Diesel
Serving denim lovers since 1978. #ForSuccessfulLiving
212,450
Followers
117
Following
9,382
Tweets
65.9
Avg Engagement
854
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @DIESEL's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-10-21
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:44.4
- Avg Retweets per Tweet:21.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,248 tweetsDiesel's tweets consistently receive high engagement, indicating a strong connection with its audience. The brand effectively uses collaborations and trending topics to boost interaction.
44.4
Avg Likes/Tweet
21.5
Avg Retweets/Tweet
144,337
Total Likes
69,761
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
27
Median Likes
8
Median Retweets
59
75th Percentile
22,926
Top Tweet
0.31
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
61.8%
Original
33.7%
Replies
4.2%
Retweets
0.3%
Quotes
0.0%
Threads
1.8%
With Media
72.2%
With Links
60.0%
With #Tags
50.5%
With @Mentions
6.9%
With Emojis
125
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.55
Reply/Original Ratio
0.08
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85.5%
Weekday Posts
14.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 135 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience consists of denim enthusiasts and fashion-conscious individuals interested in trends and collaborations. The brand also targets fans of celebrities and influencers featured in its tweets.
Average
Audience Quality
21.5%
Suspicion Index
15.7%
Low-Quality %
58
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
23.0%
Empty Bio
12.5%
<10 Tweets
21.8%
Mass Following (>2K)
0.0%
New (<90 days)
53.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.9%
No URL
8.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
39,047,723
Total Potential Reach
58
Median Follower Reach
234
75th Percentile Reach
7.9%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
74.2%
Creators
37,086 accounts
13.3%
Consumers
6,672 accounts
12.5%
Dormant
6,242 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
845
Verified Followers
0.84% of total
10,574
Protected Accounts
10.47% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @miakhalifa | 5,440,863 | Former Adult Actress | immigrant, شيطان, 🪧 |
| @TomDaley1994 | 2,250,301 | Diver | Diving, Goals, Humor |
| @6BillionPeople | 2,034,156 | - | - |
| @sattamelissa | 1,443,419 | Model | Showgirl, Model, Fitness |
| @Fiorello | 1,392,230 | Entertainer | food, humor, Sicilian culture |
| @Kat_McNamara | 1,303,432 | Actress | Acting, Baking, Nerdiness |
| @belufrancese | 1,000,724 | Influencer | NFTs, Crypto, Bitcoin |
| @Jamiebower | 997,033 | Actor | Actor, Musician, Witchcraft |
| @TheoHernandez | 805,220 | Footballer | Football, Nike, Sponsorship |
| @NOH8Campaign | 801,144 | Activism | equality, bullying, discrimination |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
69,534
Followers With Bio
31,463
Followers Without Bio
68.85%
% With Bio
31.15%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed47,736
Combined Engagement
25,454
Total Likes
22,282
Total Retweets
9,547
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
.@Luke5SOS gets ready to rock in epic leather from #dieselspringsummer16 https://t.co/af3VS348xD
You don’t make online hate disappear by hiding it. Introducing #DieselHateCouture feat. @nickiminaj @bellathorne @gucci1017 @tommydorfman @milesdheizer #BarbieFerreira #BriaVinaite #YooAhIn #JonBellini #YoVentura #FW18 . . Director #jovantodorovic Stylist @markymarcmode https://t
RT @HAPEsocial: | |apes, Here are the key utility points discussed in the recent spaces for the holders of our upcoming drop with @Diese…
RT @HAPEsocial: | |apes, UPDATE: Our Spaces with @DigimentalLDN & Stefano Rosso, CEO BVX OTB will now be held on the 1st of February at…
Icons Unite. @RenzoRosso and @ImRo45 celebrate the beginning of a new era. #MIDiesel https://t.co/AoCzz8Q3JD
Key Insights & Takeaways
Collaborations with celebrities and influencers drive engagement and visibility. Highlighting fashion collections and seasonal drops keeps the audience informed and interested. Addressing social issues like online hate through creative campaigns adds depth to the brand's messaging.
Strengths
- + Established follower base of 212,450
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @DIESEL reveals an growing Twitter presence with 212,450 followers. The account demonstrates a content-creator strategy, averaging 65.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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