The Design Indaba
Design Indaba is an annual conference and making platform with an aim to help create a better world through creativity. A Think Tank and Do Tank since 1995.
98,153
Followers
674
Following
48,495
Tweets
28.3
Avg Engagement
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @designindaba's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-04
- Verification:No
- Location:Africa
Data Summary
- Tweets Analyzed:3,203
- Avg Likes per Tweet:2.8
- Avg Retweets per Tweet:25.4
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,203 tweetsDesign Indaba's tweets typically receive an average of 128 likes and 21 retweets, indicating moderate engagement. The verified account status at 0.6% suggests a mix of public and private profiles.
2.8
Avg Likes/Tweet
25.4
Avg Retweets/Tweet
9,067
Total Likes
81,513
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
5
75th Percentile
33,987
Top Tweet
0.29
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
85.0%
Original
1.9%
Replies
12.5%
Retweets
0.6%
Quotes
0.0%
Threads
8.7%
With Media
98.4%
With Links
34.2%
With #Tags
51.8%
With @Mentions
3.6%
With Emojis
230
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
81.4%
Weekday Posts
18.6%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,203 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 400 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,203 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe audience includes designers, creatives, and culture enthusiasts interested in innovation and storytelling. They engage with content that blends art, design, and social impact.
Average
Audience Quality
20.4%
Suspicion Index
21.4%
Low-Quality %
103
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.9%
Empty Bio
23.6%
<10 Tweets
18.7%
Mass Following (>2K)
0.0%
New (<90 days)
34.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
68.4%
No URL
16.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
34,255,607
Total Potential Reach
103
Median Follower Reach
447
75th Percentile Reach
12.9%
>1K followers
1.5%
>10K followers
0.4%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.2%
Creators
5,716 accounts
19.2%
Consumers
1,919 accounts
23.6%
Dormant
2,363 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
64
Verified Followers
0.64% of total
852
Protected Accounts
8.52% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,012 | Wrestler | Wrestling, Motivation, Self-promotion |
| @BBCAfrica | 3,882,223 | News Outlet | News, Africa, Updates |
| @CNNAfrica | 1,502,050 | News outlet | News, Africa, Buzz |
| @rogerhamilton | 925,545 | Entrepreneur | education, entrepreneurship, futurism |
| @TerryanneChebet | 595,380 | Entrepreneur | Business, Entrepreneurship, Women's Empowerment |
| @VusiThembekwayo | 577,604 | Entrepreneur | God, Speaker, Entrepreneur |
| @kuliroberts | 577,088 | Actress | STOP ALBINISM KILLINGS, Angeliena, Netflix |
| @mbali_ndlela | 382,377 | Fashion Designer | Fashion, Content Creation, Faith |
| @BrentJvV | 365,882 | Digital Marketer | Business, Technology, Education, Sport |
| @akalamusic | 317,371 | Musician | Music, Education, Activism |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,308
Followers With Bio
2,692
Followers Without Bio
73.08%
% With Bio
26.92%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,203 analyzed73,266
Combined Engagement
0
Total Likes
73,266
Total Retweets
14,653
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @ArtBasel: 🎧 Welcome to season 2 of Intersections: The Art Basel Podcast! In our first episode, Marc Spiegler speaks to rapper, songwriter, and record producer Kim Nam-joon – better known as RM from @bts_bighit. Listen now: https://t.co/mwTMpl9qSU — Presented by @UBSglobalar
RT @RealBlackCoffee: Grammy Award winning artist 🥺🙏🏿 https://t.co/gV28Hc10YH
RT @pantone: Introducing the Pantone Color of the Year 2022, PANTONE 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red. Learn more: https://t.co/eNIwkTq2K8 htt
RT @RealBlackCoffee: I remain in awe of God’s grace and mercy; because I did not prepare a speech for the ceremony, with this post I would like to extend my gratitude. I thank God for the gift of music, for blessing me with a beautiful healthy family, a wonderful group of friends
RT @nytimes: Fredrik Robertsson arrives at the #MetGala with his take on the Gilded Glamour theme. https://t.co/tszZfWYfin https://t.co/3fVOhXvrug
Key Insights & Takeaways
The account frequently shares content related to film festivals and creative projects, highlighting its focus on storytelling and cultural narratives. It emphasizes the role of discomfort in fostering creativity, as noted by Paula Scher. Design Indaba also highlights local and international creative talent, such as Steloolive's Oracle Afronaut project.
Strengths
- + Established follower base of 98,153
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @designindaba reveals an growing Twitter presence with 98,153 followers. The account demonstrates a content-creator strategy, averaging 28.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access