Lion Brand Yarn

Lion Brand Yarn

@LionBrandYarn

Creating a more colorful, connected, and giving world. Family owned and operated since 1878! Use #lionbrandyarn to be featured in our Community Gallery!

New York https://www.lionbrand.com/ Joined 2009-05-18 Date of Analysis: Dec 16, 2025

76,629

Followers

1,086

Following

23,045

Tweets

43.0

Avg Engagement

1,094

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @LionBrandYarn's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-05-18
  • Verification:No
  • Location:New York

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:28.9
  • Avg Retweets per Tweet:14.2
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,249 tweets

Lion Brand Yarn maintains a consistent level of engagement with an average of 427 likes and 100 retweets per tweet. Their content is often educational and community-focused, which helps drive interaction.

28.9

Avg Likes/Tweet

14.2

Avg Retweets/Tweet

93,763

Total Likes

46,020

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

19

Median Likes

3

Median Retweets

44

75th Percentile

21,936

Top Tweet

0.56

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

78.5%

Original

11.4%

Replies

8.4%

Retweets

1.7%

Quotes

0.0%

Threads

0.5%

With Media

88.6%

With Links

50.1%

With #Tags

34.7%

With @Mentions

32.8%

With Emojis

142

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.14

Reply/Original Ratio

0.2

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

78.7%

Weekday Posts

21.3%

Weekend Posts

Top Hashtags

#crochet (670) #knit (370) #yarn (262) #hatnothate (85) #knitting (81) #yarnaddict (75) #lionbrandyarn (66) #handmade (55) #crochetallday (52) #yarnlove (42)

Most Mentioned

@lionbrandyarn (231) @lionbrand (57) @allaboutami (53) @mooglyblog (49) @mamainastitch (46) @twoofwandsknits (38) @makeanddocrew (30) @sewrella (30) @franklinhabit (27) @alexitavel (25)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,552 (79%)
Replies 369 (11%)
Retweets 274 (8%)
Quote Tweets 54 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 274 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

Their audience includes crafters, hobbyists, and yarn enthusiasts who are interested in learning about yarn projects and community engagement. They also target those looking for reliable and quality yarn products.

Below Average

Audience Quality

36.6%

Suspicion Index

57.8%

Low-Quality %

4

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

65.5%

Empty Bio

61.8%

<10 Tweets

4.2%

Mass Following (>2K)

0.0%

New (<90 days)

63.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.6%

No URL

50.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

2,156,344

Total Potential Reach

4

Median Follower Reach

21

75th Percentile Reach

2.0%

>1K followers

0.2%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

19.7%

Creators

1,970 accounts

18.5%

Consumers

1,851 accounts

61.8%

Dormant

6,179 accounts

42

Verified Followers

0.42% of total

3.2%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (86) USA (29) Lagos, Nigeria (25) Canada (21) California, USA (19) Texas, USA (19) New York, USA (17) Florida, USA (16) United Kingdom (16) Pennsylvania, USA (16)

42

Verified Followers

0.42% of total

507

Protected Accounts

5.07% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@iownjd 768,064 Lawyer learn, inspire, engage
@maydaymindy9 103,417 Activist Politics, Dogs, Family
@Manhattanpeachy 98,474 Publisher Excellence, Quality, Critiques
@AbhishekSANews 50,830 Editor News, Editor, India
@FeliciaConnects 39,979 - -
@biz_articles_ 38,608 - -
@dickersondon 35,363 - -
@smallukbusiness 29,979 - -
@thinkkimthink 22,843 - -
@victoriousellie 22,784 - -

Top Keywords in Follower Bios

love (336) crochet (275) mom (193) life (186) wife (148) art (131) etsy (128) shop (108) digital (108) lover (108)

Top Hashtags in Follower Bios

#etsy (17) #crochet (13) #crypto (8) #blm (7) #resist (6) #art (6) #maga (5) #nft (5) #voteblue (4) #bitcoin (4)

3,449

Followers With Bio

6,551

Followers Without Bio

34.49%

% With Bio

65.51%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

26,955

Combined Engagement

2,239

Total Likes

24,716

Total Retweets

5,391

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

60%

With @Mentions

100%

With Links

Topical Analysis:

Crafting Community Education History Brand Promotion

Key Insights & Takeaways

The brand emphasizes the importance of skill and dedication in crafting, positioning yarn as more than a hobby. They leverage their long-standing history and milestones to build brand credibility and connection. They actively encourage user participation through hashtags and community features, fostering a sense of belonging.

Strengths

  • + Established follower base of 76,629
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @LionBrandYarn reveals an growing Twitter presence with 76,629 followers. The account demonstrates a content-creator strategy, averaging 43.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025