Despegar

Despegar

@Despegar

Encuentra ofertas, tips & inspiración para tu próximo viaje ✈

Latinoamérica https://www.despegar.com/ Joined 2007-07-18 Date of Analysis: Dec 16, 2025

116,729

Followers

32,188

Following

27,888

Tweets

0.1

Avg Engagement

524

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Despegar's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2007-07-18
  • Verification:No
  • Location:Latinoamérica

Data Summary

  • Tweets Analyzed:3,200
  • Avg Likes per Tweet:0.0
  • Avg Retweets per Tweet:0.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,200 tweets

The account has a low average number of likes and retweets, indicating limited organic engagement. However, it shows active interaction through direct messages with users.

0.0

Avg Likes/Tweet

0.0

Avg Retweets/Tweet

144

Total Likes

41

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

0

75th Percentile

3

Top Tweet

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

2.9%

Original

97.1%

Replies

0.0%

Retweets

0.0%

Quotes

0.0%

Threads

0.0%

With Media

7.0%

With Links

0.0%

With #Tags

100.0%

With @Mentions

1.6%

With Emojis

208

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

33.04

Reply/Original Ratio

0

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

83.5%

Weekday Posts

16.5%

Weekend Posts

Most Mentioned

@braulio80344988 (58) @andres51694758 (17) @herpolese (14) @yanilujan1 (11) @paulafiore4 (10) @z6mdsaturn (9) @eliaangelica (9) @rosana58409086 (9) @pamelasarras (8) @drengel_a (7)

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Content Strategy Analysis

Based on 3,200 tweets

Content Type Distribution

Content Breakdown

Original Tweets 94 (3%)
Replies 3,106 (97%)
Retweets 0 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

Posting Patterns & Optimal Timing

Based on 3,200 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience appears to be travelers looking for assistance with bookings and travel-related information. They are likely interested in deals and personalized support.

Average

Audience Quality

20.7%

Suspicion Index

28.9%

Low-Quality %

34

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

45.6%

Empty Bio

21.7%

<10 Tweets

7.1%

Mass Following (>2K)

0.0%

New (<90 days)

41.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.5%

No URL

12.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

19,865,386

Total Potential Reach

34

Median Follower Reach

138

75th Percentile Reach

3.9%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

54.9%

Creators

5,492 accounts

23.3%

Consumers

2,334 accounts

21.7%

Dormant

2,174 accounts

19

Verified Followers

0.19% of total

4.3%

Professional Bios

founder, dev, analyst, etc.

0.14

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Argentina (273) Buenos Aires, Argentina (261) Ciudad Autónoma de Buenos Aire (162) Santiago, Chile (144) Chile (105) Buenos Aires (86) Bogotá, D.C., Colombia (74) Córdoba, Argentina (57) Colombia (52) Rosario, Argentina (47)

19

Verified Followers

0.19% of total

1,306

Protected Accounts

13.06% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,635 Wrestler Wrestling, Motivation, Self-promotion
@SinghLions 1,331,097 Restaurateur Food, Travel, Influencer
@MrScottEddy 590,241 Travel Expert Travel, Hospitality, Brand Strategy
@CryptoGemsCom 380,927 Sports Analyst Fenerbahce, FBBasketbol, FENERBAHÇE
@GustavoEPereira 293,108 Unknown -
@callmetony0 244,086 - -
@estebanlamothe 216,779 Actor Actor, Argentina, Cine
@CaritoAgudelo 143,871 Radio Host Radio, Social Media, Journalism
@Soumastre 68,355 Journalist Dj, Periodista, Donante
@MexicoDestinos 61,737 Travel Agency viajes, paquetes, destinos

Top Keywords in Follower Bios

vida (282) amante (154) feliz (122) amo (118) mama (114) gusta (109) siempre (107) mundo (104) hincha (103) lic (95)

Top Hashtags in Follower Bios

#bitcoin (11) #btc (9) #argentina (6) #turismo (5) #defi (4) #soydonante (4) #crypto (3) #nft (3) #catlover (3) #todorojo (3)

5,444

Followers With Bio

4,556

Followers Without Bio

54.44%

% With Bio

45.56%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,200 analyzed

14

Combined Engagement

10

Total Likes

4

Total Retweets

3

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

0%

With Links

Topical Analysis:

Travel Customer Support Direct Messaging Bookings Reservations Deals

Key Insights & Takeaways

The account focuses on customer support through direct messages rather than public engagement. It emphasizes the need for users to provide personal information for assistance. It interacts with specific users, suggesting a targeted approach to customer service.

Strengths

  • + Established follower base of 116,729
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Despegar reveals an growing Twitter presence with 116,729 followers. The account demonstrates a conversation-first approach, averaging 0.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025