

Creators

4,092 accounts

25.2%

Consumers

2,518 accounts

33.9%

Dormant

3,390 accounts

41

Verified Followers

0.41% of total

3.8%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

England, United Kingdom (188) United Kingdom (152) London, England (102) Manchester, England (77) North West, England (58) Scotland, United Kingdom (51) Liverpool, England (48) London (42) UK (41) Wales, United Kingdom (41)

41

Verified Followers

0.41% of total

1,111

Protected Accounts

11.11% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@RonJichardson 855,657 Comedian Comedy, Photography, Tour
@tarastrong 449,770 Voice Actress Animation, Voice Acting, Superheroes
@mouthwaite 270,479 Actress Acting, Voice overs, Instagram
@conquerer1 236,359 Entertainer MUSIC, AWARDS, CELEBRITIES
@mfhorne 219,459 Actor Acting, Writing, Voice Work
@CarlBovisNature 172,876 Ornithologist Birds, Nature, Photography
@jess_impiazzi 148,249 Actress Acting, Writing, Charity
@TG4TV 105,071 Media Gaeilge, Quality Content, Flirting
@fabsuzie1971 89,504 Adult entertainer naughty tweets, fun, followers
@Visiongeo 89,179 Philanthropist NGO funding, Philanthropy, Travel

Top Keywords in Follower Bios

love (655) life (348) music (242) mum (222) family (217) lover (150) live (150) married (117) fun (115) proud (111)

Top Hashtags in Follower Bios

#bekind (12) #gtto (9) #mentalhealth (8) #eastenders (6) #fbpe (6) #coys (6) #family (4) #mcfc (4) #london (4) #blm (4)

4,588

Followers With Bio

5,412

Followers Without Bio

45.88%

% With Bio

54.12%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,172 analyzed

140,330

Combined Engagement

0

Total Likes

140,330

Total Retweets

28,066

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Personal Milestones Professional Updates Family Life Humor Voiceover Industry

Key Insights & Takeaways

She frequently shares personal life events, which may help build a closer connection with her followers. Her content includes both professional and personal updates, indicating a diverse range of interests. She uses personal anecdotes and humor, which can enhance relatability and engagement.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 110,342
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Beverleycallard reveals an well-established Twitter presence with 110,342 followers. The account demonstrates a content-creator strategy, averaging 185.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025