Joel Young, CBM

Joel Young, CBM

@joel_off_air

3x Emmy Nom Meteorologist @KARK4News & @FOX16News | Born & Raised in the MS Delta | Tweets=Mine RT≠Endorsements | #ARStormTeam | #ARwx

Little Rock, AR https://kark.com/weather Joined 2010-12-30 Date of Analysis: Dec 16, 2025

14,416

Followers

4,858

Following

44,948

Tweets

21.7

Avg Engagement

156

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @joel_off_air's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-12-30
  • Verification:No
  • Location:Little Rock, AR

Data Summary

  • Tweets Analyzed:599
  • Avg Likes per Tweet:5.0
  • Avg Retweets per Tweet:16.7
  • Followers Analyzed:14,338

Engagement Analysis

Based on 599 tweets

His tweets typically receive moderate engagement with an average of 92 likes and 25 retweets. The content is well-received, especially when it includes visual elements like videos.

5.0

Avg Likes/Tweet

16.7

Avg Retweets/Tweet

2,985

Total Likes

10,031

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

3

Median Retweets

12

75th Percentile

1,497

Top Tweet

1.51

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

36.6%

Original

13.4%

Replies

43.4%

Retweets

6.7%

Quotes

0.0%

Threads

1.2%

With Media

58.3%

With Links

59.8%

With #Tags

67.6%

With @Mentions

11.7%

With Emojis

158

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.37

Reply/Original Ratio

0.15

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

80.0%

Weekday Posts

20.0%

Weekend Posts

Top Hashtags

#arwx (285) #arstormteam (244) #mswx (19) #wearstrong (11) #gooddayar (8) #arnews (8) #artraffic (6) #littlerock (4) #team20 (4) #fursdaythursday (4)

Most Mentioned

@kark4news (45) @jcullenwx (41) @fox16news (40) @carmenrosewx (35) @joel_off_air (32) @nwslittlerock (30) @patwalkerwx (24) @alexlibbywx (19) @chiefkeith (19) @ashleiking (18)

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Content Strategy Analysis

Based on 599 tweets

Content Type Distribution

Content Breakdown

Original Tweets 219 (37%)
Replies 80 (13%)
Retweets 260 (43%)
Quote Tweets 40 (7%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 260 retweets (43% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 599 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 14,338 followers

His audience includes weather enthusiasts, local residents, and followers of his news affiliations. The audience is engaged with both his professional content and personal updates.

Good

Audience Quality

19.1%

Suspicion Index

24.6%

Low-Quality %

108

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

37.1%

Empty Bio

19.0%

<10 Tweets

17.0%

Mass Following (>2K)

0.0%

New (<90 days)

29.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

76.9%

No URL

12.0%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

65,836,488

Total Potential Reach

108

Median Follower Reach

631

75th Percentile Reach

19.4%

>1K followers

3.5%

>10K followers

0.8%

>50K followers

0.4%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

63.6%

Creators

9,113 accounts

17.4%

Consumers

2,496 accounts

19.0%

Dormant

2,729 accounts

1,446

Verified Followers

10.09% of total

10.3%

Professional Bios

founder, dev, analyst, etc.

0.22

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Mississippi, USA (585) Tupelo, MS (403) United States (223) Mississippi (223) Starkville, MS (161) Oxford, MS (130) Memphis, TN (122) Little Rock, AR (107) Pontotoc, MS (103) Arkansas, USA (87)

1,446

Verified Followers

10.09% of total

1,775

Protected Accounts

12.38% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,712 Wrestler Wrestling, Motivation, Self-promotion
@weatherchannel 4,416,554 Meteorologist Weather, Forecasts, Alerts
@StephanieAbrams 1,955,876 Meteorologist Weather, Meteorology, Morning TV
@SiriouslySusan 1,778,372 Voice Actor Voice acting, singing, speaking
@TheRickWilson 1,599,133 Political Consultant Politics, Advertising, Writing
@NOAASatellites 1,557,621 Environmental Science environment, security, data
@shwood 1,512,056 Magician Magic, Comedy, Conventions
@soledadobrien 1,320,039 Journalist working, mom, journalist
@JimCantore 1,282,814 Meteorologist Weather, Meteorology, Nature
@JDaIey 1,226,211 - -

Top Keywords in Follower Bios

meteorologist (1,227) weather (925) love (803) alum (518) state (516) mom (502) news (492) wife (469) mississippi (438) life (425)

Top Hashtags in Follower Bios

#hailstate (195) #weather (32) #hottytoddy (29) #notaweathergirl (25) #wps (18) #1 (18) #meteorologist (18) #rolltide (18) #blm (17) #arwx (14)

9,021

Followers With Bio

5,317

Followers Without Bio

62.92%

% With Bio

37.08%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 599 analyzed

4,242

Combined Engagement

0

Total Likes

4,242

Total Retweets

848

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

0%

With Links

Topical Analysis:

Weather Storms Personal Life News Regional Focus Family

Key Insights & Takeaways

Joel's top tweets include high-impact weather events like tornadoes, which drive engagement. He maintains a personal connection with his audience by sharing behind-the-scenes moments and family life. His verified status and regional focus help establish credibility and trust with followers.

Strengths

  • + Established follower base of 14,416
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @joel_off_air reveals an growing Twitter presence with 14,416 followers. The account demonstrates a content-creator strategy, averaging 21.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025