Centre for Mental Health
Speaking up for social justice in mental health.
60,132
Followers
1,683
Following
15,052
Tweets
12.9
Avg Engagement
762
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @CentreforMH's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-07-20
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:4.9
- Avg Retweets per Tweet:7.9
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,248 tweetsThe account maintains moderate engagement with an average of 117 likes and 59 retweets per tweet. It shares a mix of news, statements, and policy-related content that resonates with its followers.
4.9
Avg Likes/Tweet
7.9
Avg Retweets/Tweet
16,054
Total Likes
25,820
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
3
Median Retweets
13
75th Percentile
4,191
Top Tweet
0.21
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
24.4%
Original
40.4%
Replies
29.6%
Retweets
5.6%
Quotes
0.0%
Threads
0.1%
With Media
73.1%
With Links
46.0%
With #Tags
65.4%
With @Mentions
25.3%
With Emojis
246
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.66
Reply/Original Ratio
0.19
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
99.0%
Weekday Posts
1.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 963 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe audience is likely interested in mental health advocacy, policy, and social justice. They are likely professionals, activists, and individuals concerned with mental health reform.
Good
Audience Quality
17.4%
Suspicion Index
17.5%
Low-Quality %
76
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
21.6%
Empty Bio
21.5%
<10 Tweets
14.8%
Mass Following (>2K)
0.0%
New (<90 days)
30.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
68.5%
No URL
13.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
25,082,088
Total Potential Reach
76
Median Follower Reach
372
75th Percentile Reach
12.2%
>1K followers
1.3%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.0%
Creators
5,939 accounts
24.5%
Consumers
2,696 accounts
21.5%
Dormant
2,364 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
108
Verified Followers
0.98% of total
892
Protected Accounts
8.11% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,075,892 | Wrestler | Wrestling, Motivation, Self-promotion |
| @DavidLammy | 794,448 | Politician | Politics, Justice, Football |
| @BootstrapCook | 556,903 | - | - |
| @ZimEye | 433,857 | Journalist | Zimbabwe, Africa, Journalism |
| @ProfKarolSikora | 328,553 | Oncologist | Oncology, Proton Beam Therapy, Medical Education |
| @BBCCiN | 236,923 | Charity | Charity, Fundraising, Children |
| @scottsantens | 137,437 | Advocate | Basic Income, Crowdfunding, Humanity |
| @ladyhaja | 134,244 | Writer | politics, culture, LFC |
| @MrFrankBaraan | 118,516 | Journalist | Human Rights, Mental Health, Journalism |
| @jodiejporteous | 113,127 | Influencer | Change, World, Butterfly |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,628
Followers With Bio
2,371
Followers Without Bio
78.44%
% With Bio
21.56%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed6,636
Combined Engagement
295
Total Likes
6,341
Total Retweets
1,327
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
40%
With Links
Topical Analysis:
RT @beatED: We’re extremely disappointed that the government is making calories on menus mandatory in England from 6 April. We know it causes anxiety for people affected by eating disorders. We know it can increase fixations on restricting calories for anyone with anorexia or bu
RT @EndChildPoverty: Today the government have released new statistics for child poverty in the UK. The numbers are shocking; ❌4.2 million children are living in poverty or 29% of all children ❌800,000 children lived in households that needed food from a foodbank in the past 1
RT @MichaelMarmot: Creating the conditions for ill health by denying minimum income for a healthy life. It is government policy that people who need benefits, Universal Credit, will have only 70% of the money they need to live healthily. https://t.co/zumb9lyhPa
🧵 Thread: We're deeply disappointed that the Government will not be producing a ten-year mental health and wellbeing plan, and that the promised white paper on health disparities will also no longer be delivered. 1/
RT @MindCharity: There are lots of things in the news right now that might be difficult. You're not alone. All of us are here for you. https://t.co/v4RlKvYkEi
Key Insights & Takeaways
The account frequently highlights mental health policy and government responses. It shares leadership changes and announcements, indicating a focus on organizational development. It uses threads to elaborate on key issues, suggesting a strategic approach to communication.
Strengths
- + Established follower base of 60,132
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @CentreforMH reveals an growing Twitter presence with 60,132 followers. The account demonstrates a conversation-first approach, averaging 12.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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