Ciência USP

Ciência USP

@cienciausp

Divulgação científica. Perfil oficial da Editoria de Ciências do Jornal da USP Superintendência de Comunicação Social da Universidade de São Paulo

São Paulo, Brasil https://t.co/PNXxNY6mtb Joined 2017-02-13 Date of Analysis: Dec 16, 2025

88,881

Followers

496

Following

3,799

Tweets

119.3

Avg Engagement

454

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @cienciausp's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2017-02-13
  • Verification:No
  • Location:São Paulo, Brasil

Data Summary

  • Tweets Analyzed:3,215
  • Avg Likes per Tweet:89.2
  • Avg Retweets per Tweet:30.1
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,215 tweets

Os tweets tendem a ter um engajamento moderado, com curtidas e retweets acima da média para conteúdo científico. Há variação nos níveis de interação entre os posts.

89.2

Avg Likes/Tweet

30.1

Avg Retweets/Tweet

286,749

Total Likes

96,831

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

24

Median Likes

5

Median Retweets

89

75th Percentile

21,992

Top Tweet

1.34

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

50.0%

Original

37.9%

Replies

7.1%

Retweets

5.0%

Quotes

0.0%

Threads

0.1%

With Media

89.4%

With Links

6.0%

With #Tags

24.9%

With @Mentions

10.6%

With Emojis

228

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.76

Reply/Original Ratio

0.7

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

89.3%

Weekday Posts

10.7%

Weekend Posts

Top Hashtags

#tsunamidaeducação (25) #marchapelaciência (20) #todospelaciência (20) #todospelaeducação (20) #melhoresde2019 (11) #10mitosuniversidade (10) #podcast (9) #marchavirtualpelaciencia (8) #educação (8) #covid19 (7)

Most Mentioned

@cienciausp (94) @usponline (76) @luizacaires3 (63) @estadao (59) @fmuspoficial (40) @fmrpusp (23) @agenciafapesp (22) @hospitalhcfmusp (21) @svbroficial (19) @pnussen (18)

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Content Strategy Analysis

Based on 3,215 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,608 (50%)
Replies 1,217 (38%)
Retweets 229 (7%)
Quote Tweets 161 (5%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 229 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,215 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

O público é composto principalmente por interessados em ciência, educação e notícias acadêmicas. A conta também pode atrair seguidores interessados em inovações médicas e tecnológicas.

Average

Audience Quality

33.5%

Suspicion Index

47.3%

Low-Quality %

4

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

56.8%

Empty Bio

49.2%

<10 Tweets

3.9%

Mass Following (>2K)

0.0%

New (<90 days)

69.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.8%

No URL

37.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

5,694,155

Total Potential Reach

4

Median Follower Reach

33

75th Percentile Reach

2.3%

>1K followers

0.2%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

30.9%

Creators

3,091 accounts

19.9%

Consumers

1,992 accounts

49.2%

Dormant

4,917 accounts

7

Verified Followers

0.07% of total

4.4%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Sao Paulo, Brazil (190) Brasil (190) São Paulo, Brasil (134) Brazil (120) São Paulo (83) Rio de Janeiro, Brasil (61) Rio de Janeiro, Brazil (58) Rio de Janeiro (30) Campinas, Brasil (27) Brasília, Brasil (24)

7

Verified Followers

0.07% of total

1,236

Protected Accounts

12.36% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@revistasuper 3,967,557 Journalist Science, Knowledge, Curiosity
@blogdopannunzio 175,663 Journalist journalism, news, politics
@cesarcalejon1 123,540 Journalist Emancipação Popular, Pensamento Crítico, Jornalismo
@comentadosuave 56,970 Influencer comentadosuave, suave, inconformada
@aestela_haddad 47,055 - -
@frestabrasil 43,811 Journalist politics, culture, journalism
@ubiraciramos 38,851 - -
@UFJF_ 36,926 - -
@marinapagno 28,375 - -
@Safatle_oficial 24,970 - -

Top Keywords in Follower Bios

nao (305) professor (175) vida (130) student (109) phd (108) sao (106) estudante (102) ciencia (100) aqui (94) saude (92)

Top Hashtags in Follower Bios

#studytwt (34) #collegetwt (7) #studytwtbr (7) #cie (4) #pesquisa (4) #rstats (4) #lifetwt (2) #saudemental (2) #psitwitter (2) #lula2022 (2)

4,322

Followers With Bio

5,678

Followers Without Bio

43.22%

% With Bio

56.78%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,215 analyzed

61,553

Combined Engagement

47,448

Total Likes

14,105

Total Retweets

12,311

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

60%

With @Mentions

100%

With Links

Topical Analysis:

Divulgação Científica Pesquisa Médica História Indígena Inovação Tecnológica Educação
Ciência USP
@cienciausp

🇧🇷 Nosso Pombo apoiador da Ciência voaaaa para o ouro! É do Brasil! É sua @richarlison97!!! 🥇 https://t.co/Z99cYcDlXT

2021-08-07
Retweets: 1,264 Likes: 20,728 Engagement: 21,992
Ciência USP
@cienciausp

Terapia inédita devolve futuro a paciente de câncer terminal. Médicos da USP aplicam pela 1a vez na América Latina imunoterapia com células T em linfoma grave. Dos testes ao tratamento, tudo feito em instituição pública, criando produto a ser usado no SUS. https://t.co/UyG4809xns

2019-10-11
Retweets: 4,381 Likes: 10,165 Engagement: 14,546
Ciência USP
@cienciausp

Seis cartas trocadas entre indígenas potiguaras em 1645, os únicos textos conhecidos escritos por indígenas em tupi nos tempos coloniais, foram traduzidas para o português pela primeira vez Segue o fio para saber mais sobre: https://t.co/ZEaE4gbU69

2021-11-05
Retweets: 2,359 Likes: 10,755 Engagement: 13,114
Ciência USP
@cienciausp

⚽️ O craque @richarlison97 é amigo da ciência e torcedor da vida! Ele é embaixador do USP Vida, e homenageia a USP na chuteira que usa na semifinal da Copa América 👇 https://t.co/AnQL1eVmsb

2021-07-05
Retweets: 522 Likes: 5,800 Engagement: 6,322
Ciência USP
@cienciausp

RT @unb_oficial: Oi, gente! Estamos passando por aqui pra lembrar que: A UnB é a oitava melhor universidade do Brasil. Ranking elaborado pelo Times Higher Education (THE) coloca instituição entre as mil principais do mundo e como a quinta entre as federais brasileiras. https:/

2019-04-30
Retweets: 5,579 Likes: 0 Engagement: 5,579

Key Insights & Takeaways

A conta utiliza conteúdo visual e emocional para atrair atenção, como o exemplo do pombo apoiador da ciência. Publica notícias de pesquisa inovadoras, como a terapia com células T para câncer terminal. Destaca descobertas históricas e culturais, como as cartas escritas por indígenas em tupi.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 88,881
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @cienciausp reveals an well-established Twitter presence with 88,881 followers. The account demonstrates a content-creator strategy, averaging 119.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025