Department of Health and Social Care
We support ministers in leading the nation’s health and social care to help people live more independent, healthier lives for longer.
683,417
Followers
1,411
Following
29,528
Tweets
393.0
Avg Engagement
4,204
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @DHSCgovuk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-05-05
- Verification:Yes
- Location:England
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:15.7
- Avg Retweets per Tweet:377.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,246 tweetsOn average, tweets receive 555 likes and 317 retweets, indicating moderate engagement. The account's verified status and official nature contribute to its credibility and reach.
15.7
Avg Likes/Tweet
377.3
Avg Retweets/Tweet
51,042
Total Likes
1,224,605
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
24
Median Retweets
72
75th Percentile
678,041
Top Tweet
0.58
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
40.8%
Original
1.4%
Replies
57.3%
Retweets
0.5%
Quotes
0.0%
Threads
0.1%
With Media
40.0%
With Links
33.2%
With #Tags
69.1%
With @Mentions
33.0%
With Emojis
186
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
81.9%
Weekday Posts
18.1%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,859 retweets (57% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes healthcare professionals, policymakers, and the general public interested in health and social care updates. It also targets individuals seeking accurate information on health-related topics.
Average
Audience Quality
26.0%
Suspicion Index
33.1%
Low-Quality %
25
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.9%
Empty Bio
36.3%
<10 Tweets
10.0%
Mass Following (>2K)
0.0%
New (<90 days)
50.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.0%
No URL
26.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
48,371,646
Total Potential Reach
25
Median Follower Reach
150
75th Percentile Reach
6.0%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
41.4%
Creators
20,684 accounts
22.3%
Consumers
11,153 accounts
36.3%
Dormant
18,163 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
974
Verified Followers
0.96% of total
12,015
Protected Accounts
11.9% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,034 | Wrestler | Wrestling, Motivation, Self-promotion |
| @paulwesley | 4,159,077 | Actor | acting, directing, sustainability |
| @MayorofLondon | 3,217,437 | Politician | Politics, Family, London |
| @MartinSLewis | 2,218,522 | Financial Expert | Money saving, tips, musings |
| @bbcnickrobinson | 1,077,131 | Journalist | Politics, Radio, Journalism |
| @GuillemBalague | 1,058,128 | Football Journalist | Football, Journalism, Broadcasting |
| @LoukgolfLG | 1,044,778 | Student | English, Travel, Education |
| @msm4rsh | 758,432 | Actress | Acting, Singing, Family |
| @KemenkesRI | 740,710 | Government Health | Health, Ministry, Indonesia |
| @JayMcGuiness | 691,519 | Entertainer | Music, Dancing, Humor |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
61,343
Followers With Bio
39,656
Followers Without Bio
60.74%
% With Bio
39.26%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed915,307
Combined Engagement
0
Total Likes
915,307
Total Retweets
183,061
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening…
RT @RoyalFamily: A statement from His Majesty The King: https://t.co/AnBiyZCher
RT @Lionesses: 🏆 OUR ENGLAND. OUR CHAMPIONS. 🏆 https://t.co/gf4BHUd5fW
RT @BorisJohnson: The Ukrainians have the courage of a lion. President @ZelenskyyUa has given the roar of that lion. The UK stands unwave…
RT @RoyalFamily: “Queen Elizabeth was a life well lived; a promise with destiny kept and she is mourned most deeply in her passing. That pr…
Key Insights & Takeaways
The account frequently highlights pay rises for NHS nurses, emphasizing workforce appreciation. It addresses misinformation about the Covid vaccine and pregnancy, promoting public trust in scientific data. It raises awareness about ME (chronic fatigue syndrome), showing a focus on rare and complex health conditions.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 683,417
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @DHSCgovuk reveals an well-established Twitter presence with 683,417 followers. The account demonstrates a content-creator strategy, averaging 393.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access