Farmers Weekly
Farmers Weekly has been working for your farming future since 1934. News, analysis and advice that farmers can trust. #BackBritishFarming 🇬🇧
100,430
Followers
3,958
Following
48,853
Tweets
9.1
Avg Engagement
979
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @FarmersWeekly's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-10-17
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:5.2
- Avg Retweets per Tweet:3.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,244 tweetsThe account maintains a moderate level of engagement with an average of 270 likes and 173 retweets per tweet. The content often sparks discussion, particularly around food waste and trade policies.
5.2
Avg Likes/Tweet
3.9
Avg Retweets/Tweet
16,764
Total Likes
12,663
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
7
75th Percentile
4,080
Top Tweet
0.09
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
90.5%
Original
2.9%
Replies
5.8%
Retweets
0.8%
Quotes
0.0%
Threads
8.2%
With Media
96.1%
With Links
50.8%
With #Tags
21.7%
With @Mentions
40.9%
With Emojis
200
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.13
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
95.8%
Weekday Posts
4.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 189 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of farmers, agricultural professionals, and policymakers interested in farming issues. The content is tailored to inform and engage those directly involved in the agricultural sector.
Average
Audience Quality
25.8%
Suspicion Index
35.0%
Low-Quality %
31
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
41.7%
Empty Bio
37.7%
<10 Tweets
12.3%
Mass Following (>2K)
0.0%
New (<90 days)
43.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.6%
No URL
28.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
21,148,910
Total Potential Reach
31
Median Follower Reach
189
75th Percentile Reach
7.3%
>1K followers
0.8%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
40.8%
Creators
4,077 accounts
21.5%
Consumers
2,150 accounts
37.7%
Dormant
3,773 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
87
Verified Followers
0.87% of total
764
Protected Accounts
7.64% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,167 | Wrestler | Wrestling, Motivation, Self-promotion |
| @vernonkay | 1,144,037 | TV Presenter | TV presenter, Radio host, Football fan |
| @localscale | 608,783 | Platform Developer | impact, acceleration, initiatives |
| @georgegalloway | 469,937 | Politician | Politics, Media, Activism |
| @GoogleExpertUK | 261,188 | SEO Expert | SEO, Cruise, Art |
| @travisa850 | 129,533 | Cannabis Advocate | Cannabis, GreenLove, Travel |
| @JasonStarrBooks | 99,998 | Author | Writing, Comics, Family |
| @AlexTaylorNews | 77,725 | Journalist | Television, Events, Languages |
| @jameslhbartlett | 76,777 | Entrepreneur | Business, Innovation, Life-long Learning |
| @AkwyZ | 76,764 | Sociologist | Accessibility, Sustainability, Sociologist |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,829
Followers With Bio
4,171
Followers Without Bio
58.29%
% With Bio
41.71%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed8,486
Combined Engagement
1,663
Total Likes
6,823
Total Retweets
1,697
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
20%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
RT @FWAbiKay: For the past few weeks I've been completely consumed by this investigation. It's probably the most important story I'll ever break and I hope it can be used to bring about meaningful change. Please do read it 👇https://t.co/dzz5fajkmy
The UK egg industry has reacted with disbelief that import tariffs on eggs and egg products are to be phased out https://t.co/AjhY7hxC7R
RT @horton_official: MASSIVE scoop by @FarmersWeekly @FWAbiKay - tens of thousands of tonnes of foreign pork a week passed off as British and sold in UK supermarkets. Now there are some "information and facts" @theresecoffey might like looking at! https://t.co/AvV2623zgG
RT @FWAbiKay: I haven’t been able to share photographic evidence of this scandal yet, because my sources asked me not to. But today I’ve been given permission to share these (they’re nowhere near the worst I’ve seen). Good bacon v bad bacon https://t.co/YRZXNvizvw
❗ More than 31m meals of pork that could have been fed to the nation have been wasted due to the pig crisis ❗ https://t.co/zB8T5vMp5d #farminguk
Key Insights & Takeaways
The UK egg industry is reacting to the phasing out of import tariffs on eggs and egg products. More than 31m meals of pork have been wasted due to the pig crisis, highlighting food waste issues. No farmers, no food is a key message emphasizing the critical role of farmers in food security.
Strengths
- + Established follower base of 100,430
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @FarmersWeekly reveals an growing Twitter presence with 100,430 followers. The account demonstrates a content-creator strategy, averaging 9.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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