Lion Brand Yarn
Creating a more colorful, connected, and giving world. Family owned and operated since 1878! Use #lionbrandyarn to be featured in our Community Gallery!
76,629
Followers
1,086
Following
23,045
Tweets
43.0
Avg Engagement
1,094
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @LionBrandYarn's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-18
- Verification:No
- Location:New York
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:28.9
- Avg Retweets per Tweet:14.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsLion Brand Yarn maintains a consistent level of engagement with an average of 427 likes and 100 retweets per tweet. Their content is often educational and community-focused, which helps drive interaction.
28.9
Avg Likes/Tweet
14.2
Avg Retweets/Tweet
93,763
Total Likes
46,020
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
19
Median Likes
3
Median Retweets
44
75th Percentile
21,936
Top Tweet
0.56
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
78.5%
Original
11.4%
Replies
8.4%
Retweets
1.7%
Quotes
0.0%
Threads
0.5%
With Media
88.6%
With Links
50.1%
With #Tags
34.7%
With @Mentions
32.8%
With Emojis
142
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.14
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78.7%
Weekday Posts
21.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 274 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersTheir audience includes crafters, hobbyists, and yarn enthusiasts who are interested in learning about yarn projects and community engagement. They also target those looking for reliable and quality yarn products.
Below Average
Audience Quality
36.6%
Suspicion Index
57.8%
Low-Quality %
4
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
65.5%
Empty Bio
61.8%
<10 Tweets
4.2%
Mass Following (>2K)
0.0%
New (<90 days)
63.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.6%
No URL
50.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,156,344
Total Potential Reach
4
Median Follower Reach
21
75th Percentile Reach
2.0%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
19.7%
Creators
1,970 accounts
18.5%
Consumers
1,851 accounts
61.8%
Dormant
6,179 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
42
Verified Followers
0.42% of total
507
Protected Accounts
5.07% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @iownjd | 768,064 | Lawyer | learn, inspire, engage |
| @maydaymindy9 | 103,417 | Activist | Politics, Dogs, Family |
| @Manhattanpeachy | 98,474 | Publisher | Excellence, Quality, Critiques |
| @AbhishekSANews | 50,830 | Editor | News, Editor, India |
| @FeliciaConnects | 39,979 | - | - |
| @biz_articles_ | 38,608 | - | - |
| @dickersondon | 35,363 | - | - |
| @smallukbusiness | 29,979 | - | - |
| @thinkkimthink | 22,843 | - | - |
| @victoriousellie | 22,784 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,449
Followers With Bio
6,551
Followers Without Bio
34.49%
% With Bio
65.51%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed26,955
Combined Engagement
2,239
Total Likes
24,716
Total Retweets
5,391
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
RT @DalBologknees: Tom Daley is knitting at the 3m women final #Tokyo2020 https://t.co/cyR5rGRRxE
RT @OlympicTeamFI: We are #knitting again 😀 In Sochi we made a huge scarf, this time we are knitting a blanket for our presidential couple’s newborn son. 💙🇫🇮#olympicteamfi #knittingteamfi #pyeongchang2018 #olympics #olympialaiset #pyeongchangfi https://t.co/mwKLgh1h2j
It's not a hobby, it's a skill! 🧶 https://t.co/UYWXQvRchw
It's a question we all ask, how much #yarn will I need for my project? Use this handy guide so you never have to guess! 😃 https://t.co/wzlAPazbav
The latest creation by the wonderful @FranklinHabit https://t.co/oVpdk72LHg
Key Insights & Takeaways
The brand emphasizes the importance of skill and dedication in crafting, positioning yarn as more than a hobby. They leverage their long-standing history and milestones to build brand credibility and connection. They actively encourage user participation through hashtags and community features, fostering a sense of belonging.
Strengths
- + Established follower base of 76,629
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @LionBrandYarn reveals an growing Twitter presence with 76,629 followers. The account demonstrates a content-creator strategy, averaging 43.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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