Thomas Coughlan
Deputy Political Editor @NZHerald into politics, transport, climate change, and business. I write the Thursday column. Ex @NZStuff @newsroomNZ
14,631
Followers
3,713
Following
21,497
Tweets
27.4
Avg Engagement
108
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @coughlthom's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2014-11-19
- Verification:No
- Location:Wellington City, New Zealand
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:23.3
- Avg Retweets per Tweet:4.0
- Followers Analyzed:13,161
Engagement Analysis
Based on 3,250 tweetsThe average engagement per tweet is moderate, with 686 likes and 89 retweets. The content often sparks discussion, particularly around political irony and policy decisions.
23.3
Avg Likes/Tweet
4.0
Avg Retweets/Tweet
75,773
Total Likes
13,155
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
0
Median Retweets
21
75th Percentile
2,298
Top Tweet
1.87
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
37.1%
Original
49.8%
Replies
5.4%
Retweets
7.6%
Quotes
0.0%
Threads
0.4%
With Media
42.6%
With Links
0.5%
With #Tags
52.7%
With @Mentions
0.8%
With Emojis
132
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.34
Reply/Original Ratio
1.42
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.8%
Weekday Posts
17.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 175 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 13,161 followersThe audience is primarily interested in politics and current affairs, with a focus on New Zealand's political scene. They engage with content that includes humor and critical analysis of political figures.
Average
Audience Quality
21.2%
Suspicion Index
23.4%
Low-Quality %
97
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.8%
Empty Bio
21.7%
<10 Tweets
17.7%
Mass Following (>2K)
0.0%
New (<90 days)
39.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.0%
No URL
14.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
41,580,316
Total Potential Reach
97
Median Follower Reach
465
75th Percentile Reach
15.3%
>1K followers
2.1%
>10K followers
0.4%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
60.8%
Creators
7,998 accounts
17.5%
Consumers
2,309 accounts
21.7%
Dormant
2,854 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
370
Verified Followers
2.81% of total
1,241
Protected Accounts
9.43% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,582 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,279 | - | - |
| @KimDotcom | 1,351,955 | Entrepreneur | Entrepreneur, Gamer, Internet Freedom |
| @amandapalmer | 1,017,451 | Musician | music, writing, patronage |
| @EdKrassen | 875,258 | Journalist | Politics, Journalism, Author |
| @AzminAli | 634,743 | Politician | Politics, Trade, Malaysia |
| @J_D_Landis | 590,943 | Author | writing, literature, storytelling |
| @CalvinHelin | 585,784 | Author | empowerment, responsibility, self-reliance |
| @OccupyDemocrats | 533,887 | Political Activist | Progressive, Grassroots, Politics |
| @danwootton | 496,757 | Journalist | News, Presenter, Columnist |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,980
Followers With Bio
4,181
Followers Without Bio
68.23%
% With Bio
31.77%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed7,112
Combined Engagement
2,884
Total Likes
4,228
Total Retweets
1,422
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
40%
With Links
Topical Analysis:
RT @haveigotnews: After winning the race to publish Boris Johnson’s memoir, HarperCollins announces bonus edition with all the lies taken out: https://t.co/xhxFuCSctv
RT @petershankman: Ok, which one of you did this? 😂😂 https://t.co/tPFCIaJuTL
Christopher Luxon doesn't see the irony that National will vote against the repeal of Three Strikes legislation today whilst at the same time seeking another chance for one of its MPs.
Sam Uffindell was suspended from caucus 185 hours after giving his maiden speech. Not sure if that’s a record.
And another good lol. Luxon asks Hipkins if everyone "got the memo" about using fewer consultants. Hipkins says, clearly not all of them, citing the chair of the PM's Business Advisory Council who splashed on consultants. The chair was, of course, Christopher Luxon
Key Insights & Takeaways
The account frequently highlights political hypocrisy and irony, such as National's stance on Three Strikes legislation. It often references notable political events and figures, like Sam Uffindell's suspension. The content includes a mix of serious political analysis and light-hearted commentary, appealing to a broad audience.
Strengths
- + Established follower base of 14,631
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @coughlthom reveals an growing Twitter presence with 14,631 followers. The account demonstrates a conversation-first approach, averaging 27.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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