Emb Hashmi
@BBCnews journalist | Podcast host #BREAKTHEGLASS | @RisingGirl_ | (also inventor of Feta cheese Pakora) #MTAMO - https://www.bbc.co.uk/news/business-57449833
12,530
Followers
3,073
Following
9,244
Tweets
1,185.9
Avg Engagement
81
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @EmbJournalist's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-04-08
- Verification:No
- Location:Somewhere on the M6
Data Summary
- Tweets Analyzed:3,233
- Avg Likes per Tweet:18.6
- Avg Retweets per Tweet:1,167.3
- Followers Analyzed:12,812
Engagement Analysis
Based on 3,233 tweetsTheir tweets typically receive a high number of likes and retweets, indicating a strong and active audience. The content is well-received and often shared, suggesting relevance and timeliness.
18.6
Avg Likes/Tweet
1,167.3
Avg Retweets/Tweet
60,103
Total Likes
3,773,836
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
10
75th Percentile
679,951
Top Tweet
94.64
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
21.9%
Original
37.8%
Replies
29.3%
Retweets
11.0%
Quotes
0.0%
Threads
0.2%
With Media
50.8%
With Links
37.3%
With #Tags
86.0%
With @Mentions
24.0%
With Emojis
144
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.73
Reply/Original Ratio
0.38
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
70.8%
Weekday Posts
29.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,233 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 946 retweets (29% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,233 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 12,812 followersThe audience primarily consists of news enthusiasts and followers of current affairs, with a particular interest in South Asian politics and cultural topics. They are likely engaged with multimedia content and real-time updates.
Average
Audience Quality
22.3%
Suspicion Index
20.0%
Low-Quality %
139
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.4%
Empty Bio
13.8%
<10 Tweets
29.2%
Mass Following (>2K)
0.0%
New (<90 days)
39.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.7%
No URL
7.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
116,737,435
Total Potential Reach
139
Median Follower Reach
588
75th Percentile Reach
18.5%
>1K followers
5.1%
>10K followers
1.9%
>50K followers
1.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
68.8%
Creators
8,821 accounts
17.3%
Consumers
2,217 accounts
13.8%
Dormant
1,774 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
354
Verified Followers
2.76% of total
976
Protected Accounts
7.62% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,885 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,705 | - | - |
| @FaisalJavedKhan | 3,837,512 | Politician | Politics, Climate Change, InfoTech |
| @Jemima_Khan | 3,765,387 | Socialite | Family, Philanthropy, Environment |
| @nokia | 2,098,277 | Technology | technology, phones, world |
| @6BillionPeople | 2,038,781 | - | - |
| @zlj517 | 2,001,807 | Spokesman | Geopolitics, Diplomacy, Communication |
| @7madms | 1,881,979 | Influencer | Travel, Adventure, Peace |
| @MehwishHayat | 1,706,974 | Actress | Actress, Artiste, Wanderer |
| @RabiaAnumm | 1,622,250 | TV Host | Family, TV hosting, Salon |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,666
Followers With Bio
4,146
Followers Without Bio
67.64%
% With Bio
32.36%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,233 analyzed1,397,784
Combined Engagement
0
Total Likes
1,397,784
Total Retweets
279,557
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening and will return to London tomorrow. https://t.co/VfxpXro22W
RT @BBCBreaking: Queen Elizabeth II, the UK’s monarch for the past 70 years, has died aged 96 https://t.co/nuFdc3PV49
RT @TwitterSafety: After close review of recent Tweets from the @realDonaldTrump account and the context around them we have permanently suspended the account due to the risk of further incitement of violence. https://t.co/CBpE1I6j8Y
RT @FIFAWorldCup: The moment he's dreamed about 🏆 https://t.co/xGq3thFQvI
RT @VP: Ready to serve.
Key Insights & Takeaways
The journalist frequently collaborates with notable figures and political entities, which drives engagement and visibility. They incorporate cultural elements, such as music and food, to add a unique perspective to their reporting. Their content often addresses pressing political issues, which aligns with the interests of their audience.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 12,530
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @EmbJournalist reveals an exceptionally influential Twitter presence with 12,530 followers. The account demonstrates a conversation-first approach, averaging 1,185.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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