Jo Pavey

Jo Pavey

@jopavey

World, European🥇,Commonwealth medallist. 5xOlympian. Running with @sauconyUK Endorphin Pro Team & Exeter Harriers. #RunForGood https://www.facebook.com/unsupportedbrowser

https://www.jopavey.com/ Joined 2009-03-13 Date of Analysis: Dec 16, 2025

74,416

Followers

1,390

Following

6,189

Tweets

60.0

Avg Engagement

403

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @jopavey's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-03-13
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,199
  • Avg Likes per Tweet:48.0
  • Avg Retweets per Tweet:11.9
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,199 tweets

Jopavey's tweets receive a moderate level of engagement, with an average of 2,436 likes and 289 retweets per tweet. Their content is well-received, especially when sharing personal milestones and gratitude.

48.0

Avg Likes/Tweet

11.9

Avg Retweets/Tweet

153,666

Total Likes

38,146

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

6

Median Likes

1

Median Retweets

48

75th Percentile

7,511

Top Tweet

0.81

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

34.6%

Original

34.1%

Replies

13.5%

Retweets

17.8%

Quotes

0.0%

Threads

1.0%

With Media

51.3%

With Links

30.4%

With #Tags

77.4%

With @Mentions

39.8%

With Emojis

131

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.98

Reply/Original Ratio

1.32

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

72.6%

Weekday Posts

27.4%

Weekend Posts

Top Hashtags

#runforgood (151) #wewhorun (71) #loveparkrun (57) #londonmarathon (37) #devon (30) #running (25) #peterboroughmarathon (25) #runyourworld (24) #windsor10k (19) #runfestrun (18)

Most Mentioned

@jopavey (241) @sauconyuk (103) @nationalrunshow (80) @parkrunuk (76) @londonmarathon (66) @gavinpavey (63) @britathletics (45) @athleticsweekly (43) @exeterharriers (37) @great_run (35)

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Content Strategy Analysis

Based on 3,199 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,108 (35%)
Replies 1,090 (34%)
Retweets 431 (13%)
Quote Tweets 570 (18%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 431 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,199 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience likely includes sports enthusiasts, fellow athletes, and fans of endurance running. They are interested in motivational content, training tips, and updates on athletic achievements.

Average

Audience Quality

22.4%

Suspicion Index

26.4%

Low-Quality %

70

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

38.0%

Empty Bio

22.1%

<10 Tweets

16.9%

Mass Following (>2K)

0.0%

New (<90 days)

42.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

80.8%

No URL

14.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

11,289,763

Total Potential Reach

70

Median Follower Reach

305

75th Percentile Reach

9.8%

>1K followers

1.4%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

58.9%

Creators

5,888 accounts

19.1%

Consumers

1,906 accounts

22.1%

Dormant

2,206 accounts

34

Verified Followers

0.34% of total

9.3%

Professional Bios

founder, dev, analyst, etc.

0.13

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (192) United Kingdom (180) England, United Kingdom (160) London (155) UK (97) South West, England (68) North West, England (45) Manchester, England (41) Glasgow, Scotland (41) England (40)

34

Verified Followers

0.34% of total

949

Protected Accounts

9.49% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JenniferJJacobs 367,756 Journalist Biden admin, Reporting, Iowa
@Daminous_Purity 351,977 Minister WWE, NFL, FIFA
@thecoastguy 347,935 Archaeologist Archaeology, History, Nature
@captaintommoore 346,766 Philanthropist Inspire hope, lasting legacy, charity work
@EssexPR 290,699 Pub Owner Nightlife, Pubs, Events
@Nat_Cassidy 286,332 Actress Mother, actress, friend
@bbcpress 214,855 Public Relations -
@mencap_charity 212,769 Charity Support, Learning disability, Carers
@JillScottJS8 188,673 Footballer Football, Nike, Lioness
@SomersetCCC 171,929 Cricket Club Cricket, County, Club

Top Keywords in Follower Bios

running (763) runner (752) love (420) views (398) run (307) life (285) sports (283) mum (249) marathon (237) sport (235)

Top Hashtags in Follower Bios

#running (34) #runner (14) #mentalhealth (11) #loveparkrun (10) #visorclub (10) #cycling (9) #parkrun (8) #run (7) #sport (7) #ynwa (7)

6,198

Followers With Bio

3,802

Followers Without Bio

61.98%

% With Bio

38.02%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,199 analyzed

19,978

Combined Engagement

16,152

Total Likes

3,826

Total Retweets

3,996

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

40%

With @Mentions

80%

With Links

Topical Analysis:

Athletics Personal Achievements Gratitude Training Motivation Sports Community

Key Insights & Takeaways

Jopavey frequently shares personal achievements and milestones, which resonate well with their audience. They engage with their followers by expressing gratitude and sharing emotional moments. Their content often includes links to external media, suggesting a focus on visual storytelling.

Strengths

  • + Established follower base of 74,416
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @jopavey reveals an growing Twitter presence with 74,416 followers. The account demonstrates a content-creator strategy, averaging 60.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025