Explore Minnesota

Explore Minnesota

@exploreminn

We’re here to help you plan your next Minnesota vacation. Share your photos and videos using #OnlyinMN.

Minnesota https://www.exploreminnesota.com/ Joined 2008-07-23 Date of Analysis: Dec 16, 2025

72,549

Followers

11,663

Following

19,497

Tweets

11.8

Avg Engagement

785

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @exploreminn's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2008-07-23
  • Verification:No
  • Location:Minnesota

Data Summary

  • Tweets Analyzed:3,239
  • Avg Likes per Tweet:4.9
  • Avg Retweets per Tweet:7.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,239 tweets

The account has average engagement with likes and retweets, indicating a moderate level of interaction. The use of hashtags like #OnlyinMN helps drive engagement.

4.9

Avg Likes/Tweet

7.0

Avg Retweets/Tweet

15,852

Total Likes

22,525

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

2

Median Retweets

11

75th Percentile

1,927

Top Tweet

0.16

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

29.0%

Original

20.7%

Replies

48.7%

Retweets

1.6%

Quotes

0.0%

Threads

3.7%

With Media

81.0%

With Links

80.6%

With #Tags

78.1%

With @Mentions

25.2%

With Emojis

184

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.71

Reply/Original Ratio

0.03

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

94.3%

Weekday Posts

5.7%

Weekend Posts

Top Hashtags

#onlyinmn (2150) #mysaintpaul (80) #authenticduluth (73) #findyourinnerotter (69) #willmarlakesarea (58) #justaddnature (41) #minneapolis (39) #minnesota (36) #winonamn (35) #mngfo2019 (35)

Most Mentioned

@exploreminn (317) @mndnr (146) @mnstateparks (145) @meetminneapolis (144) @saintpaul (139) @visitduluth (114) @ottertailcounty (112) @mallofamerica (87) @mnstatefair (66) @willmarlakes (61)

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Content Strategy Analysis

Based on 3,239 tweets

Content Type Distribution

Content Breakdown

Original Tweets 938 (29%)
Replies 670 (21%)
Retweets 1,578 (49%)
Quote Tweets 53 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,578 retweets (49% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,239 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is potential tourists interested in Minnesota's attractions. Users are likely to be travelers, locals, and content creators.

Average

Audience Quality

33.7%

Suspicion Index

50.5%

Low-Quality %

6

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

58.3%

Empty Bio

52.7%

<10 Tweets

5.1%

Mass Following (>2K)

0.0%

New (<90 days)

63.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.2%

No URL

42.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

16,929,340

Total Potential Reach

6

Median Follower Reach

45

75th Percentile Reach

3.2%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

29.2%

Creators

2,918 accounts

18.1%

Consumers

1,814 accounts

52.7%

Dormant

5,268 accounts

53

Verified Followers

0.53% of total

4.7%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Minneapolis, MN (539) Minnesota, USA (428) Minnesota (185) St Paul, MN (143) United States (74) Minneapolis (64) Duluth, MN (48) USA (26) Rochester, MN (26) MN (23)

53

Verified Followers

0.53% of total

1,156

Protected Accounts

11.56% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,834 Wrestler Wrestling, Motivation, Self-promotion
@Chicago_History 123,313 Historian Chicago, History, Beer
@ArfasseGemeda 98,729 Activist Human Rights, Activism, Oromo
@its_for_sale 97,476 Realtor investment, residential, realtor
@Bill_Dance1 88,917 Fisherman Fishing, Outdoors, Adventure
@SarahFuller_27 68,753 Athlete Soccer, Football, SEC
@ColeBlueXXX 63,115 Adult entertainer Adult content, Exclusive, OnlyFans
@Periscope 53,895 Marketing Marketing, Mission-driven, People-loving
@SouhanStrib 52,685 - -
@Jabs_13 49,709 Hockey Advocate Hockey, USC, Bel13ve

Top Keywords in Follower Bios

love (268) minnesota (237) mom (214) life (213) mn (209) lover (162) sports (144) family (115) husband (113) wife (96)

Top Hashtags in Follower Bios

#skol (12) #blacklivesmatter (12) #mnwild (10) #blm (10) #resist (9) #1 (8) #mntwins (8) #raisedbywolves (5) #minnesota (5) #voteblue (5)

4,174

Followers With Bio

5,826

Followers Without Bio

41.74%

% With Bio

58.26%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,239 analyzed

4,134

Combined Engagement

0

Total Likes

4,134

Total Retweets

827

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Tourism Local Attractions User-Generated Content Hashtag Campaigns Collaboration With Tourism Boards

Key Insights & Takeaways

The account collaborates with local tourism boards to promote specific destinations. It uses consistent hashtags to build a community around Minnesota travel. It shares visually appealing content to encourage user participation and sharing.

Strengths

  • + Established follower base of 72,549
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @exploreminn reveals an growing Twitter presence with 72,549 followers. The account demonstrates a content-creator strategy, averaging 11.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025