Food Standards Agency
Official Twitter feed from the Food Standards Agency. Making sure food is safe, what it says it is, healthier and more sustainable. Here to help Mon-Fri 9am-5pm
61,448
Followers
2,266
Following
21,112
Tweets
21.0
Avg Engagement
822
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @foodgov's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-08-25
- Verification:Yes
- Location:England, Wales, N. Ireland
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:6.2
- Avg Retweets per Tweet:14.8
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,247 tweetsThe account consistently receives a high number of likes and retweets, indicating strong public interest in its content. Engagement is further supported by active participation in consultations and public feedback.
6.2
Avg Likes/Tweet
14.8
Avg Retweets/Tweet
20,037
Total Likes
48,039
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
4
Median Retweets
14
75th Percentile
16,593
Top Tweet
0.34
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
57.3%
Original
22.0%
Replies
19.0%
Retweets
1.8%
Quotes
0.0%
Threads
0.1%
With Media
90.5%
With Links
59.2%
With #Tags
51.3%
With @Mentions
8.4%
With Emojis
223
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.38
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
94.7%
Weekday Posts
5.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 616 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience includes consumers, food businesses, and professionals in the food industry. The account also engages with pet owners through specific health advisories.
Average
Audience Quality
20.8%
Suspicion Index
23.8%
Low-Quality %
60
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.6%
Empty Bio
23.0%
<10 Tweets
14.4%
Mass Following (>2K)
0.0%
New (<90 days)
39.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
74.6%
No URL
15.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,115,207
Total Potential Reach
60
Median Follower Reach
273
75th Percentile Reach
9.4%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55.4%
Creators
5,538 accounts
21.6%
Consumers
2,164 accounts
23.0%
Dormant
2,296 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
84
Verified Followers
0.84% of total
1,211
Protected Accounts
12.11% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,075,079 | Wrestler | Wrestling, Motivation, Self-promotion |
| @localscale | 606,572 | Platform Developer | impact, acceleration, initiatives |
| @tveitdal | 346,994 | Environmental Activist | Climate Change, Renewable Energy, Nature |
| @Havenlust | 294,318 | Photographer | Photography, Travel, Art |
| @JoeManager | 151,266 | Artist Manager | Music, Football, Management |
| @afowler06 | 111,970 | Professional Boxer | Boxing, Olympics, Professional Fighting |
| @yiyis968 | 102,333 | Unknown | humor, age, contact |
| @cgledhill | 86,355 | FinTech Influencer | FinTech, Keynote Speaker, Writer |
| @bmurphypointman | 85,818 | Affiliate Marketer | affiliate marketing, cryptocurrency, travel |
| @ICOnews | 82,355 | Regulator | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,740
Followers With Bio
3,260
Followers Without Bio
67.4%
% With Bio
32.6%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed27,185
Combined Engagement
7,041
Total Likes
20,144
Total Retweets
5,437
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @RoyalFamily: “Queen Elizabeth was a life well lived; a promise with destiny kept and she is mourned most deeply in her passing. That promise of lifelong service I renew to you all today.” His Majesty The King addresses the Nation and the Commonwealth. https://t.co/xQXVW5PPQ2
@Bucks_SurreyTS No food laws appear to have been broken. Morally however...
RT @COP26: Today leaders from around the world are gathering in Glasgow for #COP26 They will come together to make clear their commitment to tackle climate change and signal ambition for the summit. Learn more 👇 #TogetherForOurPlanet
RT @BorisJohnson: No virus will stop us from honouring the memory of the servicemen and women who sacrificed their lives for our freedom. Today, as every day, we will remember them. #LestWeForget https://t.co/PuQz2I8NP8
RT @COP26: It’s Youth and Public Empowerment Day at #COP26 Young climate leaders around the world are an unstoppable force. Today and everyday we take inspiration from these young people. #TogetherForOurPlanet
Key Insights & Takeaways
The account frequently highlights public health concerns and regulatory updates. It encourages stakeholder input through consultations and feedback mechanisms. It addresses both human and pet food safety, showing a broad scope of responsibility.
Strengths
- + Established follower base of 61,448
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @foodgov reveals an growing Twitter presence with 61,448 followers. The account demonstrates a content-creator strategy, averaging 21.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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