Kevin Sumlin
Associate Head Coach | Co-Offensive Coordinator | Tight Ends Maryland Football
85,943
Followers
1,872
Following
3,585
Tweets
166.9
Avg Engagement
712
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @CoachSumlin's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-06-29
- Verification:No
- Location:College Park, MD
Data Summary
- Tweets Analyzed:3,168
- Avg Likes per Tweet:60.4
- Avg Retweets per Tweet:106.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,168 tweetsHis tweets receive a high number of likes and retweets, indicating strong audience interaction. The engagement is further supported by his verified status and active participation in conversations.
60.4
Avg Likes/Tweet
106.5
Avg Retweets/Tweet
191,374
Total Likes
337,358
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
15
Median Retweets
117
75th Percentile
31,680
Top Tweet
1.94
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
37.4%
Original
7.1%
Replies
49.7%
Retweets
5.8%
Quotes
0.0%
Threads
1.5%
With Media
68.0%
With Links
47.5%
With #Tags
65.7%
With @Mentions
10.0%
With Emojis
104
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.19
Reply/Original Ratio
0.12
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78.6%
Weekday Posts
21.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,168 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,573 retweets (50% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,168 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis followers are likely fans of Maryland Football and interested in coaching updates. The audience also includes sports enthusiasts and followers of his personal and professional activities.
Good
Audience Quality
15.3%
Suspicion Index
10.2%
Low-Quality %
241
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
14.8%
Empty Bio
10.3%
<10 Tweets
26.2%
Mass Following (>2K)
0.0%
New (<90 days)
23.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
58.1%
No URL
5.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,508,629
Total Potential Reach
241
Median Follower Reach
567
75th Percentile Reach
14.4%
>1K followers
2.0%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
67.9%
Creators
6,793 accounts
21.8%
Consumers
2,179 accounts
10.3%
Dormant
1,028 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
230
Verified Followers
2.3% of total
490
Protected Accounts
4.9% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,168 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GoodmanHoops | 310,559 | Basketball Analyst | Basketball, Analyst, Hoops |
| @FreddieRoach | 274,560 | Boxing Trainer | Boxing, Wild Card, Training |
| @TalbertSwan | 201,836 | Pastor | Social justice, activism, faith |
| @ChauncySmartt | 195,221 | Musician | Music, Nightmares, Booking |
| @Alex_Flanagan | 191,936 | Sports Broadcaster | Sports, Broadcasting, Parenting |
| @SteveGutzler | 142,352 | Keynote Speaker | Leadership, Emotional Intelligence, Inspiration |
| @JennyDell_ | 140,888 | Sports Reporter | Sports, Food, Family |
| @OmariJHardy | 140,695 | - | - |
| @BroBible | 134,486 | Media | Sports, Entertainment, Humor |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,524
Followers With Bio
1,476
Followers Without Bio
85.24%
% With Bio
14.76%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,168 analyzed84,700
Combined Engagement
0
Total Likes
84,700
Total Retweets
16,940
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @RedCross: Help those affected by #HurricaneHarvey. Visit https://t.co/IwTsENcx2z, call 1-800-RED CROSS or text HARVEY to 90999 to make a $10 donation. https://t.co/r4qSn8byXj
RT @NFoles_9: #FlyEaglesFly https://t.co/ReHYUc8W6V
RT @JManziel2: So honored to be a Cleveland Brown. I can’t wait to get to work. #DraftDay http://t.co/mP95vTpdAO
RT @RedCross: #RedCross is providing shelter, meals & comfort to people impacted by #Harvey. To find a location: https://t.co/sizEp51qtg or 1-800-REDCROSS https://t.co/jfewo2EJh0
RT @skhanjr: Fans chanting in unison to Kanye West's "Power" just prior to the Aggies pregame entrance. #ScenesFromNewKyleField http://t.co/A3u0YvPwTW
Key Insights & Takeaways
He uses event promotion as a key strategy to engage followers and drive attendance. His tweets often include humor or satire, which helps to build a personal connection with the audience. He maintains a professional yet approachable public image through his social media presence.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 85,943
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @CoachSumlin reveals an well-established Twitter presence with 85,943 followers. The account demonstrates a content-creator strategy, averaging 166.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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