ITV News Tyne Tees
News, Sport & Weather for Northumberland, Tyne & Wear, Durham, Teesside and North Yorkshire. 📺 Weekdays at 6pm 📱Follow us ➡ https://www.facebook.com/unsupportedbrowser
121,846
Followers
5,982
Following
57,601
Tweets
4.6
Avg Engagement
555
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @itvtynetees's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-03-24
- Verification:Yes
- Location:North East, England
Data Summary
- Tweets Analyzed:3,230
- Avg Likes per Tweet:3.4
- Avg Retweets per Tweet:1.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,230 tweetsThe account shows moderate engagement with an average of 179 likes and 29 retweets per tweet. The engagement appears to be consistent across the majority of its tweets.
3.4
Avg Likes/Tweet
1.2
Avg Retweets/Tweet
10,894
Total Likes
3,997
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
524
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
94.7%
Original
1.0%
Replies
4.1%
Retweets
0.2%
Quotes
0.0%
Threads
0.8%
With Media
98.1%
With Links
3.2%
With #Tags
13.3%
With @Mentions
9.9%
With Emojis
131
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
86.8%
Weekday Posts
13.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,230 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 131 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,230 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely residents of Northumberland, Tyne & Wear, Durham, Teesside, and North Yorkshire who seek local news and updates. The content is tailored to be informative and timely for these regions.
Below Average
Audience Quality
38.5%
Suspicion Index
63.0%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
68.5%
Empty Bio
67.0%
<10 Tweets
3.6%
Mass Following (>2K)
0.0%
New (<90 days)
65.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.4%
No URL
57.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
15,856,777
Total Potential Reach
2
Median Follower Reach
18
75th Percentile Reach
2.4%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
18.5%
Creators
1,851 accounts
14.5%
Consumers
1,454 accounts
67.0%
Dormant
6,695 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
22
Verified Followers
0.22% of total
877
Protected Accounts
8.77% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,786 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Depheruk | 120,153 | - | - |
| @MarkMwandosya | 85,927 | Politician | Politics, Education, Engineering |
| @TNLComFund | 79,102 | Funding | Community, Funding, Thriving |
| @Debbie_abrahams | 54,695 | Politician | Politics, Public Health, Labour Party |
| @henryeppsjr | 53,399 | Life Coach | Minister, Army veteran, Life Coach |
| @ToonPolls | 49,295 | Sports Pollster | #NUFC, Polls, Nick Pope |
| @SuZeSport | 46,163 | Sports Retailer | Sports, Authenticity, Worldwide Delivery |
| @electpoliticsuk | 36,920 | - | - |
| @NorthYorkMoors | 31,875 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,146
Followers With Bio
6,854
Followers Without Bio
31.46%
% With Bio
68.54%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,230 analyzed1,870
Combined Engagement
1,169
Total Likes
701
Total Retweets
374
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
RT @PaulKingstonITV: I’ve been filming in Swaledale in the Yorkshire Dales which is like a frozen wonderland at the moment, like here where 20ft icicles which cascade down like cathedral organ pipes. @itvtynetees https://t.co/xNqCQfSLTo
Chris Kamara has been made an MBE in the New Year Honours https://t.co/uGxy7lD9sC
People held signs which read things like "freeze prices, not people" https://t.co/JRwfFQNQi6
The Square was virtually spotless by midnight. https://t.co/QnHCHWBK3W
"A fantastic day" Ant and Dec give their verdicts after attending the King's #Coronation. https://t.co/FfkLAHR0bQ https://t.co/DIz8ezhbwC
Key Insights & Takeaways
The account frequently shares news about local events and community activities. It highlights notable figures and their achievements, such as Chris Kamara's MBE recognition. The content often includes visuals and links to further information, enhancing user interaction.
Strengths
- + Established follower base of 121,846
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @itvtynetees reveals an growing Twitter presence with 121,846 followers. The account demonstrates a content-creator strategy, averaging 4.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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