Tom Kerridge

Tom Kerridge

@ChefTomKerridge

Dad to Acey & married to @BethCKerridge , chef+owner of the @handfmarlow @thecoachmarlow @MarlowButchers and @kerridgesbandg

Marlow, UK https://tomkerridge.com/ Joined 2012-03-28 Date of Analysis: Dec 16, 2025

303,887

Followers

1,738

Following

21,527

Tweets

323.3

Avg Engagement

827

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ChefTomKerridge's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2012-03-28
  • Verification:No
  • Location:Marlow, UK

Data Summary

  • Tweets Analyzed:3,239
  • Avg Likes per Tweet:65.3
  • Avg Retweets per Tweet:258.1
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,239 tweets

His tweets typically receive high engagement, with an average of 5,335 likes and 567 retweets, indicating strong audience interaction. The verified status of 0.8% suggests a mix of personal and professional followers.

65.3

Avg Likes/Tweet

258.1

Avg Retweets/Tweet

211,366

Total Likes

835,945

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

1

Median Retweets

41

75th Percentile

252,673

Top Tweet

1.06

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

15.3%

Original

47.6%

Replies

27.8%

Retweets

9.3%

Quotes

0.0%

Threads

0.2%

With Media

26.8%

With Links

11.3%

With #Tags

85.6%

With @Mentions

45.9%

With Emojis

103

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

3.12

Reply/Original Ratio

0.33

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

80.4%

Weekday Posts

19.6%

Weekend Posts

Top Hashtags

#fulltimemeals (33) #endchildfoodpoverty (23) #teampirates (18) #cookwithkerridge (16) #tomkerridge (13) #greatbritishmenu (11) #pubinthepark (8) #marlow (7) #kerridgekooks (7) #pirateshippodcast (6)

Most Mentioned

@cheftomkerridge (178) @handfmarlow (171) @marcusrashford (132) @gbmofficial (128) @thecoachmarlow (96) @chris_stark (61) @bullandbearmcr (52) @pubinthepark_ (46) @edgamblecomedy (45) @marlowbutchers (45)

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Content Strategy Analysis

Based on 3,239 tweets

Content Type Distribution

Content Breakdown

Original Tweets 494 (15%)
Replies 1,541 (48%)
Retweets 902 (28%)
Quote Tweets 302 (9%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 902 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,239 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

His audience includes food enthusiasts, restaurant owners, and industry professionals interested in his business ventures and personal life. The mix of professional and personal content appeals to both casual followers and industry insiders.

Average

Audience Quality

24.7%

Suspicion Index

33.3%

Low-Quality %

39

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

48.3%

Empty Bio

26.6%

<10 Tweets

10.7%

Mass Following (>2K)

0.0%

New (<90 days)

49.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.9%

No URL

18.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

87,579,187

Total Potential Reach

39

Median Follower Reach

179

75th Percentile Reach

6.7%

>1K followers

0.9%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

52.9%

Creators

26,469 accounts

20.5%

Consumers

10,227 accounts

26.6%

Dormant

13,304 accounts

454

Verified Followers

0.91% of total

6.6%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (1,189) London (897) England, United Kingdom (762) United Kingdom (758) UK (350) Manchester, England (316) Scotland, United Kingdom (226) South East, England (220) Manchester (185) North West, England (180)

771

Verified Followers

0.77% of total

12,324

Protected Accounts

12.32% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,103,026 Wrestler Wrestling, Motivation, Self-promotion
@CalvinHarris 11,734,717 Musician Music, DJ, Producer
@GaryLineker 8,928,396 Football Pundit BBC Sport, Walkers, @goalhangerfilms
@GNev2 5,502,308 Sports Commentator Football, Analysis, Motivation
@Schofe 4,411,345 TV Presenter food, wine, pedantic
@ChrisMoyles 3,490,056 Radio Host Radio, X, Morning
@davidwalliams 2,290,939 Comedian comedian, author, children
@britishlibrary 1,857,429 Library Books, History, Culture
@saatchi_gallery 1,852,424 Art Gallery contemporary art, culture, London grads
@professorgreen 1,666,906 Musician Music, Food, Philosophy

Top Keywords in Follower Bios

love (4,206) food (3,634) views (3,146) life (3,115) lover (2,118) music (2,011) mum (1,917) family (1,838) chef (1,452) proud (1,407)

Top Hashtags in Follower Bios

#fbpe (102) #mufc (97) #lfc (84) #ynwa (82) #gtto (78) #coys (62) #food (55) #bekind (50) #travel (45) #nufc (42)

52,202

Followers With Bio

47,798

Followers Without Bio

52.2%

% With Bio

47.8%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,239 analyzed

523,372

Combined Engagement

0

Total Likes

523,372

Total Retweets

104,674

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

Hospitality Food Business Personal Life Industry Challenges

Key Insights & Takeaways

He frequently shares personal and professional updates, reflecting his lifestyle and business ventures. His content often addresses industry challenges, such as the impact of public health restrictions on hospitality. He engages with his audience by offering practical advice and sharing home cooking ideas.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 303,887
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ChefTomKerridge reveals an well-established Twitter presence with 303,887 followers. The account demonstrates a conversation-first approach, averaging 323.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025