Heart of Midlothian FC
Heart of Midlothian Football Club | The largest fan-owned club in the UK
118,502
Followers
176
Following
72,849
Tweets
241.2
Avg Engagement
803
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @JamTarts's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-21
- Verification:No
- Location:Edinburgh, Scotland
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:220.9
- Avg Retweets per Tweet:20.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a high level of engagement, with an average of over 5,000 likes per tweet. Retweets also contribute significantly to the visibility of club-related content.
220.9
Avg Likes/Tweet
20.3
Avg Retweets/Tweet
717,864
Total Likes
66,077
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
55
Median Likes
6
Median Retweets
239
75th Percentile
10,448
Top Tweet
2.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
83.5%
Original
4.6%
Replies
6.4%
Retweets
5.5%
Quotes
0.0%
Threads
0.4%
With Media
59.4%
With Links
9.0%
With #Tags
21.1%
With @Mentions
57.0%
With Emojis
122
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.86
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
54.1%
Weekday Posts
45.9%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 209 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience primarily consists of football fans, especially supporters of Heart of Midlothian. They are likely interested in player injuries, transfers, and club achievements.
Average
Audience Quality
26.9%
Suspicion Index
40.1%
Low-Quality %
25
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
52.5%
Empty Bio
37.0%
<10 Tweets
9.1%
Mass Following (>2K)
0.0%
New (<90 days)
46.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.2%
No URL
27.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,239,250
Total Potential Reach
25
Median Follower Reach
156
75th Percentile Reach
5.2%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
44.1%
Creators
4,413 accounts
18.9%
Consumers
1,892 accounts
37.0%
Dormant
3,695 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
48
Verified Followers
0.48% of total
835
Protected Accounts
8.35% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ZachBoychuk | 827,630 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @IamMzilikazi | 550,146 | Musician | Pan-African music, Album, Rise |
| @zammit_marc | 386,562 | Filmmaker | Film, Acting, Producing |
| @europacnfleague | 311,095 | - | - |
| @aleaguemen | 184,665 | Sports League | Football, Australia, New Zealand |
| @Kubwa5Safaris | 160,984 | - | - |
| @robsnodgrass7 | 126,002 | Footballer | Football, WBA, Instagram |
| @ChrisMattCook | 114,544 | Actor | Acting, Drumming, Collecting |
| @Mel_Mclaughlin | 102,223 | Sports Commentator | Sports, Journalism, Television |
| @ThisIsFG_ | 88,091 | Streamer | Gaming, Twitch, Business |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,751
Followers With Bio
5,249
Followers Without Bio
47.51%
% With Bio
52.49%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed42,460
Combined Engagement
40,428
Total Likes
2,032
Total Retweets
8,492
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
One month after a double leg break: Craig Gordon 👏💪 https://t.co/mdXjEmldUt
He promised him his shirt, and he got it 🤝 Nice of Cammy to accept Messi’s shirt in return as well. https://t.co/NhHiPcVFQi
🆕 Hearts can confirm that Craig Gordon has suffered a double leg break and will miss the rest of the season. The skipper has had an operation and will be released from hospital in due course. Get well soon, Craig ❤️ 📖⬇️
✍️ Heart of Midlothian Football Club is delighted to confirm the loan signing of Australian forward Garang Kuol from @NUFC 🤝 Garang joins the Jambos until the end of the season, subject to international clearance. 👋 Welcome, Garang! ➡️ https://t.co/KGd14hGDvv https://t.co/046
Official. https://t.co/0nzTVEy1aZ
Key Insights & Takeaways
The account frequently shares player injury updates and recovery progress, which resonates well with fans. It highlights fan interactions and exchanges, such as shirt swaps, which foster a sense of community. The content is often timely, focusing on recent events and player milestones.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 118,502
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @JamTarts reveals an well-established Twitter presence with 118,502 followers. The account demonstrates a content-creator strategy, averaging 241.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access