HOKA
Empowering everyone to feel like they can fly. A bold and unexpected approach to performance footwear and apparel. #FlyHumanFly
62,793
Followers
189
Following
11,724
Tweets
6.5
Avg Engagement
572
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @hoka's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-05-02
- Verification:No
- Location:North America
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:5.1
- Avg Retweets per Tweet:1.4
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,243 tweetsThe account has an average of 222 likes and 21 retweets per tweet, indicating moderate engagement. Verified accounts make up 1.6% of the followers, suggesting a mix of brand and individual followers.
5.1
Avg Likes/Tweet
1.4
Avg Retweets/Tweet
16,500
Total Likes
4,637
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
707
Top Tweet
0.1
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
16.3%
Original
72.7%
Replies
9.6%
Retweets
1.4%
Quotes
0.0%
Threads
0.7%
With Media
31.9%
With Links
15.7%
With #Tags
91.1%
With @Mentions
12.0%
With Emojis
200
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
4.47
Reply/Original Ratio
0.15
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
94.7%
Weekday Posts
5.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 310 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe audience primarily consists of runners, athletes, and fitness enthusiasts interested in performance footwear and endurance sports. They are likely engaged with motivational content and success stories.
Average
Audience Quality
22.9%
Suspicion Index
30.3%
Low-Quality %
48
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
42.4%
Empty Bio
25.4%
<10 Tweets
11.7%
Mass Following (>2K)
0.0%
New (<90 days)
44.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.6%
No URL
18.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
9,552,719
Total Potential Reach
48
Median Follower Reach
210
75th Percentile Reach
7.2%
>1K followers
1.0%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.2%
Creators
6,287 accounts
17.4%
Consumers
1,919 accounts
25.4%
Dormant
2,793 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
177
Verified Followers
1.61% of total
1,544
Protected Accounts
14.04% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BaronDavis | 1,016,078 | Entrepreneur | Investor, Finesser, Creator |
| @CalvinHelin | 581,290 | Author | empowerment, responsibility, self-reliance |
| @abusulayman | 578,489 | Strategy Advisor | Development, Education, Media |
| @perpetuok | 507,191 | Artist | Democracy, Freedom, Animals |
| @cypresshill | 226,473 | Musicians | music, hip hop, cannabis |
| @IAmCattSadler | 147,642 | TV Host | Podcast, Mom, TV Host |
| @RuleXRP | 143,644 | CEO | Crypto, Blockchain, Media |
| @theCarlaMarie | 117,958 | Host | Twitch, Cat Mom, Podcasting |
| @CharlieBatch16 | 116,493 | Professional Speaker | Professional Speaker, NFL Quarterback, Foundation |
| @6Gems | 115,539 | Engineer | STEM, Diversity, Empowerment |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,334
Followers With Bio
4,665
Followers Without Bio
57.59%
% With Bio
42.41%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed2,038
Combined Engagement
1,257
Total Likes
781
Total Retweets
408
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @AdamSandler: Just another Friday night for Bagel and the sneaker. https://t.co/NK4c0ByFTg
Sage (@SageCanaday), after enduring much adversity over the past few years, has finished the @CanyonsRuns 100K in 10:25:27. 👏🏼 Congrats Sage on an inspirational run! #CanyonsByUTMB #TimeToFly https://t.co/o1E8psO45G
Félicitations Ludovic Pommeret - 1st place 🥇 at @UTMBMontBlanc #TDS! https://t.co/fdr4J0ehQE
“Never tell me the odds” - @walmsleyruns Jim went all-in today at @UTMBMontBlanc, walking away with 4th place in 21:12:12 - and we couldn’t be more proud 🫶 Way to go, Jim! #FlyHumanFly https://t.co/U1Gsv2l8wr
Meanwhile at Madeira Island, Jim Walmsley (@walmsleyruns) took the WIN and the course record (!!) at @MIUTrail in 12:58:16! Huge congrats, Jim! 👏🏼🎉 #TimeToFly (📸: @jbrazoutside) https://t.co/IiZOauCsbm
Key Insights & Takeaways
The account frequently highlights athlete achievements and race results, which likely drives engagement and brand loyalty. Content often includes hashtags related to specific events, increasing visibility and community interaction. There is a focus on inspirational quotes and motivational messages, reinforcing the brand's empowering message.
Strengths
- + Established follower base of 62,793
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @hoka reveals an growing Twitter presence with 62,793 followers. The account demonstrates a conversation-first approach, averaging 6.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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