BWF

BWF

@bwfmedia

Welcome to the Badminton World Federation (BWF) official Twitter! We are the governing body for the sport of badminton. Watch us on https://www.youtube.com/c/bwftv!

Kuala Lumpur, Malaysia https://www.bwfbadminton.com/ Joined 2011-05-23 Date of Analysis: Dec 16, 2025

440,259

Followers

193

Following

27,689

Tweets

496.0

Avg Engagement

1,185

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @bwfmedia's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2011-05-23
  • Verification:Yes
  • Location:Kuala Lumpur, Malaysia

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:394.1
  • Avg Retweets per Tweet:101.9
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account consistently receives a high number of likes and retweets, indicating strong audience interaction. Its tweets often highlight significant moments, which drive engagement and interest.

394.1

Avg Likes/Tweet

101.9

Avg Retweets/Tweet

1,280,926

Total Likes

331,025

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

161

Median Likes

29

Median Retweets

435

75th Percentile

32,208

Top Tweet

1.13

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

91.2%

Original

1.8%

Replies

4.6%

Retweets

2.4%

Quotes

0.0%

Threads

8.3%

With Media

96.0%

With Links

89.7%

With #Tags

37.5%

With @Mentions

89.6%

With Emojis

145

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.02

Reply/Original Ratio

0.53

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

67.3%

Weekday Posts

32.7%

Weekend Posts

Top Hashtags

#bwfworldtour (1361) #badmintonunlimited (337) #bangkok2022 (327) #bwfworldchampionships (259) #tokyo2022 (217) #thomasubercups (217) #badminton (151) #parabadminton (148) #hsbcbadminton (145) #bwfworldtourfinals (121)

Most Mentioned

@badmintonphoto (267) @hsbc_sport (254) @viktoraxelsen (85) @olympics (75) @yonexallengland (45) @santander2022_ (39) @akane_gucchi66 (38) @birminghamcg22 (27) @carolinamarin (25) @bwfmedia (25)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,964 (91%)
Replies 59 (2%)
Retweets 148 (5%)
Quote Tweets 79 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 148 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes badminton fans, athletes, and sports enthusiasts. The content is tailored to engage both casual viewers and dedicated followers of the sport.

Below Average

Audience Quality

43.5%

Suspicion Index

69.5%

Low-Quality %

0

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

74.7%

Empty Bio

73.8%

<10 Tweets

0.9%

Mass Following (>2K)

0.0%

New (<90 days)

82.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

97.2%

No URL

64.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

3,499,508

Total Potential Reach

0

Median Follower Reach

3

75th Percentile Reach

0.5%

>1K followers

0.0%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

14.2%

Creators

7,111 accounts

12.0%

Consumers

5,978 accounts

73.8%

Dormant

36,911 accounts

31

Verified Followers

0.06% of total

0.6%

Professional Bios

founder, dev, analyst, etc.

0.0

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Indonesia (480) Jakarta Capital Region (180) Malaysia (163) Yogyakarta, Indonesia (89) Jakarta (84) Kota Surabaya, Jawa Timur (67) Tangerang, Indonesia (62) indonesia (57) Bandung, Jawa Barat (51) Kota Bandung, Jawa Barat (50)

51

Verified Followers

0.05% of total

11,007

Protected Accounts

10.9% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,104,347 Wrestler Wrestling, Motivation, Self-promotion
@UMonline 815,732 News Outlet News, Malaysia, Updates
@Paris2024 383,197 Event Organizer Olympics, Paralympics, Paris
@BoriaMajumdar 195,655 Sports Historian Sports, Research, Author
@beritartm 178,727 News Anchor News, RTM, Authentic
@AhmedMahloof 121,899 Politician Sports, Community Empowerment, Democracy
@tribunpontianak 103,772 News Outlet News, Pontianak, Interaktif
@permyot1986 84,445 Entertainer Travel, Liverpool, Entertainment
@Seputar_LFC 62,286 Sports News Football, Liverpool, News
@NenkMonica 56,699 - -

Top Keywords in Follower Bios

yang (877) badminton (766) life (580) love (544) akun (423) hidup (394) suka (380) yg (360) orang (325) sports (271)

Top Hashtags in Follower Bios

#ynwa (28) #ggmu (26) #ハ (22) #badminton (18) #1 (12) #ktbffh (12) #coyg (11) #nft (11) #exo (10) #gakfollowporno (7)

29,490

Followers With Bio

71,509

Followers Without Bio

29.2%

% With Bio

70.8%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

111,896

Combined Engagement

87,846

Total Likes

24,050

Total Retweets

22,379

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

60%

With Hashtags

40%

With @Mentions

100%

With Links

Topical Analysis:

Badminton Tournaments Player Achievements Sports Events Community Engagement Memorials And Media Promotion

Key Insights & Takeaways

The account frequently highlights major tournament results and player achievements, which helps in maintaining audience interest. It uses hashtags and links to promote events and media coverage, increasing visibility and reach. The content is emotionally engaging, often expressing gratitude and mourning, which fosters a sense of community and connection.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 440,259
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @bwfmedia reveals an well-established Twitter presence with 440,259 followers. The account demonstrates a content-creator strategy, averaging 496.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025