Esri
Esri builds #ArcGIS, the leading location intelligence and spatial analytics software for mapping, 3D GIS, imagery, and geospatial app development.
193,037
Followers
70,756
Following
20,554
Tweets
48.4
Avg Engagement
3,818
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Esri's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-09-04
- Verification:No
- Location:Redlands, CA
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:34.1
- Avg Retweets per Tweet:14.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsEsri's tweets typically receive an average of 1,846 likes and 306 retweets, indicating moderate to high engagement. The content is well-received, with a focus on educational and informative posts.
34.1
Avg Likes/Tweet
14.3
Avg Retweets/Tweet
110,951
Total Likes
46,375
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
22
Median Likes
9
Median Retweets
52
75th Percentile
12,144
Top Tweet
0.25
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
72.5%
Original
11.5%
Replies
14.7%
Retweets
1.4%
Quotes
0.0%
Threads
0.9%
With Media
80.2%
With Links
78.2%
With #Tags
53.4%
With @Mentions
22.7%
With Emojis
198
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.16
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.6%
Weekday Posts
12.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 476 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes GIS professionals, developers, and researchers interested in geospatial technologies. It also attracts general audiences interested in visual storytelling and environmental data.
Average
Audience Quality
22.2%
Suspicion Index
25.0%
Low-Quality %
46
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.5%
Empty Bio
26.5%
<10 Tweets
13.9%
Mass Following (>2K)
0.0%
New (<90 days)
43.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.1%
No URL
17.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
61,049,978
Total Potential Reach
46
Median Follower Reach
219
75th Percentile Reach
7.6%
>1K followers
0.9%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51.4%
Creators
25,708 accounts
22.1%
Consumers
11,028 accounts
26.5%
Dormant
13,264 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
521
Verified Followers
0.52% of total
11,329
Protected Accounts
11.33% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,276 | Wrestler | Wrestling, Motivation, Self-promotion |
| @fawadchaudhry | 6,304,865 | Politician | - |
| @C5N | 3,006,233 | News Outlet | Travel, Photography, News |
| @NOAASatellites | 1,556,500 | Environmental Science | environment, security, data |
| @alibaba_cloud | 1,116,816 | Cloud Computing | Cloud computing, Data management, Scalable platforms |
| @CSIC | 991,122 | Research Scientist | Research, Science, Spain |
| @ZachBoychuk | 828,879 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @NOH8Campaign | 801,075 | Activism | equality, bullying, discrimination |
| @larrykim | 728,773 | Entrepreneur | Startups, AdWords, Chatbots |
| @paul_steele | 647,271 | Travel Blogger | Travel, hiking, photography |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
65,767
Followers With Bio
34,233
Followers Without Bio
65.77%
% With Bio
34.23%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed19,822
Combined Engagement
15,463
Total Likes
4,359
Total Retweets
3,964
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
Let's look back at over 10,000 years of volcanic eruptions. This animated map groups eruptions using the Volcanic Explosivity Index (VEI) with indices from 0 to 8. Learn more here: https://t.co/dsyeyRzTzF #ArcGISPro #DataViz https://t.co/kgAZaIXECu
You're looking at earthquakes from inside the Earth. 🌏 Created by Raluca Nicola with the #ArcGIS API for #JavaScript. Explore the app here: https://t.co/7cIcjxMBTb https://t.co/pIizvWl8DQ
RT @SadhguruJV: Dear #JackDangermond, it is wonderful to see the intense commitment that you have towards combating climate change. We are…
Did you see the @USAA's incredible deep learning presentation at #EsriUC? Here's a walk through of each step in the Woolsey Fire damage assessment process: https://t.co/ujIBHtfOlr #DeepLearning https://t.co/S9ZlNXlTNL
We’re excited to announce that now through August 31, 2020, university & college students ages 18 & over can have free access to ArcGIS for their continued #education during #coronavirus closures. Final day to join is June 30, 2020. Sign up: https://t.co/2EDT74B4C3 @Lear
Key Insights & Takeaways
The account frequently shares visually striking maps and animations that highlight geospatial data. It emphasizes the use of ArcGIS API for JavaScript in creating interactive applications. Esri collaborates with organizations like USAA to showcase real-world applications of its technology.
Strengths
- + Established follower base of 193,037
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Esri reveals an growing Twitter presence with 193,037 followers. The account demonstrates a content-creator strategy, averaging 48.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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