Centre for Mental Health

Centre for Mental Health

@CentreforMH

Speaking up for social justice in mental health.

https://www.centreformentalhealth.org.uk/ Joined 2010-07-20 Date of Analysis: Dec 16, 2025

60,132

Followers

1,683

Following

15,052

Tweets

12.9

Avg Engagement

762

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @CentreforMH's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-07-20
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,248
  • Avg Likes per Tweet:4.9
  • Avg Retweets per Tweet:7.9
  • Followers Analyzed:10,999

Engagement Analysis

Based on 3,248 tweets

The account maintains moderate engagement with an average of 117 likes and 59 retweets per tweet. It shares a mix of news, statements, and policy-related content that resonates with its followers.

4.9

Avg Likes/Tweet

7.9

Avg Retweets/Tweet

16,054

Total Likes

25,820

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

3

Median Retweets

13

75th Percentile

4,191

Top Tweet

0.21

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

24.4%

Original

40.4%

Replies

29.6%

Retweets

5.6%

Quotes

0.0%

Threads

0.1%

With Media

73.1%

With Links

46.0%

With #Tags

65.4%

With @Mentions

25.3%

With Emojis

246

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.66

Reply/Original Ratio

0.19

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

99.0%

Weekday Posts

1.0%

Weekend Posts

Top Hashtags

#mentalhealth (560) #equalityinmentalhealth (117) #shiftingthedial (64) #festivalofideasmh (37) #fundthehubs (32) #timeforaction (30) #reimaginingmh (27) #ayearinourlives (27) #healthandcarebill (26) #mentallyhealthiercouncils (25)

Most Mentioned

@centreformh (624) @andy__bell__ (276) @kadra_a_ (178) @_sarah_hughes_ (127) @cypmentalhealth (120) @davestanpat (89) @eddavie (83) @ukyouth (76) @equallywelluk (74) @dianaaward (74)

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Content Strategy Analysis

Based on 3,248 tweets

Content Type Distribution

Content Breakdown

Original Tweets 791 (24%)
Replies 1,313 (40%)
Retweets 963 (30%)
Quote Tweets 181 (6%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 963 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,248 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,999 followers

The audience is likely interested in mental health advocacy, policy, and social justice. They are likely professionals, activists, and individuals concerned with mental health reform.

Good

Audience Quality

17.4%

Suspicion Index

17.5%

Low-Quality %

76

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

21.6%

Empty Bio

21.5%

<10 Tweets

14.8%

Mass Following (>2K)

0.0%

New (<90 days)

30.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

68.5%

No URL

13.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

25,082,088

Total Potential Reach

76

Median Follower Reach

372

75th Percentile Reach

12.2%

>1K followers

1.3%

>10K followers

0.3%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

54.0%

Creators

5,939 accounts

24.5%

Consumers

2,696 accounts

21.5%

Dormant

2,364 accounts

108

Verified Followers

0.98% of total

14.8%

Professional Bios

founder, dev, analyst, etc.

0.2

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (353) London (263) United Kingdom (248) England, United Kingdom (126) UK (120) United States (62) Manchester, England (62) London, UK (62) Scotland, United Kingdom (45) Liverpool, England (42)

108

Verified Followers

0.98% of total

892

Protected Accounts

8.11% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,075,892 Wrestler Wrestling, Motivation, Self-promotion
@DavidLammy 794,448 Politician Politics, Justice, Football
@BootstrapCook 556,903 - -
@ZimEye 433,857 Journalist Zimbabwe, Africa, Journalism
@ProfKarolSikora 328,553 Oncologist Oncology, Proton Beam Therapy, Medical Education
@BBCCiN 236,923 Charity Charity, Fundraising, Children
@scottsantens 137,437 Advocate Basic Income, Crowdfunding, Humanity
@ladyhaja 134,244 Writer politics, culture, LFC
@MrFrankBaraan 118,516 Journalist Human Rights, Mental Health, Journalism
@jodiejporteous 113,127 Influencer Change, World, Butterfly

Top Keywords in Follower Bios

health (2,640) mental (2,159) views (809) support (466) social (431) research (381) life (378) wellbeing (352) student (329) community (314)

Top Hashtags in Follower Bios

#mentalhealth (225) #mentalhealthmatters (34) #anxiety (24) #actuallyautistic (23) #wellbeing (21) #mentalhealthawareness (19) #adhd (16) #autism (15) #depression (14) #health (13)

8,628

Followers With Bio

2,371

Followers Without Bio

78.44%

% With Bio

21.56%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,248 analyzed

6,636

Combined Engagement

295

Total Likes

6,341

Total Retweets

1,327

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

80%

With @Mentions

40%

With Links

Topical Analysis:

Mental Health Policy Social Justice Leadership Changes Advocacy Governance Public Health
Centre for Mental H…
@CentreforMH

RT @beatED: We’re extremely disappointed that the government is making calories on menus mandatory in England from 6 April. We know it causes anxiety for people affected by eating disorders. We know it can increase fixations on restricting calories for anyone with anorexia or bu

2022-04-06
Retweets: 4,191 Likes: 0 Engagement: 4,191
Centre for Mental H…
@CentreforMH

RT @EndChildPoverty: Today the government have released new statistics for child poverty in the UK. The numbers are shocking; ❌4.2 million children are living in poverty or 29% of all children ❌800,000 children lived in households that needed food from a foodbank in the past 1

2023-03-24
Retweets: 951 Likes: 0 Engagement: 951
Centre for Mental H…
@CentreforMH

RT @MichaelMarmot: Creating the conditions for ill health by denying minimum income for a healthy life. It is government policy that people who need benefits, Universal Credit, will have only 70% of the money they need to live healthily. https://t.co/zumb9lyhPa

2023-02-27
Retweets: 671 Likes: 0 Engagement: 671
Centre for Mental H…
@CentreforMH

🧵 Thread: We're deeply disappointed that the Government will not be producing a ten-year mental health and wellbeing plan, and that the promised white paper on health disparities will also no longer be delivered. 1/

2023-01-24
Retweets: 141 Likes: 295 Engagement: 436
Centre for Mental H…
@CentreforMH

RT @MindCharity: There are lots of things in the news right now that might be difficult. You're not alone. All of us are here for you. https://t.co/v4RlKvYkEi

2022-09-12
Retweets: 387 Likes: 0 Engagement: 387

Key Insights & Takeaways

The account frequently highlights mental health policy and government responses. It shares leadership changes and announcements, indicating a focus on organizational development. It uses threads to elaborate on key issues, suggesting a strategic approach to communication.

Strengths

  • + Established follower base of 60,132
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @CentreforMH reveals an growing Twitter presence with 60,132 followers. The account demonstrates a conversation-first approach, averaging 12.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025